Le SIG - Strategy, International Business and Governance


Le SIG is a Special Interest Group created within the School of Management at Massey Business School. Le SIG as a term has special meaning to our constituencies as it represents the overarching importance and influence of strategy and governance in organizations. The acronym ‘SIG’ stands for Strategy, International Business and Governance. International business is becoming one of the strategies that many local firms are actively beginning to adopt.   


We are a small team of pragmatic and experienced researchers, educators and consultants primarily motivated by engaging with domestic and international business seeking a positive outcome that adds value and improves overall business performance.   


Our purpose is to establish a voice and build a network for business at Massey University through research on business performance and business improvement. We are focused on attracting members of the business community, business students and other business researchers, by showcasing positive results from the practical and applied projects with which we have engaged.


Our immediate focus is on corporate and institutional governance, strategic management and business strategy; and how these influence many of the other disciplines found in today’s modern organizations, such as Human Resources, Marketing, Operations and Logistics, and Finance. The International business connection is an equally important contributor to our group because New Zealand operates in a global trade and business context, having done so since the mid-19th century. Specific topics that are of interest to us and our constituents are Board governance, director’s fiduciary and legal obligations, strategic analysis, formulation and implementation, change management, international business strategy, industrial networks and international trade.

We invite both international and New Zealand businesses to join us through a series of seminars and networking events to explore how we can strengthen the ties between academia and business performance in practical terms. We also invite interested business students at whatever level to participate and engage in practical, mutually beneficial business projects that add value.    

Strategy, International and Government members

  • Dr Yuanfei Kang

    Dr Yuanfei Kang

    Senior Lecturer - School of Management

  • Prof Stephen Kelly

    Prof Stephen Kelly

    Pro Vice-Chancellor Massey Business School - Massey Business School

    Stephen commenced at Massey University in January 2016 and has held several positions including Professor of Strategy and Enterprise and Head of the School of Management, Acting Director for the Institute of Executive Education and Enterprise, and Acting Pro Vice Chancellor, Massey Business School.  Previously, he was Academic and Managing Director of M2 Academy, Singapore, Dean at Southern Cross University Business School in Australia, and held various roles in the building materials and construction sector. Stephen has published over 70 refereed articles, secured in excess of $1M in funding, and maintained a research focus on marketing, strategy and enterprise development.

  • Dr Bill Kirkley

    Dr Bill Kirkley

    Senior Lecturer - School of Management

    Bill is a Senior Lecturer in the School of Management at Massey University Albany in the areas of Strategy and Governance, Entrepreneurship and Innovation, Small Business Management and Change Management. A sought after public speaker and author of several articles on business transformation, strategy and innovation, Bill has extensive senior executive and management consulting experience in the chemical, construction, education and manufacturing sectors of industry. 

  • Dr Yulong Liu

    Dr Yulong Liu

    Senior Lecturer - School of Management

    Yulong (David) holds a BMSE (Management Science and Engineering), an MMGT, and a PhD (Massey University). His primary research interests include Organizational innovation; Digitalization, robotization and emerging technology adoption, e.g., Artificial intelligence, Robots, FinTech; Service management; Business and Management studies, e.g., Institutions; Stakeholder Relationships and Sustainability; Global business. David has over 23 refereed journal articles and is currently a special issue editor of academic journals. 

    His work has appeared in A*/A-ranked journals, e.g., Journal of Business Research (2022; 2018), Journal of Global Information Management (2021; 2020), International Journal of Production Economics (2020), International Business Review (2020), Long Range Planning (2019).

  • Dr James Lockhart

    Dr James Lockhart

    Senior Lecturer - School of Management

    I am a Senior Lecturer in the School of Management, College of Business. I have extensive business consulting and executive development experience in Australasia and the Pacific and have published on doctoral education, strategy, governance, corporate failures, and strategic performance. Over the last decade I have contributed a stream of empirical and conceptual research exploring the ‘black box’ of governance.

    During my academic career I have spent considerable time in the United States of America; sabbatical at Washington State University (Go Cougs!); supervising MBA study tours (East and West Coasts and through the flyover states); and, collaborating with colleagues.

  • Dr Wayne Macpherson

    Dr Wayne Macpherson

    Senior Lecturer - School of Management

    Director of Master of Management - Massey Business School - Deputy PVC's Office

    I have comprehensive knowledge and extensive experience gained from tertiary-level instruction, practice-based research, and employment in major Japanese industrial corporations in Japan over the past 25 years. Born and raised in Palmerston North, I returned home to NZ in 2016 and to Massey. conduct research into sustainable business excellence for diffusion of knowledge and practice into New Zealand industry and the economy. My major objectives include providing practical management-education; developing beneficial collaborative ties between academia and the local  business; and, continuing research into sustainable business excellence.

