School of Communication, Journalism and Marketing , Te Pou Aro Kōrero

The School of Communication, Journalism and Marketing is the only School in Asia–Pacific accredited by the Council on Education in Journalism and Mass Communication (ACEJMC).

Overview

Massey's School of Communication, Journalism and Marketing offers a combination of practical skills and academic rigour that will make you highly employable, adaptable, and ready to sustain a strong career in communications, journalism or marketing.

Our School offers study and research in:

  • analytics
  • business
  • communication
  • journalism
  • management
  • marketing
  • marketing communication
  • public relations
  • retail management.

The School is based in Massey's campuses in Auckland, Palmerston North and Wellington.

How we fit

The School of Communication, Journalism and Marketing is part of the:

Massey Business School

The Massey Business School is one of New Zealand’s leading and largest business schools.

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Te Tiriti o Waitangi at Massey

We are deeply committed to being a Tiriti-led university, demonstrating authentic leadership in contemporary Aotearoa New Zealand as we uphold te Tiriti o Waitangi, the founding document of our nation, and its principles through our practice. We embrace this not just as an obligation but as a real opportunity for the nation and its people.

Te Whare o Te Tiriti o Waitangi

Study with us

Choose from a range of qualifications, with study options such as marketing, media and communications. Our journalism teaching is internationally acclaimed and the school enjoys close working relationships with industry.

Explore by area of interest

Explore a selection of qualifications relating to your interests.

Study marketing

Love the challenge of selling a product or idea? Learn about the mechanics and concepts of marketing from industry professionals and kickstart your career.

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Study media & communication

The complex and exciting world of media, mass communication and journalism provides rewarding study and promising career paths. Learn more now.

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Our facilities

Audio studio

This is a small audio booth with a two studio microphone set up useful for interviews, in studio or via phone line or for podcasting. Self drive or technician supported.

Location: Wellington

Communication lab

Mid-size tutorial classroom with three breakout rooms for video recording or live streaming for presentations and seminars. Each breakout room has a iMac video editing workstation that is linked into a media server for project work.

Location(s): Manawatū, Wellington

Mobile filming equipment

All audio, video and lighting equipment students need to conduct on-site filming.

Location(s): Manawatū, Wellington

Video Studio

Useful for students or staff to make short video pieces and presentations or interviews, this is a small video studio that includes a two camera HD camera set up with teleprompter. Useable for stand up presentations or two person interviews. It has a green wall for mid-shot green screening and controllable lighting rig.

Location(s): Manawatū, Wellington

Who we are

Our people make us who we are. Meet senior leaders in the School of Communication, Journalism and Marketing.

Accreditations

Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)

Massey’s Bachelor of Communication is the only degree outside the Americas and the Middle East to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

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Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

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Rankings

QS Ranking - Communication & Media

Massey is ranked by QS (Quacquarelli Symonds) as one of the top 100 universities for communication and media studies. QS is an organisation that ranks universities worldwide in various topics.

ShanghaiRanking - communication

Communication at Massey is ranked #1 in New Zealand, and in the top 150 universities in the world, by ShanghaiRanking.

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Meet our graduates

“What made me pick Massey was the variety. I didn’t want a degree that would limit my options and I can confidently say, I am happy with my decision. I’ve graduated with a range of skills including article writing, filming and editing skills, creative writing, marketing knowledge, and writing communication plans for companies.”
Leilani Baker

Bachelor of Communication (Journalism)

“My greatest experience was the business full year internship I completed over my 3rd year through Marketing at Parkland Products. Completing the hours there was an invaluable experience as I gained great feedback and developed skills learnt throughout my degree from my mentor. I actually ended up beginning part-time there as a Marketing Coordinator when my internship ended!”
Jasmine Henshall

Bachelor of Communication (Marketing Communication), minor in Media Studies

“Massey offered the most interesting and flexible Communication degree I could find. I would not have had the chance to intern in India or work where I am now without my excellent study experience at Massey.”
Nick Davies

Bachelor of Communication (Marketing and Public Relations)

Internship and work placements

Communication internship

The Communication internship is available to high-achieving Bachelor of Communication students in their third year, giving our students great real-world experience.

