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Areas of interest

Study marketing , Ākona te tauhokohoko

Study marketing at Massey to spread the word about great products or services to the right people, at the right time, in the right channels.

Go with the experts

We know what we're doing at Massey. We're the longest-standing marketing school in the country, teaching since 1997.

Career choice

There are a range of great marketing jobs for Massey graduates. Choose from advertising, digital, management, research and sales.

Hit the ground running

Your study at Massey will include practical, real-world project such as digital ads, media releases, strategic plans and more.


Massey is top in New Zealand for business administration according to Shanghai Ranking, and in the top 150 universities worldwide.


A good idea only becomes great if people know about it. Not just any people, but the people who need or want it most. That's where marketing comes in.

Learn from world-class lecturers and researchers with specialisations such as branding or data analytics. Master in-demand skills with real-world projects, often with local businesses. Link with the marketing industry while you study, including internships – examples include Mitre10, Vodafone and the Warehouse Group. Graduate work-ready, with skills employers need.

Business internships through Massey

Marketing is a good fit if you:

  • enjoy business studies, English or media studies
  • want to communicate with people and work in a team
  • like creative problem-solving and working with people.

Marketing courses may cover:

  • advertising
  • customer intelligence – gathering and analysing insights from and about key audiences
  • marketing mix, also called 4Ps (product, price, place, and promotion)
  • measuring engagement, impact and reach
  • social media and digital marketing
  • strategic marketing plans.

Social media and digital marketing courses

Doing business and talking with customers often needs good online marketing. It's important to understand:

  • the digital world
  • the impact of digital communication
  • how to create digital messages in a strategic and meaningful way.

Digital and social media are key components of our marketing qualifications. Explore strategies and techniques, plus latest developments in platforms and tools. Delve into ethical and legal issues, including privacy and data collection. Then devise your own marketing strategy, putting into practice all you've learned.

How to study marketing

Discover what we offer if you’re interested in marketing – whether you’re coming to university for the first time, changing direction or returning to advance your study or career.

Undergraduate study

An undergraduate qualification is generally the first thing you’ll study at university.

Bachelor's degrees

Degrees are the standard qualifications you do at university – the most common is called a bachelor’s. Degrees give you enough time to explore your interests, and also focus on specific subjects.

Graduate diplomas

Graduate diplomas can help you advance to postgraduate study or research in a subject you haven’t majored in for your undergraduate study.

Relevant undergraduate subjects to major or specialise in

When you apply to study at Massey, for some undergraduate qualifications you can choose what subject you’d like to specialise in. You can usually change your mind after you get to university, depending on the courses you enrol in.

Postgraduate study

Once you’ve graduated with a bachelor’s degree – or have equivalent experience – you’ll be ready to take on postgraduate study.

Master's degrees

A master's degree normally builds on a main subject of study from your undergraduate degree.

Postgraduate certificates

Postgraduate certificates give you an introduction to postgraduate-level study. They’re shorter than postgraduate degrees. If you’re successful, you may be able to use the credits towards a postgraduate diploma

Postgraduate diplomas

Postgraduate diplomas are postgraduate-level qualifications that are longer than a postgraduate certificate. If you’re successful, you might be able to use the credits towards the longer master’s degree.

PhD and other doctoral degrees

Doctoral degrees, including PhDs, are the highest degrees we award. They’re very demanding and their entry criteria reflect this.

Relevant research areas at Massey

Discover research expertise, projects and initiatives relating to marketing at Massey.

Marketing research

What our students say

“All my marketing courses have been extremely relevant to my digital marketing job. I have enjoyed my time at Massey immensely as all the lecturers are extremely helpful and caring.”
Cheyenne Welham

Bachelor of Business (Marketing)

“Massey offered the most interesting and flexible Communication degree I could find. I would not have had the chance to intern in India or work where I am now without my excellent study experience at Massey.”
Nick Davies

Bachelor of Communication (Marketing and Public Relations)

“The digital marketing course provides relevant and up-to-date knowledge of the digital world and creates real-world learning opportunities through practical assignments.”
An Nguyen

Master of Management (Marketing)

Jobs in marketing

Effective marketing helps deliver value to target audiences and creates positive experiences. It's a career that can range from jobs in ad agencies to businesses large and small, charities to government agencies.

Some of our marketing graduates take on senior positions in business or in government. Others go into research or start their own business.

Marketing careers include:

  • branding experts
  • chief marketing officers (CMOs) or marketing managers
  • digital marketing strategists
  • data analysts specialising in consumer or market information
  • market researchers, who gather opinions and feedback from potential customers
  • social media marketers or managers.

Annual salary ranges for jobs

Salary ranges disclaimer

Indicative pay rates are:

Which marketing qualification?

Examples of where our qualifications may take you.

Table showing jobs and what you could study to enter them.
Jobs Examples of what you could study
Advertising specialist Bachelor of Business (Marketing)
Digital marketing strategist Bachelor of Communication (Digital Marketing)
Marketing manager Master of Management (Marketing)
Market research manager Master of Analytics (Business)
Marketing specialist Bachelor of Business (Marketing)

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

Association of MBAs (AMBA)

Massey's MBA programmes (MBA and EMBA) are accredited by the Association of MBAs

Learn more

​Get an information guide

Download our guides to find out more about studying marketing at Massey.

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