- Where you can study
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Distance and onlineWellington campus
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International students
International students are not New Zealand citizens or residents.
- Open to international students on campus in New Zealand, or studying on-line outside New Zealand
Specialise in Digital Media for your Bachelor of Communication at Massey
Digital Media is an exciting discipline that will prepare you for the challenges of an information-rich society.
Digital Media is taught through an innovative qualification that blends theory with creative practice. It analyses the production, consumption and content of media and their social, cultural, political and economic implications.
You will learn how decisions are made on what is communicated, how media forms and industry structures shape those messages, and how this impacts our lives and understanding of the world.
This major will help you become a flexible and critical thinker and maker, equipped to be a digitally literate, politically-engaged citizen.
Will you change the world?
At the heart of the Bachelor of Communication (Digital Media) is the study and creation of a variety of media forms. Media can include everything from film, social media and television to popular music and smartphone apps. We look at different aspects of the media and their relationships to historical, social and cultural contexts. If you want to change the world for the better, but also want to ensure that you have professional career prospects, this is the major for you.
Understand and create media
During your study, you will have the opportunity for hands-on experience in creating digital media using industry-standard equipment and software.
You'll combine these hands-on production skills with creative ways of employing media texts in meaning-creation. You’ll also gain an understanding of how media influences society and culture. You’ll learn how to help interpret the media world for clients and how to work within media-related jobs.
As part of your study, you will produce a diverse range of media including:
- websites
- short fiction films
- podcasts
- music videos
- photography portfolios
- short documentaries
- media scriptwriting.
Further study
If you successfully complete this qualification, you could go on to a Master of Arts (Media Studies) or Master of Communication where you can take critical and creative media studies learning to the next level in either analytical or combination creative/analytical media research projects.
A Bachelor of Communication in Digital Media is a good fit if you:
- are interested in the media’s impact on our lives and our understanding of local, national and world events
- want to learn the practical, creative and technical skills involved in producing a range of media content
- want to learn how to communicate effectively across a range of media.
Planning information
Planning information
Full-time study in your first year comprises eight 15-credit courses, for a total of 120 credits. We recommend studying 60 credits per semester. You may also wish to take some courses at summer school but ensure you include those that are required for the next level of courses.
Although you are asked to nominate your BC major and minor when enrolling, please be aware that you can change these once you are enrolled.
No course can be credited to a major and a minor.
This major
Completing a major is compulsory. The Digital Media major requires 120 credits including 15 credits from 154250 as a compulsory course, no more than 60 credits at 200 level and at least 60 credits at 300 level.
Minors
Completing a minor is compulsory. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities. Minors may be included from any Massey bachelor's degree for which recognised minors are specified, but because the BC requires that 300 credits of your degree come from the Bachelor of Communication Schedule, we strongly recommend that you take both major and minor from the BC schedule to meet this requirement. If you decide to take your minor from elsewhere in the university all four of your electives must come from the Bachelor of Communication schedule. Particularly if you intend to include an international exchange in your studies and would like to use your electives for that purpose, we recommend choosing both your major and minor from the BC schedule to maintain flexibility with your electives.
A Digital Media minor (for students who are studying a different degree)
If you are not studying a Bachelor of Communication and wish to complete a minor in Digital Media see the Bachelor of Communication regulations for requirements.
Official regulations
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
Returning students
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Courses you can enrol in
Core courses for the Bachelor of Communication
As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.
Bachelor of Communication core courses
Digital Media courses
Compulsory courses
Course code: 154250 Digital Media: Theory and Practice 15 credits
An exploration of the social, cultural, economic and technological transformations brought about by contemporary digital and networked media. Students will develop critical digital media literacies and learn to produce digital media.
View full course detailsCourse code: 154311 Social Media and Digital Cultures 15 credits
This course explores how social media shapes identities, social relationships, work, politics and societies. From fake news to social media influencers, this course examines how digital technologies play a key role in shaping everyday life in the twenty-first century.
View full course detailsCourse code: 139111 Podcasting: Producing Audio Stories 15 credits
An introduction to the genre of audio storytelling with podcasts. Students will analyse the storytelling techniques employed in the narrative nonfiction podcast genre and use these techniques in the production of their own podcast episode.
View full course detailsCourse code: 219105 Pitches and Presentations 15 credits
This course examines how to persuade, inform, and entertain. In this practical course students will learn about aspects of performance, including character, style, creativity, making meaning, psychology, semantics, and how to read contexts/audiences. Students will explore and develop strategies for managing fear and anxiety.
View full course detailsCourse code: 219106 Finding Your Voice 15 credits
Many students find the prospect of oral presentations to be anxiety-inducing. This course provides the opportunity for students to experiment with different approaches to presentations in order to help them develop an authentic, adaptable voice for future communication challenges.
View full course detailsCourse code: 299133 Creative Communication 15 credits
This course introduces creative communication through the study of creative practice and the making of original works of writing and performance. The course builds an understanding of written and physical storytelling in cultural contexts, supporting students to develop dramatic ideas that express social issues clearly and confidently.
View full course detailsCourse code: 154202 Advertising and Consumer Society 15 credits
A study of the form and function of advertising in the context of consumer society, with particular emphasis on the conflict between advertising as a form of corporate manipulation and as a form of creative expression. Critical theories will be used to explore the role of advertising in relation to consumerism, capitalism, branding, art and agency.
View full course detailsCourse code: 154204 Digital Media Production: Photography 15 credits
A hands-on exploration of digital photography where students plan, produce and edit digital images working across a range of photographic genres. The course will provide students with a critical awareness of the histories, forms, techniques and ethical issues relevant to digital photography.
View full course detailsCourse code: 154203 Popular Culture and the Media 15 credits
A survey of cultural theories and debates in relation to modern mass media. A number of issues such as identity, representation and cultural politics will be considered in their historical contexts and in relation to a variety of texts from popular culture and the media.
View full course detailsCourse code: 154208 Screen Media 15 credits
An exploration of the formal and textual features of film and television, and their relation to technological change, with an emphasis on how film and television have both shaped and been transformed by digital media.
View full course detailsCourse code: 154224 Digital Media Production: Documentary 15 credits
A hands-on study of documentary film where students plan, produce and edit short digital documentaries. The course will provide students with a critical awareness of the histories, forms, techniques and ethical issues relevant to documentary film and video.
View full course detailsCourse code: 299208 Script Writing 15 credits
An in-depth study of the skills, formats, technique and terminology of professional script writing, with emphasis on the adaptation of traditional approaches across the diversity of contemporary media.
View full course detailsCourse code: 154301 Culture, Power and the Media 15 credits
An advanced study of theoretical approaches to the study of media and popular culture, with particular emphasis on how media are involved in the contestation, negotiation and maintenance of power relations.
View full course detailsCourse code: 154302 Gender and Race in the Media 15 credits
A critical study of gender, race and ethnicity in the media, considered from a variety of theoretical approaches.
View full course detailsCourse code: 154304 Digital Media Production: Visual Storytelling 15 credits
Students engage in producing advanced video projects with an emphasis on how digital tools produce sophisticated aesthetics across areas such as motion graphics, visual effects and colour grading. Students produce music videos and dynamic, social media focused digital video content.
View full course detailsCourse code: 154313 Global Media Cultures 15 credits
New media technologies and global patterns of media distribution have produced complex, emergent practices of transnational community formation, text-sharing and collaborative media production. This course examines these practices in relation to the maintenance and negotiation of cultural identity in the contemporary world.
View full course detailsCourse code: 172335 Language and Identity 15 credits
An advanced sociolinguistic study of how language is used to represent and construct aspects of identity relevant to particular social interactions, including the individual’s ability to negotiate multiple forms of identity and belonging.
View full course detailsCourse code: 219311 Communication Internship 15 credits
This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.
View full course detailsCourse code: 219314 News Media and Society 15 credits
This course examines the structure and functions of New Zealand news media, including its linkages to global news media systems. It also examines how different social identities are constructed in news media.
View full course detailsEntry requirements
Entry requirements
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
Specific requirements
There are no specific entry requirements for this qualification, outside of university admission regulations.
English language requirements
To study this qualification you must meet Massey University's English language standards.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Fees and scholarships
Fees and scholarships
2026 tuition fees
- Domestic students: $7,415
- International students: $34,220
Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).
The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.
There may also be charges for things such as study resources, software, trips and contact workshops.
Course fees
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme, including how much could be covered and your eligibility on the Inland Revenue website.
Careers and job opportunities
Careers and job opportunities
Digital media literacy is becoming increasingly important across all sectors. The skills you will develop with this major are versatile and highly sought-after in many careers.
Graduates have pursued careers in wide-ranging fields such as advertising, social media, public relations, radio, film and television, with government agencies and in teaching.
Our broad-based introduction to media technologies and forms, such as photography, video and web design, provides you with the digital know-how necessary to succeed in a wide range of careers that involve communication and media.
Media and Digital Communication gives you the expertise not just to work in the media. It provides you with media expertise within any industry or organisation that engages with the media or with public audiences. In today’s media-rich world, that’s almost every organisation.
Media and Digital Communication qualifies you to work in organisations that connect with and advise on the media. This includes media production and post-production companies, advertising and design agencies, government departments, non-governmental and private organisations. These organisations may engage with, produce or circulate media.
Sought-after by employers
85% of graduates are employed within six months of graduation. They are working across nine different industry categories with more than 60 different job titles.
International students
International students
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
Accreditations and rankings
Association to Advance Collegiate Schools of Business (AACSB)
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
QS Ranking - Communication and Media
Massey is ranked by QS (Quacquarelli Symonds) as one of the top 150 universities for communication and media studies. QS is an organisation that ranks universities worldwide in various topics.
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