  • Dr Jennifer Scott

    Dr Jennifer Scott

    Lecturer - School of Management

  • Associate Professor David Tweed

    Associate Professor David Tweed

    Associate Professor - School of Management

    David is a Strategist, Director, Coach, and Educator.  Six years in senior management and 20 years in governance roles.   Management experience includes turnarounds, large research contracts, and executive education programmes. Work experience in China, the Middle East and the USA. A member of faculty and subject matter expert in the School of Management at Massey University.  Continuing responsibility for a national governance development programme delivered in partnership with New Zealand's largest company. Adding value to organisations directly or in collaboration with their boards and managers is what I do.

Recent Academic Publications

Beal, T., & Kang, Y. (2016). China, New Zealand, and the Complexities of Globalization. New York, NY10004, U.S.A: Palgrave Macmillan.

Boehe, D.M. & Jimenez., A. 2018. Should Geographic Diversification Precede Product Diversification? International Business Reviewhttps://doi.org/10.1016/j.ibusrev.2018.04.005

Boehe, DM. (2016). The Internationalization of Service Firms from Emerging Economies: An Internalization Perspective. Long Range Planning. 49(5), 559-569

Boehe, DM., Qian, G., & Peng, MW. (2016). Export intensity, scope, and destinations: Evidence from Brazil. Industrial Marketing Management. 57, 127-138

Crow, PR., & Lockhart, JC. (2016). How boards influence business performance: developing an explanation. Leadership and Organization Development Journal. 37(8), 1022-1037

Fu, L., Boehe, D.M., Orlitzky, M., Swanson, D. 2018. Managing stakeholder pressures: Toward a typology of corporate social performance profiles, Long Range Planninghttps://doi.org/10.1016/j.lrp.2018.08.002  

Jimenez, A., Boehe, D.M. 2018. How do political and market exposure nurture ambidexterity? Journal of Business Research, 89:  67-76.  

Jimenez, A., Boehe, DM., Taras, V., & Caprar, DV. (2017). Working Across Boundaries: Current and Future Perspectives on Global Virtual Teams. Journal of International Management. 23(4), 341-349

Bache, J. and Felzensztein, C. (2019) “Exporting firm’s engagement in Trade Associations”, International Business Review, 28(1), 25-35.

Felzensztein, C. Gimmon, E., Deans, K. (2018) “Coopetition in regional clusters: Keep calm and expect unexpected changes” Industrial Marketing Management, 69, 116-124.

Bache, J. and Felzenztein, C. (2018) “Geographical co-location on Chilean SME´s export performance”, Journal of Business Research, in Press.

Felzensztein, C. Deans, K. and Dana, L. (2018) “Small Firms in Regional Clusters: Local networks for internationalization in the Southern Hemisphere”, Journal of Small Business Management, In Press doi:10.1111/jsbm.12388.

Nicholson, J., Gimmon, E., & Felzensztein, C. (2017) “Economic geography and business networks: Creating a dialogue between disciplines”, Industrial Marketing Management. 61, 4-9.

Geldes, C., Felzensztein, C., Palacios, J. (2017) “Technological and non-technological innovations for propensity to innovate: The case of an emerging economy”, Industrial Marketing Management. 61, 55-66.

Geldes, C., Heredia, J., Felzensztein, C., & Mora, M. (2017) “Proximity as determinant of business cooperation for technological and non-technological innovations: a study of an agribusiness cluster” Journal of Business and Industrial Marketing. 32(1), 167-178.

Pino, C., Felzensztein, C. Zwerg, Arias, L. (2016) “Non-technological innovations: Market performance of exporting firms in South America”, Journal of Business Research 69, pp. 4385–4393.

Felzensztein, C. (2016) “International entrepreneurship in and from emerging economies” Journal of International Entrepreneurship, Vol 14, No1, pp. 5-7.

Amoros, Etchebarne, Torres, Felzensztein, C. (2016) “International entrepreneurial firms in Chile”, Journal of Business Research, Vol 69, Issue 6, pp.2052-2060.

Felzensztein, C., Ciravegna, L., Robson, P., Amorós, E (2015). “The international strategy of Latin American SMEs: the effects of networks and entrepreneurship orientation”, Journal of Small Business Management, 53, S1, pp. 145–160.

