New information following the change in COVID-19 alert levels.

Bachelor of AgriCommerce (Farm Management)

Key facts

  • Available at Manawatū
  • Available via Distance Learning
  • Not all listed subject course options are on offer every year
  • Available for international students studying in NZ
  • Some distance courses contain compulsory contact workshops.

A job before you graduate

At Massey many of our AgriCommerce students have jobs before they even graduate.

Find out more about the Bachelor of AgriCommerce parent structure.

What is it like?

The Bachelor of AgriCommerce farm management major prepares you for the strategic, operational, financial, production and organisational demands of the farming business. You will learn the skills to build and deliver profitable businesses on a sustainable basis.

Become a multidisciplinary practitioner

As a farm management graduate you will be able to draw from business-related disciplines including economics, industrial economics, marketing, supply chain management and finance to give advice to those in agribusiness-related industries. You will also gain knowledge in natural sciences, environmental sciences, life sciences, food security and safety, primary production technologies and systems and biotechnology.

You will learn how to integrate the theory and tools across these differing areas to provide relevant advice to the farm and agribusiness decision makers.

Put agribusiness into perspective

The discipline of farm management provides the ability to interpret and put into perspective the wide breadth of issues affecting farm and agribusiness managers. It offers an understanding of how and why managers make the decisions and what impact those decisions have on their business and the wider industry.

Join a world-leading university

You will gain from the expertise of our world-leading lecturers and tutors. Our programmes in agribusiness combine our world-leading expertise in both business and agricultural-related areas.

Our proud record dates back to 1927 when we offered New Zealand’s first degrees in agriculture and horticulture.

Massey is world-ranked and New Zealand’s No 1 university in agriculture according to the QS (Quacquarelli Symonds) rankings. We are also ranked in the top 100 universities worldwide for agriculture by the ShanghaiRanking's Global Ranking of Academic Subjects.

We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration programmes by ShanghaiRanking and in the top 250 by QS.

Research-led teaching

Our staff are active researchers. Therefore Massey's AgriCommerce programme integrates the most recent developments and thinking into your learning.

Our programmes in agribusiness combine our expertise in both business and agricultural-related areas. Massey graduates and staff are helping to define the future of our nation’s agriculture and food businesses.

Practical experience while you study

Your learning will focus on real-world case studies and will include field trips to provide the experiential learning from talking to and observing farmers. This complements what is covered in the classroom.

During your degree you will gain a huge amount of practical experience. This experience will include at least 26 weeks of paid employment undertaken in agriculture and related sectors. That will give you an advantage with potential employers.

A growing, innovative industry

New Zealand’s economy is dominated by agriculture and food - it generates tens of billions in export earnings a year and international demand is predicted to continue to grow. Join the large group of Massey students that have secured jobs before they graduate. They have gone on to become leaders in the industry.

Relevant international knowledge

Massey’s AgriCommerce programme aligns itself with agribusiness industries throughout the world - ensuring our graduates have the skills and industry knowledge employers want today and in the future.

Massey graduates and staff are helping to define the future of our nation’s agriculture and food businesses.


There are a number of scholarships available for those planning to study AgriCommerce.

A good fit if you:

  • Would like to have a career associated with agriculture or horticulture
  • Are interested in the business/commercial side of farming
  • Would like to gain a broad range of knowledge and skills in agribusiness
Hannah Wallace
Bachelor of AgriCommerce, Farm Business Management
Agri-manager, Ravensdown

“My three years at Massey were great! I gained knowledge across a wide range of subjects and farming systems and I got to work with real farmers and their businesses…”

I chose to study AgriCommerce at Massey as my two older sisters had both studied agriculture and really enjoyed it. It also fitted with my passion for agriculture and business subjects and I knew there were a lot of graduate jobs available at the end of the degree across a range of businesses.

I made so many good friends at Massey both in the industry and outside of agriculture. My studies gave me a base level of understanding of different farming types and systems and introduced me to different crops, chemical and weeds. A lot of things I learnt in the classroom I can apply to my job on a daily basis.

I currently work as an Agri-manager at Ravensdown in South Canterbury. In this role, I have a book of clients who I visit regularly and undergo soil and herbage testing and discuss fertiliser requirements for their farming businesses. I also do some agronomy for clients, recommending seed and chemical for things such as fodder beet, brassicas, grass and lucerne. I find it really rewarding building strong relationships with my clients, working with so many different farmers, seeing their different ways of doing things, and seeing them succeed when they try new things.

In 2017, I’m taking part in the Kellogg Rural Leadership programme and at some stage I’m hoping to get into leadership roles within the primary sector.


You will gain a grounding in agricultural/horticultural production combined with a blend of analytical and problem-solving tools, international business skills and entrepreneurial thinking. From running large farm-based agribusinesses right through to international food trade, you will gain the skills and sound business knowledge to help progress the future of New Zealand’s primary production sector.

Work anywhere in the world

The Bachelor of AgriCommerce (Farm Management) will prepare you for agribusiness careers anywhere in the world.

Potential careers after studying the farm management major in the Bachelor of AgriCommerce are in:

  • Management of agricultural and horticultural businesses
  • Farm consultancy
  • Farm extension
  • Rural banking and insurance
  • Regional/national government
  • Farm input suppliers
  • Processors and exporters

You can use the critical skills you gain through this programme to become a supplier of milk products to the world through Fonterra, grow kiwifruit for Zespri to market, or produce superfine wool. You could also be a farm or horticultural consultant or an extension agent with Beef+LambNZ or DairyNZ helping farmers to better understand the different knowledge necessary in agribusiness.

Your understanding of farmers and farming systems is also invaluable to firms selling products and services to farmers and those purchasing product from farmers so you could be working as a rural banker, a procurement agent or for a regional council.

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