Communication Management – Bachelor of Communication

You’ll gain an understanding of the complexities, challenges, and rewards of interpersonal and organisational communication – you’ll be a communication specialist.

Where you can study

Auckland campus
Distance and online
Wellington campus
Manawatū campus (Palmerston North)

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students on campus in New Zealand

Specialise in Communication Management for your Bachelor of Communication at Massey

The Bachelor of Communication (Communication Management) gives you insight into how organisations and communities use communication, whatever form it takes. You’ll investigate how factors such as culture, gender and technology influence our ability to connect with others.

You can choose from courses that will re-shape how you understand yourself and your world, including Inter-Cultural Communication and Organisational Communication, as well as developing your skills in writing and presenting across traditional and digital communication platforms. You’ll also have the option of completing a communication internship.

Become a sought-after employee

You’ll emerge with skills that potential employers find very desirable. Communication management shows you how to communicate with diverse groups of people inside various organisational contexts.  You'll learn how to communicate with a wide range of people, and write for a range of audiences across different media.

Learn with leaders in the industry

Massey was the first to offer a university-level communication management qualification in New Zealand in 1979. Our teachers are highly regarded internationally. Their teaching blends expert international scholarship with real-world experience, giving you insights into the world of communication and consulting. You will obtain a comprehensive overview of communication management issues and processes.

A Bachelor of Communication in Communication Management is a good fit if you:

  • have an interest in communication
  • wish to develop your ability to influence and lead
  • want to learn more about how communication can shape our social environments for the better.

Planning information

Full-time study in your first year comprises eight 15-credit courses, for a total of 120 credits. We recommend studying 60 credits per semester. You may also wish to take some courses at summer school but ensure you include those that are required for the next level of courses.

Although you are asked to nominate your BC major and minor when enrolling, please be aware that you can change these once you are enrolled.

No course can be credited to a major and a minor.

This major

Completing a major is compulsory. The Communication Management major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level.


Completing a minor is compulsory.

Minors increase the breadth of your degree. They give you extra knowledge, attributes and capabilities.

A Bachelor of Communication (Communication Management) with a minor

The Communication Management major is from the Massey Business School. That means you can choose a minor from the list of majors the College of Humanities and Social Sciences offers:

  • Expressive Arts
  • International Languages
  • Linguistics
  • Media Studies, or
  • composite Expressive Arts/Media Studies.
A Communication Management minor (for students who are studying a different degree)

If you are not studying a Bachelor of Communication (Communication Management) and wish to complete a minor in Communication Management, see the Bachelor of Communication regulations for requirements.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Courses you can enrol in

Course planning key

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Courses that must be completed at the same time as another course are known as corequisite courses.
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Core courses for the Bachelor of Communication

As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.

Bachelor of Communication core courses

Communication Management courses

Compulsory courses

Choose 90 credits from
Course code: 219206 Communication and Technological Change 15 credits

This course examines the impacts of technology on communication, organizations, and cultures. Students will learn to anticipate change and engage with big problems. Students will also design, create and critique human-centric, ethical solutions to help navigate the complex challenges of the 21st century.

Restrictions: 114263, 14263

View full course details
Course code: 219207 Writing for Public Relations and Digital Media 15 credits

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media.

View full course details
Course code: 219211 Interpersonal Communication 15 credits

This course examines the importance and practice of building thriving communities and relationships, both in and out of the workplace. Students will examine how communication is used to connect with others, to express and uphold identities, and to manage challenging interactions and relationships.

Restrictions: 219307

View full course details
Course code: 219303 Organisational Communication 15 credits

This course draws on current research and theory to examine the communication process, and practices in the context of organising.

Restrictions: 114353

View full course details
Course code: 219304 Intercultural Communication 15 credits

This course compares the communication behaviours of different cultures. Students will develop skills that help them analyse and address intercultural conflicts and issues, and gain skills that allow them to communicate effectively in intercultural contexts.

View full course details
Course code: 219345 Strategic Communication 15 credits

This course integrates the theory and application of strategic communication concepts and methods.

View full course details
Choose at least 15 credits from
Course code: 156235 Social Media and Digital Marketing 15 credits

A study of the impact, application and evaluation of new digital media marketing strategies and techniques.

Prerequisites: 115116 or 115104 or 156200 or 75 credits for non-Business students

View full course details
Course code: 219209 Public Relations Practice 15 credits

An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

View full course details

At least 15 credits from 300 level courses

Choose at least 15 credits from
Course code: 219311 Communication Internship 15 credits

This course provides students with a period of workplace experience with knowledge of communication concepts and terminology gained throughout their degree, in a series of analytical assessments.

Prerequisites: 2192xx or 1562xx and Appraisal Required

View full course details
Course code: 219312 Risk and Crisis Communication 15 credits

This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.

View full course details

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Can't meet the entry requirements?

If you need to do a course before you start your qualification, there may be options for you in Summer School.

Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

You may consider becoming an internal communications specialist, a social media adviser, or you may want to take on a consultancy role.

There are plenty of career opportunities in a range of organisations from private companies and government organisations to non-profit.

International students

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

What our students say

“The range of courses that I did opened my mind to a range of career choices and paved my way for pursuing a career in communications. Day to day, I use much of what I learnt at uni, and am continuing to learn even more in my current role.”
Rebecca Ashcroft

Bachelor of Communication (Communication Management)

Accreditations and rankings

Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)

Massey’s Bachelor of Communication is the only degree outside the Americas and the Middle East to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

Learn more

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

QS Ranking - Communication and Media

Massey is ranked by QS (Quacquarelli Symonds) as one of the top 100 universities for communication and media studies. QS is an organisation that ranks universities worldwide in various topics.

Learn more

ShanghaiRanking - Communication

Communication at Massey is ranked #1 in New Zealand, and 76th in the world, by ShanghaiRanking.

Learn more

ShanghaiRanking – Business Administration

Massey University is ranked #2 in New Zealand for business administration by ShanghaiRanking.

Learn more

Related study options