Journal
Fountaine, S., & Bulmer, S. (2020). Telling Stories About Farming: Mediated Authenticity and New Zealand’s Country Calendar.
Television and New Media.
[Journal article]Authored by: Bulmer, S., Fountaine, S.Read Abstract:
Dodds, S., Bulmer, SL., & Murphy, AJ. (2018). Exploring consumers’ experiences of spiritual value in healthcare services.
Social Responsibility Journal. 14(2), 287-301
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.Read Online:
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Dodds, S., Bulmer, S., & Murphy, A. (2018). Incorporating visual methods in longitudinal transformative service research.
Journal of Service Theory and Practice. 28(4), 434-457
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.Read Online:
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Bulmer, S., Elms, J., & Moore, S. (2018). Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices.
Journal of Retailing and Consumer Services. 42, 107-116
[Journal article]Authored by: Bulmer, S., Elms, J.Read Online:
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Lyes, A., Palakshappa, N., & Bulmer, S. (2016). Cause-related events: Fulfilling the objectives of social partnerships.
International Journal of Nonprofit and Voluntary Sector Marketing. 21(4), 286-301
[Journal article]Authored by: Bulmer, S., Palakshappa, N.Read Online:
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Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services.
Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.Read Online:
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Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services.
Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2014). Contextualising brand consumption experiences: A multi-modal enabling technique.
Qualitative Market Research. 17(2), 151-167
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2011). Brands as resources in intergenerational cultural transfer.
Advances in Consumer Research. 39, 379-384
[Journal article]Authored by: Bulmer, S.Read Abstract:
Hawkins, J., Bulmer, S., & Eagle, L. (2011). Evidence of IMC in social marketing.
Journal of Social Marketing. 1(3), 228-239
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2010). Experiences of brands and national identity.
Australasian Marketing Journal. 18(4), 199-205
[Journal article]Authored by: Bulmer, S.Read Online:
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Palakshappa, N., Bulmer, S., Eweje, G., & Kitchen, P. (2010). Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand.
Journal of Marketing Communications. 16(4), 255-268
[Journal article]Authored by: Bulmer, S., Eweje, R., Palakshappa, N.Read Online:
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Eagle, L., Kitchen, PJ., & Bulmer, S. (2007). Insights into interpreting integrated marketing communications: A two-nation qualitative comparison.
European Journal of Marketing. 41(7-8), 956-970
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2006). Advertising across cultures: Interpretations of visually complex advertising.
Journal of Current Issues and Research in Advertising. 28(1), 57-71
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2006). Visual rhetoric and global advertising imagery.
Journal of Marketing Communications. 12(1), 49-61
[Journal article]Authored by: Bulmer, S.Read Online:
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Bulmer, S., & Buchanan-Oliver, M. (2004). Meaningless or meaningful? Interpretation and intentionality in post-modern communication.
Journal of Marketing Communications. 10(1), 1-15
[Journal article]Authored by: Bulmer, S.Read Online:
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Eagle, L., Bulmer, S., de Bruin, A., & Kitchen, PJ. (2006). Advertising and children: Issues and policy options.
Journal of Promotion Management. 11(2-3), 175-194
[Journal article]Authored by: Bulmer, S., de Bruin, A.Read Online:
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Eagle, L., Bulmer, S., Kitchen, PJ., & Hawkins, J. (2004). Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications.
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 4(3), 271-287
[Journal article]Authored by: Bulmer, S.Read Online:
Eagle, L., Bulmer, S., De Bruin, A., & Kitchen, PJ. (2004). Exploring the link between obesity and advertising in New Zealand.
Journal of Marketing Communications. 10(1), 49-67
[Journal article]Authored by: Bulmer, S., de Bruin, A.Read Online:
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Eagle, L., Bulmer, S., & De Bruin, A. (2003). Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions.
Journal of Marketing Communications. 9(3), 129-146
[Journal article]Authored by: Bulmer, S., de Bruin, A.Read Online:
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Eagle, L., de Bruin, A., & Bulmer, S. (2002). Violence, values, and the electronic media environment.
