Use COVID-19 Alert Level 2 contact tracing form when on campus.

Dr Sarah Dodds staff profile picture

Contact details +64 (09) 414 0800  ext. 49071

Dr Sarah Dodds PhD, MA, BSc

Lecturer in Retail and Marketing

School of Communication, Journalism and Marketing

Dr Sarah Dodds has over 15 years experience teaching marketing at the tertiary level, has owned and operated her own health business, and had the privilege of starting her marketing career with NZ tourism. Her area of expertise is Consumer Behaviour and Services Marketing with a health care focus. Underlying her work is the philosophy that marketing can be used to contribute positively to society and specifically to people's well-being.

Professional

Contact details

  • Ph: Ext 49071
    Location: QA 3.67
    Campus: Albany

Qualifications

  • Doctor of Philosophy - Massey University (2016)
  • Master of Arts (Applied) - Victoria University (1992)
  • Bachelor of Science - University of Otago (1987)

Prizes and Awards

  • Finalist in Massey University's 3 Minute Thesis Competition: Complementary and Alternative Medicine: How do you value the experience? - Massey University (2013)
  • Most Insightful Reviewer for Marketing Service Track at ANZMAC 2019 - ANZMAC (2019)
  • Dean of Graduate Research School's ' List of Exceptional Theses' - Massey University (2016)

Research Expertise

Research Interests

Health care services

Consumer value and value co-creation

Experiential consumption

Complementary and Alternative Medicine (CAM)

Consumer health and well-being

Thematics

21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000):
Complementary and Alternative Medicine (110400):
Marketing (150500):
Medical And Health Sciences (110000): Public Health and Health Services (111700)

Keywords

Consumer Behaviour - consumer value, consumer value co-creation, experiential consumption

Services Marketing - health care services

Complementary and Alternative Medicine (CAM)

Visual Methods

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs

Journal

Dodds, S., Bulmer, SL., & Murphy, AJ. (2018). Exploring consumers’ experiences of spiritual value in healthcare services. Social Responsibility Journal. 14(2), 287-301
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, S., Bulmer, S., & Murphy, A. (2018). Incorporating visual methods in longitudinal transformative service research. Journal of Service Theory and Practice. 28(4), 434-457
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services. Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.

Thesis

Dodds, SL. (2016). Consumer value and value co-creation in complementary and alternative medicine (CAM) healthcare services. (Doctoral Thesis, Massey University, New Zealand)
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.

Conference

Chen, T., Dodds, S., Witell, L., Finsterwalder, J., Falter, M., Garry, T., . . . McColl-Kennedy, J.(2019, June). Psychological Ownership and Co-created Wellbeing. .
[Conference]Authored by: Dodds, S.
Chen, T., Dodds, S., Finsterwalder, J., & Witell, L.(2019, June). Mine, yours or ours: Psychological ownership in the co-creation of wellbeing in healthcare. .
[Conference]Authored by: Dodds, S.
Elms, J., Dodds, S., & Mansvelt, J. (2019). Transformative nature of consuming online for older consumers. https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf. (pp. 1014 - 1014). : ANZMAC
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Elms, J., Mansvelt, J.
Hess, A., Dodds, S., & Rahman, N. (2019). Celebrity endorsement and parasocial relationships on social media. In J. Richard, & D. Kadirov (Eds.) https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf. (pp. 574 - 577). : ANZMAC
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Hess, A.
Dodds, S., & Palakshappa, N. (2019). Co-creating sustainability: Understanding the role of marketing practice, brands and consumers. https://www.emac-2019.org/proceedings/. Hamburg: EMAC 48th Annual Conference
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Palakshappa, N.
Hess, A., Dodds, S., & Rahman, N. (2019). Parasocial relationships and Instagram celebrities. https://www.emac-2019.org/proceedings/. Hamburg: EMAC 48th Annual Conference
[Conference Paper in Published Proceedings]Authored by: Dodds, S., Hess, A.
Mansvelt, J., Elms, J., & Dodds, S.(2018, July). Challenging spaces? Older Consumers and Digital Competency. .
[Conference]Authored by: Dodds, S., Elms, J., Mansvelt, J.
Mansvelt, J., Dodds, S., & Elms, J.(2018, September). Reasons to connect: ICT technologies, competency and the mosaic of people and technology relations. .
[Conference]Authored by: Dodds, S., Elms, J., Mansvelt, J.
Palakshappa, N., & Dodds, S.(2018, December). Marketing and the co-creation of sustainability – harnessing the power of brands. .
[Conference]Authored by: Dodds, S., Palakshappa, N.
Dodds, S., Bulmer, SL., & Murphy, A. (2017). Consumer value co-creation in frontline healthcare services. In NA - Advances in Consumer Research Vol. 45 , Association for Consumer Research Duluth, MN: Association for Consumer Research
[Conference Abstract]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, S., & Bulmer, SL. (2017). Consumers’ experiences of spiritual value in healthcare services. ANZMAC 2017 Proceedings. (pp. 728 - 731). : ANZMAC 2017
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.
Dodds, SL., Bulmer, SL., & Murphy, AJ. (2016). Visual methods: Enhancing understanding of consumers’ experiences of healthcare services. In D. Fortin, & LK. Ozanne (Eds.) Marketing in a Post-Disciplinary Era. (pp. 760 - 760). Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC)
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, SL.(2014, November). Consumer value and value co-creation in complementary and alternative medicine (CAM) health care services. .
[Conference]Authored by: Dodds, S.
Dodds, SL.(2013, November). Consumer value and value creation in complementary and alternative medicine (CAM) healthcare: An exploratory study of the CAM consumer’s experience. . Retreived from http://www.anzmac.org/
[Conference]Authored by: Dodds, S.
Dodds, SL.(2012, November). Consumer value and value creation in complementary and alternative medicine (CAM): An exploratory study of CAM consumers’ ‘lived’ experience. .
[Conference]Authored by: Dodds, S.

Teaching and Supervision

Courses Coordinated

  • 156.237 Marketing Communication and Advertising
  • 156.700 Essentials of Marketing
  • 290.203 Buying and Category Management
  • 290.204 Managing the Customer Experience

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Current Doctoral Supervision

Co-supervisor of:

  • Anushka Patara - Doctor of Philosophy
    An exploration of contextual and cultural influences in the consumption of ethical and eco-friendly clothing

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey