Go with the experts
We know what we're doing at Massey. We're the longest-standing marketing school in the country, teaching since 1997.
Career choice
There are a range of great marketing jobs for Massey graduates. Choose from advertising, digital, management, research and sales.
Hit the ground running
Your study at Massey will include practical, real-world project such as digital ads, media releases, strategic plans and more.
Highly-ranked
Massey is top in New Zealand for business administration according to Shanghai Ranking, and in the top 150 universities worldwide.
Overview
A good idea only becomes great if people know about it. Not just any people, but the people who need or want it most. That's where marketing comes in.
Learn from world-class lecturers and researchers with specialisations such as branding or data analytics. Master in-demand skills with real-world projects, often with local businesses. Link with the marketing industry while you study, including internships – examples include Mitre10, Vodafone and the Warehouse Group. Graduate work-ready, with skills employers need.
Business internships through Massey
Marketing is a good fit if you:
- enjoy business studies, English or media studies
- want to communicate with people and work in a team
- like creative problem-solving and working with people.
Marketing courses may cover:
- advertising
- customer intelligence – gathering and analysing insights from and about key audiences
- marketing mix, also called 4Ps (product, price, place, and promotion)
- measuring engagement, impact and reach
- social media and digital marketing
- strategic marketing plans.
Social media and digital marketing courses
Doing business and talking with customers often needs good online marketing. It's important to understand:
- the digital world
- the impact of digital communication
- how to create digital messages in a strategic and meaningful way.
Digital and social media are key components of our marketing qualifications. Explore strategies and techniques, plus latest developments in platforms and tools. Delve into ethical and legal issues, including privacy and data collection. Then devise your own marketing strategy, putting into practice all you've learned.
How to study marketing
Discover what we offer if you’re interested in marketing – whether you’re coming to university for the first time, changing direction or returning to advance your study or career.
Undergraduate study
Bachelor's degrees
Bachelor of Business – BBus
When you study the Bachelor of Business you will become a well-rounded business professional by building research and practice-informed knowledge and developing a comprehensive skillset for a successful career in business
Marketing – Bachelor of Business
Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive.
Digital Marketing – Bachelor of Communication
The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills.
Graduate diplomas
Graduate Diploma in Business Studies – GradDipBusStuds
Do you want to change the direction of your career? The Graduate Diploma in Business Studies enables you to study another subject without completing a second bachelor’s degree.
Relevant undergraduate subjects to major or specialise in
When you apply to study at Massey, for some undergraduate qualifications you can choose what subject you’d like to specialise in. You can usually change your mind after you get to university, depending on the courses you enrol in.
Postgraduate study
Master's degrees
Executive Master of Business Administration – EMBA
The Executive MBA (EMBA) is a 240-credit, world-class, career development qualification that prepares you to take on top-level roles in business, government, and non-profit organisations in New Zealand and globally.
Business – Master of Analytics
Gain an industry-recognised and highly sought-after qualification in data analytics. Become a technology leader with the practical skills to innovate and propel businesses forward with data-driven insights.
Marketing – Master of Business Studies
Gain in-depth specialist business and marketing skills that will take your career to the next level.
Marketing – Master of Management
Massey’s Master of Management will increase your business knowledge and give you an in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s
Postgraduate certificates
Postgraduate Certificate in Business – PGCertBus
Whether you’re interested in a specific professional development course, or entry to further study, the Postgraduate Certificate in Business offers the flexibility to study in the areas you choose.
Postgraduate diplomas
Postgraduate Diploma in Business – PGDipBus
Gain practical business skills that employers are searching for with Massey’s Postgraduate Diploma in Business. You’ll be able to design this qualification to suit your interests and your lifestyle.
PhD and other doctoral degrees
Doctor of Philosophy – PhD
A prestigious research qualification that demonstrates your ability to carry out independent and original research in your chosen field.
Relevant research areas at Massey
Discover research expertise, projects and initiatives relating to marketing at Massey.
What our students say
“All my marketing courses have been extremely relevant to my digital marketing job. I have enjoyed my time at Massey immensely as all the lecturers are extremely helpful and caring.”
“Massey offered the most interesting and flexible Communication degree I could find. I would not have had the chance to intern in India or work where I am now without my excellent study experience at Massey.”
“The digital marketing course provides relevant and up-to-date knowledge of the digital world and creates real-world learning opportunities through practical assignments.”
Jobs in marketing
Effective marketing helps deliver value to target audiences and creates positive experiences. It's a career that can range from jobs in ad agencies to businesses large and small, charities to government agencies.
Some of our marketing graduates take on senior positions in business or in government. Others go into research or start their own business.
Marketing careers include:
- branding experts
- chief marketing officers (CMOs) or marketing managers
- digital marketing strategists
- data analysts specialising in consumer or market information
- market researchers, who gather opinions and feedback from potential customers
- social media marketers or managers.
Annual salary ranges for jobs
- Advertising specialist – $48,000 to $150,000
- Market research analyst – $48,000 to $125,000
- Marketing specialist – $55,000 to $170,000
- Sales and marketing manager – $95,000 to $258,000
Salary ranges disclaimer
Indicative pay rates are:
- in New Zealand dollars
- based on careers.govt.nz data.
Which marketing qualification?
Examples of where our qualifications may take you.
| Jobs | Examples of what you could study |
|---|---|
| Advertising specialist | Bachelor of Business (Marketing) |
| Digital marketing strategist | Bachelor of Communication (Digital Marketing) |
| Marketing manager | Master of Management (Marketing) |
| Market research manager | Master of Analytics (Business) |
| Marketing specialist | Bachelor of Business (Marketing) |
Accreditations and rankings
Association to Advance Collegiate Schools of Business (AACSB)
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
Association of MBAs (AMBA)
Massey's MBA programmes (MBA and EMBA) are accredited by the Association of MBAs
Get an information guide
Download our guides to find out more about studying marketing at Massey.
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