Internships comprise 100–120 hours working on projects or a collection of communication-related activities that support the work of the host organisation.

Contact Claudia Silva

Master of Analytics work placement

The Master of Analytics gives students experience solving real-world business problems. As part of their study, students complete a four-month work placement (Nov–Feb).

This allows businesses the opportunity to hire a postgraduate student trained in the rigorous analysis of big data, to help with either completing a specific analytics project, or extending the organisation's analytics capability.

Research

Massey has some of the top marketing researchers in the world, with expertise including measuring return on investment, branding, and Māori and Indigenous communication.

Research expertise

Examples of how our people create and share new knowledge.

Communication and public relations

Massey engages in a broad range of communications and public relations research, from communications and issues management in the workplace through to engagement with the community and with cultures.

Media and journalism

Our research into media and journalism explores a variety of issues the media face, such as the social, political, cultural and ideological significance of media practices, along with the economics of media industries, funding models and production cultures.

Marketing

Our marketing research covers many aspects of marketing, from indigenous branding and consumer behaviour through to Chinese networking and big data analytics.

“My degree has given me the opportunity to change my life for the better and opened doors to a career that I love in public relations…”
Christine Kirkwood

Master of Communication

“I chose Massey’s programme, the only Master of Journalism in New Zealand, because it offered significant hands-on experience, was well-respected in the industry and gave me a chance to live in the lovely city of Wellington.”
Audrey Seaman

Master of Journalism

“What convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could complete in twelve months. We were equipped with relevant skills that are highly sought-after in today’s job market.”
Hayley Clinning

Master of Analytics (Business)

Research areas

Examples of areas of research we explore.

Pandemic and science communication

Our projects include the communication of probability forecasts and uncertain science advice, the use of hypothetical scenarios to explore effective communication, and the public response to aftershock information.

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Environmental communication and political ecology

Our environmental communications research expertise includes climate change communication and political ecology. This includes animal–human relations, the impacts of media technologies, perception research and tools for behaviour change.

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Health communication and social justice

Our research focuses on health professionals' communication within public health organisations and on those the system is designed to serve. We also have expertise in culturally-based strategies to address unequal health policies and improve health communication.

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Instructional communication

Our research includes class instruction and its effect on communication, including international education and teaching English to speakers of other languages.

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Intercultural and cross-cultural communication

Our research across different cultures and social groups explores how culture influences communication, intercultural competence and cross-cultural communication.

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Media, communication and society

Our research explores media representations of minorities, social class and the rural sector, as well as stakeholder communications for these groups.

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Public relations, issues, risk and crisis communication

Our research team specialises in effective crisis communication and reputation management. We have specific research expertise in crisis handling and how terror groups use PR techniques to position their causes.

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Workplace and managerial communication

Effective and strategic communications within organisations and fostering innovation amongst employees.

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Environmental communication and political ecology

We have research expertise in communication about the environment, including climate change communication and political ecology. This includes animal-human relations, the material impacts of media technologies, perception research and developing tools for behaviour change.

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Film, television and screen studies

We research the importance of film and television as media institutions and address the changing roles of screens in our lives and the shifting nature of the screen industries in Aotearoa New Zealand.

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Journalism investigative techniques, history and education

We research journalism practice, historical and contemporary and future potential innovations, together with decision-making and psychology in journalism, and characteristics and attitudes of New Zealand journalists.

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Media aesthetics, affect and affordances

Our research investigates how stories are told and how the media is used as a form of cultural communication and expression.

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Media culture and politics

Our research examines the social, political, cultural and ideological significance of media practices. Examples include politics in relation to media, media practices and theory, neoliberalism, cultural politics, cultural studies and gender issues.

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Media industries

We research the economics of media industries, industry practices, production cultures, funding models, professionalism and financial practices.

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Big data analytics to improve business strategy

Big data analytics can be used to gain insights into customers, prospective customers and other relevant individuals or institutions. We identify how companies can improve their business strategies and the tactical implementation of these strategies.

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Branding

Our brand research expertise includes private label brands, indigenous branding and tracking of brands.

