Type of qualification
Level of study
Graduate qualifications normally involve study in a different area to your first undergraduate qualification. Some are stepping stones to postgraduate-level study.
Our courses follow the New Zealand Qualification Framework (NZQF) levels.
Time to complete
Study a Graduate Diploma (Marketing) – GradDip(Mrk)
Looking to take your management and marketing skills to the next level, but don’t quite meet the entry requirements for admission to Massey University? The Graduate Diploma (Marketing) is a specially designed bridging qualification for international students that will allow you to transition into the Master of Management – major in Marketing.
The pathway qualification will help you gain the necessary academic knowledge, as well as the learning and language skills to become an independent learner, with the confidence and ability to excel in a master’s level qualification at Massey.
Entry requirements
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
Specific requirements
To enter the Graduate Diploma (Marketing) you will have:
- been awarded or qualified for an advanced diploma or associate degree, or equivalent;
- achieved an overall academic score of 5.5 in an IELTS assessment, with no band score less than 5.0. or equivalent TOEFL score.
Prior learning, credit and exemptions
For information on prior learning, exemptions and transfer of credit or other questions:
- review the Recognition of Prior Learning regulations
- contact us through the Get advice button on this page.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Official regulations
To understand what you need to study and must complete to graduate read the official rules and regulations or this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
Returning students
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Structure of the Graduate Diploma (Marketing)
The Graduate Diploma (Marketing) consists of 120 credits (six courses worth 15 credits each and one course worth 30 credits).
Courses and specialisations
Key terms
- Courses
- Each qualification has its own specific set of courses. Some universities call these papers. You enrol in courses after you get accepted into Massey.
- Course code
- Each course is numbered using 6 digits. The fourth number shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
- Credits
- Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
- Specialisations
- Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.
Credit summary
120 credits
- Core courses – 120 credits
Course planning key
- Prerequisites
- Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
- Corequisites
- Courses that must be completed at the same time as another course are known as corequisite courses.
- Restrictions
- Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.
Compulsory courses (Choose 120 credits from)
Course code: 115321 Academic Language for Postgraduate Study 15 credits
The course provides students from a range of educational backgrounds/cultures and language settings with the academic language skills needed for final year undergraduate and postgraduate study. It equips students whose first language is not English with the necessary skills to successfully engage in group work, communicate effectively in collaborations with others, and gain confidence in building productive relationships to achieve their learning outcomes.
View full course detailsCourse code: 115322 Critical and Contextual Thinking Skills for Postgraduate Study 15 credits
This course aims to enable students to develop the critical and analytical thinking skills essential for studying at the final year of undergraduate and at postgraduate level. Students will learn to critically engage with academic reading material to examine and evaluate the argument of others. Students will learn to identify the difference between critical analysis and description and be able to better formulate an argument effectively in their own writing. Students will participate in interactive workshops to develop confidence in their ability to apply critical thinking strategies. Students will analyse differing viewpoints, challenge the views of others and clearly communicate their own position.
View full course detailsCourse code: 115323 Advanced Communication for Postgraduate Study 15 credits
This course takes an andragogical approach to develop students from a range of educational backgrounds and cultures such that they can adeptly navigate differing contexts demanding diverse language competencies. The skills developed extend the ability and reach of students through the use of real-world business contexts and contexts requiring differing genres and lexicons. It equips students whose first language is not English with the necessary skills to transition successfully between different contexts as effective communicators.
View full course detailsCourse code: 115324 Intercultural Competence 15 credits
This course will provide students with an understanding of how to interact, participate and communicate effectively in Aotearoa New Zealand. Emphasis will be placed on providing students with opportunities to understand their own culture, develop meaningful and empathic understandings of other cultures (with reference to Aotearoa New Zealand) and how they relate to each other. This course will also develop knowledge, understanding and intercultural communication skills that will enable students to participate effectively in a range of personal and professional contexts.
View full course detailsCourse code: 115758 Interpersonal Communication at Work 15 credits
An introduction to the theory and practice of interpersonal communication.
View full course detailsCourse code: 115759 Current Issues in Business 15 credits
Comprehensive examination of contemporary business issues providing a contextual platform for further study of business specialisations.
View full course detailsCourse code: 156700 Essentials of Marketing 30 credits
An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.
View full course detailsFees and scholarships
For fees information, please see our Fees and Key Dates page.
Scholarship and award opportunities
Search our scholarships and awardsFees disclaimer
This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.
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Useful planning information
Key information for students
Compare qualifications and academic information across different New Zealand institutions. Learn more on careers.govt.nz