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Dr Loren Stangl is a Lecturer in the School of Communication, Journalism and Marketing at Massey University where she teaches Strategic Marketing Management and Market Planning. Loren's area of interests include innovation, entrepreneurship and internationalisation. She is a strong advocate of enterprise engagement and the Assistant Director of the Social Innovation and Entrepreneurship Research Centre. Before coming to Massey, Loren worked in industry for 14 years. She was a co-founder and International Marketing Director for an Indonesian home decor manufacturer from 1990-2003 and Assistant Director of Marketing for the largest Chinese food distributor in the US from 1986-1989.
Social Innovation and Entrepreneurship
21st Century Citizenship, Resource Development and Management
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506): Small Business Management (150314)