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Chinese networking and marketing, immigration and migration

We have expertise on immigration and migration including immigrant employment, management of businesses offshore and specific aspects of Chinese marketing and networking.

Contact

Consumer behaviour and retailing

We specialise in research around consumer behaviour and in all aspects of retail behaviour.

Contact

Mass communication using Māori elements

We have research expertise in mass communication (advertising, public relations, news media, social media and so on) involving Māori characters, cultural signs and symbols, and review Māori perspectives on communications.

Contact

Our history

Massey University's School of Communication, Journalism and Marketing is internationally recognised. We are the largest school of our kind, and we offer the most comprehensive suite of qualifications in communication, journalism and marketing, in the Asia Pacific region.

Our communication and marketing programmes date from the 1970s and provide national leadership in education and research. We launched New Zealand's first university-level communication course in organisational communication in 1979.

We continued to pave the way, providing New Zealand's first university-level communication management programme, and the first university-level courses in Organisational Communication, Business Communication, and Public Relations. Massey's communication staff have taken the lead nationally in developing research-led communication and journalism studies at undergraduate and postgraduate levels.

Following the merger of Wellington Polytechnic with Massey in 2000, the communication programmes were enhanced by the polytechnic's long and successful record of teaching journalism.

Massey's journalism teaching is internationally acclaimed and enjoys a close working relationship with the industry. Many of our faculty publish in high-quality international journals, and a number are highly respected journalists themselves. The school now offers the prestigious Master of Journalism, New Zealand’s premier journalism education qualification, and the only one of its kind in the country.

Marketing at Massey also dates from the 1970s, and we remain one of the leading marketing schools in the Asia Pacific region. Many of our marketing staff have substantial private-sector or consulting experience as well as outstanding international reputations.

Our traditional strength in marketing research is complemented by new research areas, including marketing communication, retail and business analytics, that enabled the the school to venture into new academic and professional territory with the 2015 launch of the Bachelor of Retail and Business Management and the Masters of Analytics (Business) programs.

Our alumni reflect the strength of the school and have gone on to a variety of high-profile and successful careers in fields ranging from marketing and public relations, to journalism and communication consulting. Several of our alumni are now in upper management positions in a number of high-profile businesses, and many have launched successful entrepreneurial careers.

Reflecting the strength of our research, our doctoral students have progressed to be professors or heads at numerous leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.

Ngā Mātāpono – Our Values

Arotake – Evaluative capacity

Kōrero: free exchange

Enhancing our evaluative capacity (the ability to engage in comparative and evaluative scrutiny of information) supports us in solving contemporary problems.

Rangahau – Research proficiency

Kōrero: free exchange

Developing our research capability (the ability to conduct primary or secondary research and derive professionally relevant findings) strengthens our contributions to debates and underpins knowledge development in our professions.

Whakaatu – Informed presentation

Ngaiotanga: Professionalism

Ensuring that our presentation and production of images and information are theoretically informed and maintains our reputation as professionals engaging in best practice.

Hangarau – Technical fluency

Ngaiotanga: Professionalism

Enhancing our technical fluency (the ability to adapt to, navigate and analyse particular technological and digital platforms and tools) ensures that materials we produce and the ways we communicate are relevant and up-to-date for our professions.

Tuhituhi – Effective writing

Matatini: diversity

Writing effectively in appropriate formats for our chosen professional career track enhances our credibility and professionalism in the eyes of our audiences and helps us meet mutual goals.

Tatau – Numeracy

Matatini: diversity

Developing a high level of numeracy (the ability to use and interpret numerical and statistical information) enables us to test the validity of our research and to report numerical information fairly and accurately.

Social media

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Contact the School of Communication, Journalism and Marketing

We teach online and by distance, and on all three Massey campuses

School of Communication, Journalism and Marketing – Auckland campus

Location

Use our Auckland campus maps or find us on Google Maps.

School of Communication, Journalism and Marketing – Manawatū campus

Location

Postal address
Private Bag 11222
Palmerston North 4442
New Zealand

Use our Manawatū campus maps or find us on Google Maps.

School of Communication, Journalism and Marketing – Wellington campus

Location

Use our Wellington campus maps or find us on Google Maps.