Public Relations and Digital Promotion – Bachelor of Communication

Full-time study in your first year comprises eight 15-credit courses, for a total of 120 credits. We recommend studying 60 credits per semester. You may also wish to take some courses at summer school but ensure you include those that are required for the next level of courses.

Although you are asked to nominate your BC major and minor when enrolling, please be aware that you can change these once you are enrolled.

No course can be credited to a major and a minor.

This major

Completing a major is compulsory. The Public Relations and Digital Promotion major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level. Please consult with Massey academic advice staff to obtain current course offerings for your preferred mode or campus and to plan your Public Relations and Digital Promotion major.

Minors

Completing a minor is compulsory. Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities. If you would like to complete a double major instead of a major, minor, and electives, please contact us for personalised academic advice.

A Public Relations and Digital Promotion minor (for students who are studying a different degree)

If you are not studying a Bachelor of Communication and wish to complete a minor in Public Relations and Digital Promotion, see the Bachelor of Communication regulations for requirements.

• More on minors

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Core courses for the Bachelor of Communication

As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.

Bachelor of Communication core courses

Public Relations and Digital Promotion courses

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

• Massey University entry requirements

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

•  Massey University English language requirements

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

2026 tuition fees

• Domestic students: $7,415
• International students: $38,080

Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).

The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.

There may also be charges for things such as study resources, software, trips and contact workshops.

Course fees

You can view fees for the courses that make up your qualification on the course details pages.

• Course search

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme, including how much could be covered and your eligibility on the Inland Revenue website.

• StudyLink
• Fees Free – Inland Revenue

Scholarships and awards

• Massey University Academy of Sport Returners Scholarships
• Massey University Undergraduate First Year Scholarship – School Leavers

Your Massey Public Relations and Digital Promotion education equips you with a sound grasp of the how to navigate today’s digital world, build connections, and tell the stories that are unique to your cause or organisation. The Bachelor of Communication structure enables you to complement this with areas such as digital media, journalism, creative communication and more.  Combine two very different specialisations for a strong combination in the contemporary job market, where employers increasingly value creativity and adaptability.

The internship course included in this major offers you the opportunity to gain real life PR and Digital Promotion experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government and not-for-profits now grasp the importance of public relations for managing organisational reputation and key relationships.
Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations and digital promotion practitioners love how every working day is different, busy and challenging, drawing on creativity and strategic planning to make a real difference in their organisations and communities.

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

• Find out more about life as an international student at Massey, applying to Massey and getting help.
• Entry requirements for international students.