Kang, Y. (2018). Regulatory institutions, natural resource endowment and location choice of emerging-market FDI: A dynamic panel data analysis. Journal of Multinational Financial Management. 45, 1-14.

Kang, Y. & Liu, Y. (2016). Natural Resource-Seeking Intent and Regulatory Forces:  Location Choice of Chinese Outward Foreign Direct Investment in Asia. Management Research Review, 39(10),1313-1335. https://doi.org/10.1108/MRR-05-2015-0126

Kang, Y., & He, X. (2018). Institutional Forces and Environmental Management Strategy: Moderating Effects of Environmental Orientation and Innovation Capability. Management and Organization Review, 1-29. doi: 10.1017/mor.2017.56

Kang, Y., & Li, Q. (2018). The Effects of Institutional Difference and Resource Seeking Intent on Location Choice of Chinese Outward FDI. Theoretical Economics Letters, 8(05), 981-1003.

Kelly, S. J., Scott, J., Trischler, J., & Wojtarowicz, N. (2015). Implementing innovation policy: The function of strategic orientation, networks and relationships. In V. Vecchi, B. Farr-Wharton, R. Farr-Wharton, & M. Brusoni (Eds.), Managerial Flow (pp. 45-59). New York, United States of America: Routledge.

Kirkley, WW. (2016). Entrepreneurial behaviour: the role of values. International Journal of Entrepreneurial Behaviour and Research. 22(3), 290-328

Kirkley, WW. (2017). Cultivating entrepreneurial behavior: Entrepreneurship education in secondary schools. Asia Pacific Journal of Innovation and Entrepreneurship. 11(1), 17-37 

Liu, Y., & Kang, Y. (2018). Adapt to the Wild: The Effect of Dynamic Capabilities on International Entry Mode. International Studies of Management and Organization (Forthcoming)

Liu, Y., & Yang, Y. (2018). Institutions, firm resources and the foreign establishment mode choices of Chinese firms: The moderating role of home regional institutional development. Journal of Business Research. (Forthcoming)

Lockhart, JC., McKee, D., & Donnelly, D. (2017). Delivering effective blended learning: Managing the dichotomy of humility and hubris in executive education. Decision Sciences Journal of Innovative Education. 15(1), 101-117

Macpherson, WG., & Lockhart, JC. (2017). Understanding the erosion of US competitiveness: Managed education and labor in Japanese “corporate castle towns”. Journal of Management History. 23(3), 315-336

Macpherson, WG., Lockhart, JC., Kavan, H., & Iaquinto, AL. (2015). Kaizen: a Japanese philosophy and system for business excellence. Journal of Business Strategy. 36(5), 3-9

Macpherson, WG., Lockhart, JC., Kavan, H., & Iaquinto, AL. (2018). The sustained pursuit of business excellence in Japan: Transferring kaizen knowledge in the workplace. Journal of Business Strategy.

Tang, P., Yang, S., Boehe, D.M. 2018. Ownership and Corporate Social Performance in China: Why geographic remoteness matters, Journal of Cleaner Production, https://doi.org/10.1016/j.jclepro.2018.06.288  

Trischler, J., Pervan, S., Kelly, S. J., & Scott, D. (2017). The value of co-design: The effect of customer involvement in service design teams. Journal of Service Research, 1-26. doi:10.1177/1094670517714060

Wang, B., Childerhouse, P., Kang, Y., Huo, B., & Mathrani, S. (2016). Enablers of supply chain integration: Interpersonal and interorganizational relationship perspectives. Industrial Management and Data Systems. 116(4), 838-855.

Wang, B., Kang, Y., Childerhouse, P., & Huo, B. (2018). Interpersonal and inter-organizational relationship drivers of supply chain integration. Industrial Management & Data Systems, 118(6), 1170-1191.

Wang, B., Kang, Y., Childerhouse, P., & Huo, B. (2018). Service supply chain integration: the role of interpersonal relationships. Industrial Management and Data Systems. 118(4), 828-849.

Wilde, S. J., Cox, C., Kelly, S. J., & Harrison, J. L. (2017). Consumer Insights and the Importance of Competitiveness Factors for Mature and Developing Destinations. International Journal of Hospitality and Tourism Administration, 18(2), 111-132. doi:10.1080/15256480.2016.1264902

Yu, Y., & Liu,, YL. (2018). Country-of-origin and social resistance in host countries: The case of a Chinese firm. Thunderbird International Business Review. 60(3), 347-363 



    For inquiries related to Le SIG, please contact the group coordinator, Dr. Wayne Macpherson.