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Contact details +6492136315
Associate Professor Sandy Bulmer PhD
Associate Professor
Doctoral Supervisor School of Communication, Journalism and MarketingHaving both an academic and practitioner background, I consider myself a consumer researcher with a strong interest in teaching and supervision. The overarching theme of my research projects in marketing communication and branding can be summarised as investigating consumer experience using qualitative techniques. Consumers' experiences of marketing initiatives that I have studied include brand advertising on television, Instagram posts by fashion brands and retailers, self-service technology in supermarket checkouts, complementary and alternative medicine (CAM) health care services, and healthy eating, exercise and sun-safe social marketing messaging.
Professional
Contact details
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Ph: 09 2136315
Location: QB3.40A, Quad Block B
Campus: Albany
Qualifications
- Doctor of Philosophy - University of Auckland (2011)
Certifications and Registrations
- Licence, Supervisor, Massey University
Research Expertise
Research Interests
Brands
Advertising
Marketing Communications
What consumers do with marketing communications
Digital and social media used for marketing purposes
Thematics
21st Century Citizenship
Area of Expertise
Field of research codes
Commerce, Management, Tourism And Services (150000):
Marketing (150500):
Marketing Communications (150502)
Research Outputs
Journal
[Journal article]Authored by: Bulmer, S., Fountaine, S.
[Journal article]Authored by: Bulmer, S., Dodds, S., Palakshappa, N.
[Journal article]Authored by: Bulmer, S., Elms, J.
[Journal article]Authored by: Bulmer, S., Fountaine, S.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Elms, J.
[Journal article]Authored by: Bulmer, S., Palakshappa, N.
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Journal article]Authored by: Bulmer, S., Dodds, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.

[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S., Palakshappa, N.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
[Journal article]Authored by: Bulmer, S.
Thesis
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.

[Doctoral Thesis]Authored by: Bulmer, S.

[Masters Thesis]Authored by: Bulmer, S.
Conference
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.

[Conference Abstract]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.

[Conference Abstract]Authored by: Bulmer, S., Palakshappa, N.
[Conference Paper]Authored by: Bulmer, S.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Abstract]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.

[Conference Abstract]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Palakshappa, N.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Abstract]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
[Conference Paper in Published Proceedings]Authored by: Bulmer, S.

[Conference Paper in Published Proceedings]Authored by: Bulmer, S.
Teaching and Supervision
Teaching Statement
Before coming to Massey in 1997 I worked in the marketing industry, commissioning TV and magazine ads, point-of-sale materials, competitions and other sales promotions, briefing sales teams in New Zealand and working with new product development teams in Sydney and Auckland to design new products and packaging.Using this practitioner expertise, I try to help students think more deeply about marketing practice and theory - and ultimately - to stimulate thinking so that graduates are well prepared for a career in the real world of marketing.
Courses Coordinated
- 156.894 Professional Practice
Graduate Supervision Statement
My style of graduate supervision has been strongly influenced by my own very positive doctorate and masterate thesis experience in which my supervisor stimulated critical thinking and expertly utilised the Socratic Method. As well as fostering intellectual and scholarly growth, I take a keen interest the process of successfully completing a thesis. I believe that having a good overview of progress and helping a student stay on track is an important part of my role in graduate supervision.
Key features of my style include:
- Generous allocation of time to students with an open, informal and friendly style
- Providing encouragement and developing a good student/supervisor relationship
- Promoting the habit of consistently writing as a means of thinking
- Scheduling frequent supervision meetings (and adjusting according to changing requirements)
- Enabling the student to express their changing supervisory needs and take control of meeting agendas; signalling what type and how much support is needed
- Exchanging news about training opportunities, grants, call for papers, research resources and interesting new publications
- Encouraging the documentation of feedback, decisions and useful ideas/resources after every supervision meeting
- Fostering a strategic view of publication opportunities and career development
- Supporting the early adoption of tools to help manage the end production of a high-quality thesis, including style templates, software tools for publishing and managing citations/references, and qualitative data management/analysis software.
Associate Professor Sandy Bulmer is available for Masters and Doctorial supervision.
Summary of Doctoral Supervision
Position | Current | Completed |
---|---|---|
Main Supervisor | 2 | 1 |
Co-supervisor | 0 | 2 |
Current Doctoral Supervision
Main Supervisor of:
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Chao Chen
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Doctor of Philosophy
Exploring live streaming as a marketing tool in the context of cross-border-e-commerce -
Simon Moore
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Doctor of Philosophy
Exploring customers lived experiences with AI digital humans.
Completed Doctoral Supervision
Main Supervisor of:
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2016
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Sarah Dodds
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Doctor of Philosophy
Consumer Value and Value Co-creation in Complementary and Alternative Medicine (CAM) Health Services
Co-supervisor of:
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2011
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Suzanne Flannagan
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Doctor of Business and Administration
Enabling Promise Delivery: The influence of internal marketing communication -
2009
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Jacinta Hawkins
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Doctor of Philosophy
Applying marketing theory in educational settings: A study of communication processes within school-based health promotions