- Where you can study
-
Auckland campusDistance and online
-
International students
International students are not New Zealand citizens or residents.
- Open to international students on campus in New Zealand
- Note:
- Note: Full-time study: Auckland Semester 1 start; only available over 12 months (includes summer school). Auckland Semester 2 start or Distance learning; 18 months.
Specialise in Marketing for your Master of Management at Massey
You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.
The Master of Management is a professional, relevant and contemporary qualification. It has a core course that offers an introduction to business management in Aotearoa New Zealand, and the skills, tools and techniques needed for success in professional business practice. Your teaching will cover current issues in business as well as in-depth marketing insights.
You will learn from our business experts – Massey University has the largest and one of the most highly respected management schools in New Zealand.
Rigorous study
The Master of Management is a rigorous qualification, where you will be expected to achieve at a high level. The quality of our graduates reflects this, and contributes to the reputation of the qualification.
Interested in a PhD?
To progress to a PhD, choose Massey’s research-based Master of Business Studies.
A Master of Management in Marketing is a good fit if you:
- Have an undergraduate degree (not necessarily in business)
- Would like to change or progress a management career
- Are interested in a qualification that is primarily taught and offers connections and opportunities for learning linked to current practice in the workplace with a focus on employability.
Planning information
Planning information
If you study full-time, you’ll take 120 credits per year or 60 credits per semester.
For progression to Part Two of the Master of Management, you will need to achieve a B- grade average across the Part One courses.
If you have completed at least 60 credits of postgraduate study with a minimum grade average of C+ you will not need to complete the core course in Schedule A (152716). However, this is not a credit and you must complete an approved alternative course/s totalling 30 credits in your subject, or an alternative course from Schedule B, or equivalent. You will need to add the course using the Special Permission function on the Course Enrolment page in your portal.
If you are admitted directly to Part Two of the Master of Management on the basis of credit for Part One, you will be awarded the qualification without a subject.
Official regulations
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Postgraduate Degrees, Postgraduate Diplomas, and Postgraduate Certificates.
Returning students
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Courses you can enrol in
Course planning key
- Prerequisites
- Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
- Corequisites
- Courses that must be completed at the same time as another course are known as corequisite courses.
- Restrictions
- Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.
Core courses for the Master of Management
As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.
Master of Management core courses
Marketing courses
Part One
Compulsory course selection
Course code: 156700 Essentials of Marketing 30 credits
An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.
View full course detailsCourse code: 156742 Advanced Consumer Behaviour 30 credits
A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour. How the study of consumer behaviour is used by academics, practitioners and policymakers is explained.
View full course detailsSubject courses
Course code: 156756 Digital Marketing 30 credits
A study of theories and practical applications of digital marketing tools.
View full course detailsCourse code: 156757 Marketing Strategy 30 credits
A study of theories and practical applications of marketing strategy across different contexts.
View full course detailsCourse code: 156758 Marketing for Social Change 30 credits
A detailed study of the social marketing approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The course examines questions about marketing and society; these issues include a consideration of how ‘socially desirable’ behaviours are marketed; how regulations affect marketing decision making; and how ethical issues can influence marketing decisions.
View full course detailsPart Two
Course code: 115815 Special Topic 30 credits
An advanced course of study designed to meet the needs of a student at 800-level.
View full course detailsCourse code: 152810 Innovative Business Solutions 30 credits
Using a design thinking approach to solving business problems, transdisciplinary teams will tackle managerial problems in conversation with industry partners, via a live-action learning project with real impact for global business.
View full course detailsCourse code: 152894 Professional Practice 60 credits
Candidates will undertake a professional action investigation within the subject area in which the Master of Management is being completed. Investigations may be conducted either individually or in groups and assessment of the outcome of the investigation may be in a variety of ways including written and oral presentations.
View full course detailsEntry requirements
Entry requirements
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
Specific requirements
To enter the Master of Management (Marketing) you will:
- have been awarded or qualified for a relevant bachelor’s degree or equivalent qualification, having achieved a grade average of at least B- in the highest level courses, or
- have been awarded or qualified for a Postgraduate Diploma in Business with a B- grade average, or equivalent.
If you have a Postgraduate Diploma in Business from Massey University as outlined above, you may apply for credit towards Part One of the qualification, in a single subject. If you are granted credit, the degree will be awarded without a subject.
You will need to provide copies of all official academic transcripts for studies taken at all universities other than Massey University.
English language requirements
To study this qualification you must meet Massey University's English language standards.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Fees and scholarships
Fees and scholarships
2026 tuition fees
- Domestic students: $10,652
- International students: $39,840
Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).
The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.
There may also be charges for things such as study resources, software, trips and contact workshops.
Course fees
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme, including how much could be covered and your eligibility on the Inland Revenue website.
Scholarship and award opportunities
Find more scholarships and awardsFees disclaimer
This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.
Careers and job opportunities
Careers and job opportunities
Stand out from the rest
A master's helps you stand out in the employment market. Now is the time to undertake this qualification!
Sought after by employers
International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.
Earn more
A 2017 Ministry of Education publication "The post-study earnings and destinations of young domestic graduates", found that in New Zealand:
- young master’s graduates earn more than 1.5 times more than the national median (5 years after study)
- earnings and employment rates increase with the level of qualification completed
- five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.
International students
International students
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated 5 star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least 3 months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
What our students say
“The digital marketing course provides relevant and up-to-date knowledge of the digital world and creates real-world learning opportunities through practical assignments.”
Accreditations and rankings
Association to Advance Collegiate Schools of Business (AACSB)
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
QS Ranking - Business Management Studies
Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 500 universities for business and management.
ShanghaiRanking – Business Administration
Massey University is ranked #2 in New Zealand for business administration by ShanghaiRanking.
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