- Where you can study
-
Auckland campusDistance and online
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International students
International students are not New Zealand citizens or residents.
- Open to international students on campus in New Zealand, or studying on-line outside New Zealand
Specialise in Digital Business and Innovation for your Bachelor of Business at Massey
As organisations continue to embrace digital transformation, employers increasingly seek graduates who can bridge business and technology to drive innovation and organisational change.
Digital technologies and data are continually reshaping how organisations operate, compete and create value. Organisations need professionals who can evaluate and apply new technologies, interpret data and translate digital opportunities into effective business solutions.
You will develop the skills to:
- analyse digital business needs
- connect business requirements with digital solutions
- support ethical and data-informed decision-making
- lead digital transformation across diverse industries.
You'll explore AI, data analytics, social media, cybersecurity and digital platforms; examining how these technologies are transforming organisations and creating new business opportunities.
The Bachelor of Business (Digital Business and Innovation) combines business, technology and data to prepare you to lead digital transformation. Computer Science and Information Technology focus on developing software and computing technologies. The Digital Business and Innovation major applies digital technologies to solve business problems, improve organisational performance and create organisational value.
Our lecturers are actively engaged in internationally recognised research in digital business, business analysis, data analytics, AI, digital innovation and information systems. Their research and industry engagement ensure you learn from the latest developments shaping organisations worldwide.
The Digital Business and Innovation major will equip you with the leadership, communication and critical-thinking skills that make you a sought-after employee.
Further study
You may wish to consider the Master of Management or Master of Analytics and then a PhD upon completion of this qualification.
A Bachelor of Business in Digital Business and Innovation is a good fit if you:
- enjoy solving business problems using digital technologies and data
- are interested in digital innovation, business analysis, data analytics and emerging technologies
- want to bridge business and technology to create organisational value
- aspire to lead digital transformation across industries.
Planning information
Planning information
If you study full-time, you will usually complete 120 credits per year (four 15-credit courses in each of Semesters 1 and 2).
If you study part-time, you should consider how many hours per week you can allocate to your studies. We recommend that part-time students enrol in 30 credits (two 15-credit courses each semester).
Degree structure
The Bachelor of Business (Digital Business and Innovation) consists of:
- Compulsory (Core) courses (135 credits)
- Digital Business and Innovation major courses (120 credits)
- Elective courses (105 credits)
You may use your elective courses to complete a recognised minor, or broaden your study.
Important planning notes
- A full-time study load is typically 60 credits per semester.
- Complete prerequisite courses early to support progression into the higher-level Digital Business and Innovation courses.
- Some advanced courses may only be offered once per year, so plan ahead.
- If you intend to complete a minor or an internship, you should plan your course sequencing carefully to ensure prerequisite requirements are met on time.
- Some courses may also be available during Summer School.
You must also ensure that your overall degree includes:
- no more than 180 credits at 100 level (including all compulsory and major 100-level course requirements), and
- at least 75 credits at 300 level.
Majors and minors
Completing at least one major is compulsory. A major requires 120 credits, including at least 60 credits at 300 level.
If you wish to complete an internship, it will normally be in addition to your major requirements.
Completing a minor is optional and allows you to broaden your knowledge and capabilities in another subject area. A minor must be in a different subject from your major and can be from another undergraduate degree (subject to the regulations of that qualification).
Typical pattern for the Bachelor of Business majoring in Digital Business and Innovation
Core courses These courses are a compulsory part of your qualification.
Major courses Choose from a selection of courses appropriate for your specialisation.
Elective courses Follow your interests. Your qualification may have selection guidelines for elective courses.
| Year One |
|---|
| 115112 Accounting for Business Decisions |
| 115113 Economic Fundamentals of Global Business |
| 115114 Finance for Business and Life |
| 115115 People, Work and Organisations |
| 115116 Marketing: Creating Value |
| 115117 Business in the Digital Age |
| Core option* |
| Elective |
| Year Two |
|---|
| 115212 Responsible Leadership in Business |
| 157216 Management, Analysis and Decision Making |
| 157240 Social Media Networks for Business |
| 157241 Technology Innovations for Organisations |
| 157252 Project Management (subject choice) |
| 158235 Networks, Security and Privacy (subject choice) |
| Elective |
| Elective |
| Year Three |
|---|
| 115340 Sustainable Business Operations |
| 152336 Leadership Practice |
| 154311 Digital Business Analysis |
| 157340 Digital Business Governance |
| 157394 Digital Innovation Project |
| 115389 Business Internship (subject choice) |
| Elective |
| Elective |
Notes
- All courses are worth 15 credits unless otherwise stated.
- *Core option. Choose one:
- 115109 Introduction to Business Analytics
- 115211 Business Law
- 115230 Pakihi Māori
- 125230 Business Finance.
