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What consumers do with marketing communications
21st Century Citizenship
Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502)
Before coming to Massey in 1997 I worked in the marketing industry, commissioning TV and magazine ads, point-of-sale materials, competitions and other sales promotions, briefing sales teams in New Zealand and working with new product development teams in Sydney and Auckland to design new products and packaging.Using this practitioner expertise, I try to help students think more deeply about marketing practice and theory - and ultimately - to stimulate thinking so that graduates are well prepared for a career in the real world of marketing.