Bachelor of Business (Marketing)

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Sell the big ideas

Learn the ins and outs of consumer demand to lead the way in marketing the world’s future innovations.

Find out more about the Bachelor of Business parent structure

What is it like?

Marketing is a key function for all businesses. It is the difference between having great products and services, and selling those products and services to the people that need them. By giving you sound knowledge of marketing principles, how to apply them and how to evaluate them, Massey’s Bachelor of Business (Marketing) will teach the ins and outs of consumer demand to lead the way in marketing the world’s future innovations.

Join the leaders in marketing education

Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #8 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.

You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

Turn great ideas into profits

By giving you sound knowledge of marketing principles, how to apply them and how to evaluate them, Massey’s Bachelor of Business (Marketing) will teach you how to take great ideas and turn them into great profits for your employers.

Your marketing major will cover all the essential components of marketing including consumer behaviour, marketing management, strategy, research and analysis.

An asset to employers

When you have completed your studies you’ll be a real asset to your employers because you’ll ‘hit the ground running’. You’ll know how to think and act on challenges facing the 21st century business world.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee.

The Bachelor of Business will give you many skills you can use in many different types of businesses, in New Zealand and around the world. You will be someone that has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication.

Connected to the marketing industry

During your studies you will have the opportunity to present marketing proposals to community groups and learn from guest industry lecturers to gain real-world experience and insight relevant to today’s society. Solve the problems of the business world.

We combine marketing training with marketing science to develop your critical thinking and analytical skills. You will be able to take the issues organisations (or your own business) face, creatively consider how to address them and implement your solutions with style.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies ranks in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.


There are a large number of scholarships available to first year and current Massey University business students including hardship and sports-related scholarships.

Our Future Leaders Scholarship is a prestigious scholarship to recognise emerging leaders enrolling in full-time business and agricommerce programmes at Massey University.

A good fit if you:

  • Like to be busy and have lots of energy
  • Can keep your cool in a pressured situation
  • Are self-motivated - a confident, determined and enthusiastic person
  • Enjoy being creative and thinking outside the square
  • Enjoy communicating with people and working in a team
Mitchell Houlbrooke
Bachelor of Arts (Sociology)
Bachelor of Business Studies (Marketing)
Graduated in 2013
Marketing Assistant - New Zealand Marketing Association

“You cannot leave a lecture here without feeling really excited about the subject you're learning about…”

I really wanted to do a business degree, but the choices were numerous - I had heard so much about each university's business programme, but I was very confused as to how I should decide which one to pick. I wanted a place where I would feel comfortable and at home, but also one that gave me a top-class education.

I strongly considered other universities, and I'm sure that many of them are also great institutions, but what turned me off was how far away they were, and their environments. Massey Auckland was so close to where I had always lived (Warkworth) that it seemed crazy to not have it as my first choice. The open days Massey held showed me what a pleasant environment it was - none of the stress, crowds, and fast pace of the inner city universities, but still right next door to Albany, and not far away from the central city at all! I had also heard that the lecturers at Massey were fantastic from some other students at the university I had met.

What sold me on Massey was when I found out about their conjoint Business/Arts programme. It gave me the perfect opportunity to pursue what I loved in business (Marketing), and all the other fascinating subjects I was beginning to show interest in, covered by Massey's arts programme. Although it was a four year degree, up from the three years of a regular bachelor's, it made a lot of sense for me. I was hugely excited to be studying all my favourite subjects in an environment that really made me feel at home.

I loved the relaxed atmosphere here at Massey, and feeling of community provided by all the staff and students. The School of Communication and Journalism ran many of my favourite courses, and their lecturers stunned me with their enthusiasm. You cannot leave a lecture here without feeling really excited about the subject you're learning about. Of course, each lecturer believes their particular subject area is the solution to all the world’s problems, but their passion is infectious, and soon I found myself thinking on exactly the same page as them. All the lecturers in the CJM school showed incredible expertise.

My internship has been helped immeasurably by the education I've had here. I'm right up with the play on all the concepts my boss uses, and I'm able to give him professional feedback on his marketing plans. I'm really excited to head into the working world, and I know my degree is going to be the key to my success.


Whatever you do with your future, marketing is certain to enhance your career prospects. What’s more, if you want to set up your own business one day, it will be your marketing training that will make it happen - it’s a key element in all business activity.
This marketing major prepares you for not just marketing jobs, but also for senior positions in most areas of business, academia, and the public sector. You could also take your skills and use them to start up your own business. Massey marketing graduates have a great reputation and are keenly sought after by employers. Almost every sector needs people who have marketing skills.

You could find work in business or non-profit organisations in a huge range of industries.

Careers include

  • Marketing executive/assistant or consultant and brand or product management. These roles tend to be extremely varied and could involve planning/directing and controlling research and development, perhaps working in the packaging and manufacturing industries. You could also get involved in sales, distribution, promotion and even market research and forecasting
  • Market analyst - in this role you will research the market, providing important strategic information to others
  • Market research - in a market research role you will use your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample, analyse data and prepare reports and presentations
  • Sales/sales management
  • Retail industry
  • New product planning
  • Non-profit services
  • Or you could specialise in areas like direct marketing, web or social media marketing

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