Corporate Communications: An International Journal. 7(1), 25-33
[Journal article]Authored by: Bulmer, S., de Bruin, A.Read Online:
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Conference
Bulmer, S., & Kim, HHJ. (2020). Analysis of Fashion Brands’ Use of Instagram. , 27th Recent Advances in Retailing and Services Science Conference
[Conference Abstract]Authored by: Bulmer, S.Read Abstract:
Dodds, S., Bulmer, SL., & Murphy, A. (2017). Consumer value co-creation in frontline healthcare services. In A. Gneezy, V. Griskevicius, & P. Williams (Eds.)
NA - Advances in Consumer Research. Vol. 45Duluth, MN: Association for Consumer Research
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.Read Abstract:
Dodds, S., & Bulmer, SL. (2017). Consumers’ experiences of spiritual value in healthcare services.
ANZMAC 2017 Proceedings. (pp. 728 - 731). : ANZMAC 2017
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.Read Abstract:
Dodds, SL., Bulmer, SL., & Murphy, AJ. (2017). Consumer value co-creation in frontline healthcare services.
NA - Advances in Consumer Research Volume 45 (2017). : Association for Consumer Research North America Conference 2017
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Murphy, A.Dodds, SL., Bulmer, SL., & Murphy, AJ. (2016). Visual methods: Enhancing understanding of consumers’ experiences of healthcare services. In D. Fortin, & LK. Ozanne (Eds.)
Marketing in a Post-Disciplinary Era. (pp. 760 - 760). Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC)
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.Read Abstract:
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Lyes, A., Palakshappa, NN., & Bulmer, S. (2012). Communicating corporate social responsibility using social media: Implications for marketing strategists. In
Marketing in the Socially Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, AMA Summer Marketing Educators’ Conference Chicago, illinois: American Marketing Association
[Conference Abstract]Authored by: Bulmer, S., Palakshappa, N.Bulmer, SL., & Buchanan-Oliver, M.(2014).
Nostalgia, brands and relationships: Cultural chains of memory. Paper presented at the meeting of Brands and Brand Relationships 2014, Conference Presentation Abstracts. Boston, United States of America
[Conference Paper]Authored by: Bulmer, S.Bulmer, SL., Palakshappa, N., & Pham, K. (2013). Exploring consumer responses to nonprofit Facebook pages.
Proceedings of ANZMAC 2013 Conference. : ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.Read Abstract:
Bulmer, S., & Buchanan-Oliver, M. (2012). Brand consumption rituals and national identity.
Asia Pacific Advances in Consumer Research. Vol. 10 (pp. 172 - 173). : Asia Pacific Association for Consumer Research [ACR] Conference
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Lyes, A., Palakshappa, NN., & Bulmer, SL. (2012). Communicating corporate social responsibility using social media: Implications for marketing strategists. In
Proceedings of 2012 AMA Summer Marketing Educators’ Conference Vol. 23 (pp. 249 - 256). , 2012 AMA Summer Marketing Educators’ Conference Chicago, United States of America: American Marketing Association
[Conference Abstract]Authored by: Bulmer, S.Read Abstract:
Lyes, A., Bulmer, S., & Palakshappa, N. (2012). Using Facebook to communicate corporate social responsibility activities. In PJ. Kitchen, & A. Palmer (Eds.)
Proceedings of 17th International Conference on Corpor@te and M@rketing Communications Conference. (pp. 27 - 46). Brittany: The 17th International Conference on Corporate and Marketing Communications: Past, Present, Future - Shaping Corporate and Marketing Communications
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.Read Abstract:
Bulmer, S., & Buchanan-Oliver, M. (2011). Brands as resources in intergenerational cultural transfer. In
ACR 2011 Conference Program(pp. unpaginated). , The Association for Consumer Resarch [ACR] Annual North American Conference: Building Connections United States: Association of Consumer Research
[Conference Abstract]Authored by: Bulmer, S.Read Abstract:
Bulmer, S., & Buchanan-Oliver, M. (2010). Big ideas on the contribution of brands to consumers' lives.
Advances in Consumer Research. Vol. 38 (pp. 344 - 350).
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Bulmer, S., & Buchanan Oliver, M. (2010). Marketing communications: Resources for national identity projects.
