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Contact details +6492127071
Dr Sarah Dodds PhD, MA, BSc
Senior Lecturer in Retail and Marketing
School of Communication, Journalism and MarketingDr Sarah Dodds has over 15 years experience teaching marketing at the tertiary level, has owned and operated her own health business, and had the privilege of starting her marketing career with NZ tourism. Her area of expertise is Consumer Behaviour and Services Marketing with a health care focus. Underlying her work is the philosophy that marketing can be used to contribute positively to society and specifically to people's well-being.
Professional
Contact details
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Ph: Ext 49071
Location: QA 3.67
Campus: Albany
Qualifications
- Doctor of Philosophy - Massey University (2016)
- Master of Arts (Applied) - Victoria University (1992)
- Bachelor of Science - University of Otago (1987)
Prizes and Awards
- Finalist in Massey University's 3 Minute Thesis Competition: Complementary and Alternative Medicine: How do you value the experience? - Massey University (2013)
- Most Insightful Reviewer for Marketing Service Track at ANZMAC 2019 - ANZMAC (2019)
- Dean of Graduate Research School's ' List of Exceptional Theses' - Massey University (2016)
Research Expertise
Research Interests
Health care services
Consumer value and value co-creation
Experiential consumption
Complementary and Alternative Medicine (CAM)
Consumer health and well-being
Thematics
21st Century Citizenship, Health and Well-being
Area of Expertise
Field of research codes
Commerce, Management, Tourism And Services (150000):
Complementary and Alternative Medicine (110400):
Marketing (150500):
Medical And Health Sciences (110000):
Public Health and Health Services (111700)
Keywords
Consumer Behaviour - consumer value, consumer value co-creation, experiential consumption
Services Marketing - health care services
Complementary and Alternative Medicine (CAM)
Visual Methods
Research Projects
Summary of Research Projects
Position | Current | Completed |
---|---|---|
Project Leader | 0 | 2 |
Research Outputs
Journal
[Journal article]Authored by: Dodds, S.
[Journal article]Authored by: Dodds, S., Palakshappa, N.
[Journal article]Authored by: Dodds, S., Hess, A.
[Journal article]Authored by: Bulmer, S., Dodds, S., Palakshappa, N.
[Journal article]Authored by: Dodds, S.
[Journal article]Authored by: Dodds, S., Palakshappa, N.

[Journal article]Authored by: Dodds, S.

[Journal article]Authored by: Dodds, S., Hess, A.
[Journal article]Authored by: Dodds, S., Palakshappa, N.
[Journal article]Authored by: Dodds, S.

[Journal article]Authored by: Dodds, S., Elms, J., Mansvelt, J.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Dodds, S.
Thesis
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.

Conference
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.

[Conference Paper in Published Proceedings]Authored by: Dodds, S., Hess, A.

[Conference]Authored by: Dodds, S., Palakshappa, N.

[Conference]Authored by: Dodds, S., Murphy, A., Palakshappa, N.

[Conference Paper in Published Proceedings]Authored by: Dodds, S., Murphy, A., Palakshappa, N.

[Conference Paper in Published Proceedings]Authored by: Dodds, S., Palakshappa, N.

[Conference]Authored by: Dodds, S.
[Conference]Authored by: Dodds, S.
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Elms, J., Mansvelt, J.
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Hess, A.
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Palakshappa, N.
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Hess, A.

[Conference]Authored by: Dodds, S., Elms, J., Mansvelt, J.
[Conference]Authored by: Dodds, S., Elms, J., Mansvelt, J.
[Conference]Authored by: Dodds, S., Palakshappa, N.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.

[Conference]Authored by: Dodds, S.

[Conference]Authored by: Dodds, S.
[Conference]Authored by: Dodds, S.
Teaching and Supervision
Courses Coordinated
Summary of Doctoral Supervision
Position | Current | Completed |
---|---|---|
Co-supervisor | 1 | 0 |
Current Doctoral Supervision
Co-supervisor of:
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Anushka Patara
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Doctor of Philosophy
Value co-creation in sustainable fashion business: A Macromarketing Perspective
Media and Links
Media
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28 Nov 2019 - Radio
Black Friday Shopping Trends and Sustainability
I was interviewed on Radio New Zealand by Kathryn Ryan about Black Friday shopping trends and sustainability, -
17 Aug 2019 - Newspaper
Nappy composting saves up to 100 tonnes of waste f
Interviewed for expertise on sustainability and why consumers are seeking reusable nappies