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Bachelor of Business (Marketing)

Key facts

  • Available at Auckland
  • Available at Manawatū
  • Available via Distance Learning
  • Available for international students studying in NZ or via distance learning

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Details you need to know about the structure, courses and requirements for this programme.

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Entry requirements

There are no special entry requirements for the marketing programme beyond those that qualify you for study at the University. However, competence in English is essential. If you are not confident in this subject we recommend that you undertake additional study prior to enrolling, or attend a Massey University summer programme in English.

For general entry requirements see Massey University entry requirements.

Bachelor of Business (Marketing) structure

In 2017 changes were made to the Bachelor of Business Studies qualification (now the Bachelor of Business). The course structure presented below therefore applies from 2017 regulations onwards.

The BBus majoring in Marketing has a total on 360 credits

  • Core business courses totalling 120 credits
  • Marketing major totalling 120 credits
  • Elective courses totalling 120 credits

In order to widen your choice of courses, or to fit in with your other commitments, you may opt for a mix of internal and distance courses.


To qualify with a Bachelor of Business majoring in marketing you will need to pass a total of 360 credits consisting of the following

Core business courses

Core courses are compulsory. These are courses which cover topics across the business spectrum. They are designed to give you the leadership, communication and solid business skills that you will need in your career. See main BBus webpages for information on core courses.

Marketing major courses

Compulsory courses (60 credits)

156.231 Strategic Marketing Management
156.232 Consumer Behaviour
156.233 Marketing Research
156.341 Branding

Compulsory capstone course (15 credits)

156.334 Marketing Consultancy Project

Compulsory courses (15 credits from)

156.235 Social Media and Digital Marketing
156.237 Marketing Communication and Advertising
156.238 Marketing New Products

30 credits from:

115.388 Internship in Business (maximum of 15 credits can be used towards major)
115.389 Business Internship
156.338 International Marketing
156.339 Omni-Channel Retail Marketing
156.340 Customer Intelligence
219.311 Communication Internship

If you would like to find out more about individual course requirements, please use our Course search


  • Course 115.116 must be successfully completed in the first year in order to progress onto the Marketing major courses.
  • 156.334 is a capstone course, which means it is designed to be taken in your last year of study. It relies on your having completed first and second year courses and ties your learning together.

Elective courses

Elective courses can be chosen from any area of study that interests you, as long as it fits with the timetabling for the courses you need to take to complete your Bachelor of Business. For the marketing major we encourage you to take elective courses that are outside of the direct business disciplines in subjects such as psychology and media studies.

These have direct application to your studies and will add to your skill base.

English language electives

If English is not your first language and you would like to increase your confidence in academic English we recommend you incorporate one or both of these programmes as electives:

  • 192.101 English for Academic Purposes for Speakers of Other Languages
  • 192.102 Academic Writing in English for Speakers of Other Languages

Minor Requirements

A minor consists of 60 credits in Marketing; including 156.231, 156.232, 156.233 and 156.341.

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