- Choose 105 credits from Major courses and 15 credits from Subject courses. Courses labelled 'subject choice' are supporting courses that complement the Digital Business and Innovation major.
Official regulations
To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.
You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.
Returning students
For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.
In some cases the qualification or specialisation you enrolled in may be no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.
Please contact us through the Get advice button on this page if you have any questions.
Courses you can enrol in
Courses you can enrol in
Core courses for the Bachelor of Business
As well as the specialisation courses listed below, this qualification has core courses that you will need to complete.
Bachelor of Business core courses
Digital Business and Innovation courses
Compulsory courses
Course code: 152336 Leadership Practice 15 credits
A critical analysis of the theory and practice of leadership relevant to public and private organisations and the development of ethical leadership and citizenship in a variety of socio-cultural contexts.
View full course detailsCourse code: 157216 Management, Analytics and Decision Making 15 credits
Introduction to techniques and issues involved in using data to support organisational decision making.
View full course detailsCourse code: 157240 Social Media Networks for Business 15 credits
Students will be introduced to using social media for business success and will examine current issues in the rapidly developing area of social media using a socio-technical approach.
View full course detailsCourse code: 157241 Technology Innovations for Organisations 15 credits
A comprehensive study of major technology innovations and organisational contexts within which digital innovations are developed and used from user, manager, organisational and societal perspectives.
View full course detailsCourse code: 157311 Digital Business Analysis 15 credits
Students will discover how to mediate the relationship between business managers and IT solution providers and gain skills such as identifying and gathering requirements, managing stakeholders, modelling processes, and evaluating solutions.
View full course detailsCourse code: 157350 Digital Business Governance 15 credits
Designing and managing technology-based solutions for realising organisational strategy.
View full course detailsCourse code: 157394 Digital Innovation Project 15 credits
Agile project management and design thinking as methodologies for implementing technology projects and programmes.
View full course detailsSubject courses
Course code: 115389 Business Internship 15 credits
This course provides an individual practical experience in business in which students deliver a set project in a business, linking theory to practice.
View full course detailsCourse code: 152252 Project Management 15 credits
An introduction to the theory and methods employed in project management.
View full course detailsCourse code: 158235 Networks, Security and Privacy 15 credits
A study of the basic principles of digital communications, Internet technologies, communications software, local area network design, client-server system design, middleware and available wide-area network services from the viewpoint of a software engineer/designer developing networked information systems.
View full course detailsEntry requirements
Entry requirements
Admission to Massey
All students must meet university entrance requirements to be admitted to the University.
Specific requirements
There are no specific entry requirements for this qualification, outside of university admission regulations.
However, competence in English is essential. If you are not confident in this subject we recommend that you undertake additional study prior to enrolling.
English language requirements
To study this qualification you must meet Massey University's English language standards.
English language skills
If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.
Can't meet the entry requirements?
If you need to do a course before you start your qualification, there may be options for you in Summer School.
Fees and scholarships
Fees and scholarships
2026 tuition fees
- Domestic students: $7,415
- International students: $38,080
Tuition fees are estimates only. The exact fees charged will depend on which courses you select at the time of enrolment. The estimates are for full-time study (120 credits). Fees are in New Zealand dollars and include Goods and Services Tax (GST).
The estimates do not include the Student Services Fee. This fee is $1,164 for on-campus students and $948 for distance students for full-time study (120 credits). For more information about this fee and other fees you may need to pay, see non-tuition fees.
There may also be charges for things such as study resources, software, trips and contact workshops.
Course fees
You can view fees for the courses that make up your qualification on the course details pages.
Student loans (StudyLink) and Fees Free scheme
You may be eligible for a student loan to help towards paying your fees.
The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme, including how much could be covered and your eligibility on the Inland Revenue website.
Careers and job opportunities
Careers and job opportunities
Organisations across all industries are investing in digital transformation, creating strong demand for graduates who can bridge the gap between business and technology.
Digital Business and Innovation specialisation graduates work at the intersection of business and technology, helping organisations analyse business needs, implement digital solutions, improve decision- making and lead digital transformation.
You may work across private, public and not-for-profit organisations, collaborating with business leaders, technology specialists, data professionals, consultants and other stakeholders to design, implement and evaluate digital business solutions.
Career pathways include:
- Business Analyst
- Digital Business Analyst
- Business Intelligence Analyst
- Data Analyst
- Product Owner
- Digital Project Manager
- Technology Consultant.
International students
International students
New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.
Massey University has small class sizes, and our lecturers and staff are friendly and approachable.
As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.
Accreditations and rankings
Association to Advance Collegiate Schools of Business (AACSB)
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
QS Ranking - Business Management Studies
Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 400 universities for business and management.
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