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Industrial design is a great choice if you enjoy designing, inventing and making three-dimensional things. From smartphones and sports shoes to movie sets and healthcare products, industrial design transforms people’s lives - and Massey grads are at the forefront.
Industrial design is a major in the Bachelor of Design with Honours.
Find out more about the Bachelor of Design with Honours parent structure.
Industrial Design is concerned with designing better and smarter products used in daily life. It includes practical design and study of the manufacture and use of products, equipment, and furniture.
The Industrial Design major encourages innovative thinking and creative application of new technologies to meet social, cultural, economic, and environmental needs of people of today and the future.
You'll learn to arrive at design solutions and show them by using many materials and techniques to create models and prototypes with a professional level of finish.
Your learning is studio-project based and you'll research and design a diverse range of items from tools to kitchenware, jewellery to sporting goods, furniture to agricultural equipment. You'll learn how effective use of good design in production and marketing is an essential element in the achievement of business success.
Graduates are well prepared for professional careers in fields like product design consultancies, design departments in manufacturing industries, architectural practices, social services departments, and industrial policy development in private and public corporations.
Graduates typically start their careers as design assistants or junior designers. They then progress to senior or management positions in private practices or in manufacturing and construction industries. Some have become directors of successful export-orientated manufacturing businesses, or design consultants in both New Zealand and overseas.
Graduates may also continue to postgraduate studies and further develop their design abilities, knowledge and research interests, and skills.
Many of our students have won prestigious national and international design competitions, such as the Dyson, Electrolux, Sony, LG and Red Dot awards. Graduates are working in consumer product companies such as Fisher and Paykel, Apple, Nike and Philips and creative industries such as Weta Workshop.
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