Proceedings of the 15th International Conference on Corporate and Marketing Communications (CMC 2010): Communications in Times of Growth and Times of Crisis. (pp. 56 - 65). Denmark: 15th International Conference on Corporate and Marketing Communications [CMC]: Communications in Times of Growth and Times of Crisis
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Bulmer, S., & Buchanan Oliver, M. (2009). Brands, brand communications and national identity. In DD. Tojib (Ed.)
Proceedings of the Australian and New Zealand Marketing Academy [ANZMAC] Conference 2009. (pp. 1 - 8). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference: Sustainable Management and Marketing
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Palakshappa, N., Bulmer, S., & Eweje, G. (2008). IMC and non-profit organisations: A case study from New Zealand. In K. Podnar, & Z. Jancic (Eds.)
Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary Use, Challenges and Criticism. Proceedings of the 13th International Conference on Corporate and Marketing Communications (CMC 2008). (pp. 137 - 144). Slovenia: 13th International Conference on Corporate and Marketing Communications: Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Eweje, R., Palakshappa, N.Read Abstract:
Bulmer, S., & Buchanan Oliver, M. (2008). The power of brands in the construction of national identity.
Proceedings of the Thought Leaders International Conference on Brand Management. (pp. unpaged - 11). United Kingdom: The 4th Thought Leaders International Conference on Brand Management
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Hawkins, J., Bulmer, S., Rose, L., & Eagle, L. (2006). School-based health communication: Are parents the weakest link?.
Australian and New Zealand Marketing Academy Conference: Proceedings. (pp. 1 - 6). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference 2006: Advancing Theory, Maintaining Relevance
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Bulmer, S. (2006). Conversations around brands, advertising and community identity: The case of national identity. In
Association of Consumer Research Asia Pacific [ACR] 2006 Borderless Consumption: Doctoral Colloquium Program and Paper Abstracts(pp. 6 - 6). , Association of Consumer Research Asia Pacific [ACR] 2006: Borderless Consumption Australia: Association for Consumer Research Asia Pacific
[Conference Abstract]Authored by: Bulmer, S.Read Abstract:
Bulmer, SL., & Buchanan Oliver, M. (2005). Semiotics, meaning and advertising: Evolution through time and space. In AD. Bruin, & NP. Eds (Eds.)
2nd Qualitative Research in Business Symposium: Proceedings. (pp. unpaged). Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Bulmer, SL., & Eagle, LC. (2005). Perspectives from New Zealand on advertising self regulation and marketing food to children. In SP. Ed (Ed.)
Australia and New Zealand Marketing Academy Conference 2005: Broadening the Boundaries. (pp. 9 - 16). Fremantle, WA
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Hawkins, JC., Eagle, LC., & Bulmer, SL. (2005). Pharmaceutical marketing and barriers to communications. In SP. Ed (Ed.)
Australia and New Zealand Marketing Academy Conference: Broadening the Boundaries. (pp. 53 - 60). Fremantle, WA
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Davison, A., Bulmer, SL., & Eagle, LC. (2005). Integrated marketing communication implementation in small New Zealand businesses. In IP. Ed (Ed.)
10th International Conference on Corporate and Marketing Communications. (pp. 250 - 269). Nicosia, Cyprus
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Eagle, LC., Bulmer, SL., & Blair, R. (2005). Why white boxes and gray markets may cause brand communication blues. In IP. Ed (Ed.)
10th International Conference on Corporate and Marketing Communications. (pp. 208 - 225). Nicosia, Cyprus
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Bulmer, SL., Hawkins, JC., & Eagle, LC. (2004). Child consumers of advertising: Differences across deciles.
Australian and New Zealand Marketing Academy: Marketing Accountabilities and Responsibilities. (pp. 1 - 11). Wellington, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.Read Abstract:
Bulmer, SL., & Buchanan Oliver, M. (2004). Television advertising, intentions and interpretations: Developing insights using qualitative approaches. In AD. Bruin, & NP. Eds (Eds.)
Qualitative Research in Business Symposium Proceedings. (pp. unpaged). Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
