School of Communication, Journalism and Marketing
Te Pou Aro Kōrero
Study
We offer a combination of practical skills and academic rigour in various fields of study that will make you highly employable, adaptable, and ready to sustain a strong career. We have programmes in analytics, business, communication, journalism, management, marketing, marketing communication, public relations and retail management.
Research
School of Communication, Journalism and Marketing staff have an impressive combination of skills. Nearly all are doctorally qualified and publish in high-quality international journals. Our researchers are working at a world-leading level in their areas of expertise.
Internship and work placements
Communication Internship
The Communication Internship is available to high-achieving Bachelor of Communication students in their third year. The internship gives our students great real-world experience. Internships consist of 100-120 hours working on projects or a collection of communication-related activities that will support the work of the host organisation.
Master of Analytics - work placement
The Master of Analytics aims to give students experience solving real-world business problems. As part of their study, students complete a four month work placement (Nov – Feb). This allows businesses the opportunity to hire a postgraduate student trained in the rigorous analysis of big data, to help with either completing a specific analytics project, or extending the organisation's analytics capability.
Retail and Business Management Internship
Completing an internship is compulsory for Bachelor of Retail and Business Management students. They are also available to selected students interested in retail and the broader service sector. As part of the internships, students are expected to critically reflect on their internship experiences and their host organisation’s product offerings and the markets they serve, as well as producing operational and strategic analyses in the form of consultancy reports.
Meet our graduates
I loved that Massey was serious enough to do the job well, but relaxed enough to enjoy the process. What I’ve enjoyed the most are the guest lectures. We’ve had experts from most areas of retail speak to us.
Maddie McClean
Bachelor of Retail and Business Management
The more you learn, the more fun it is, because you become more confident.
Matt Twort
Bachelor of Communication (Journalism Studies)
Every day I use the basic PR skills and tactics I learnt at Massey, like writing press releases and media liaison. Now I’m an account manager I have more of a hand in the overall client planning and strategy, which my PR management paper prepared me for.
Lauren Crimp
Bachelor of Communication (Public Relations)
My degree has given me the opportunity to change my life for the better and opened doors to a career that I love in public relations…
Christine Kirkwood
Master of Communication
What convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could complete in twelve months. We were equipped with relevant skills that are highly sought-after in today’s job market.
Hayley Clinning
Master of Analytics (Business)
What made me pick Massey was the variety. I didn’t want a degree that would limit my options and I can confidently say, I am happy with my decision. I’ve graduated with a range of skills including article writing, filming and editing skills, creative writing, marketing knowledge, and writing communication plans for companies.
Leilani Baker
Bachelor of Communication (Journalism)
My greatest experience was the business full year internship I completed over my 3rd year through Marketing at Parkland Products. Completing the hours there was an invaluable experience as I gained great feedback and developed skills learnt throughout my degree from my mentor. I actually ended up beginning part-time there as a Marketing Coordinator when my internship ended!
Jasmine Henshall
Bachelor of Communication (Marketing Communication), minor in Media Studies
Communication is basically how this world turns. This degree allows you to understand how much more there is to communication than you ever imagined. Come into it with an open mind and you’ll find yourself understanding more about yourself and the world around you.
Indyah Taye
Bachelor of Communication (Communication Management)
Massey offered the most interesting and flexible Communication degree I could find. I would not have had the chance to intern in India or work where I am now without my excellent study experience at Massey.
Nick Davies
Bachelor of Communication (Marketing and Public Relations)
I chose Massey’s programme, the only Master of Journalism in New Zealand, because it offered significant hands-on experience, was well-respected in the industry and gave me a chance to live in the lovely city of Wellington.
Audrey Seaman
Master of Journalism
The range of courses that I did opened my mind to a range of career choices and paved my way for pursuing a career in communications. Day to day, I use much of what I learnt at uni, and am continuing to learn even more in my current role.
Rebecca Ashcroft
Bachelor of Communication (Communication Management)
My year-long internship at The Business Group for the internship in business paper was the absolute highlight of my university experience. It was key to understanding work after university and it set me in the right direction to start my career.
Bridget O'Brien
Bachelor of Communication (Communication Management)
Location
Auckland campus
Massey University’s Auckland campus is in Albany on the North Shore of Auckland. The School of Communication, Journalism and Marketing is based in the Quadrangle Building B.
Manawatū campus
Massey University’s Manawatū campus is in Palmerston North.
Wellington campus
Massey University’s Wellington campus is in the suburb of Mt Cook. The Massey Business School offices and teaching spaces are predominantly in Building 5.
Accreditation
Massey’s Bachelor of Communication is the only degree outside the Americas and the Middle East to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
Massey Business School is rated in the top 5% of global business colleges by AACSB International.
Massey is ranked in the world’s top 150 universities for communication and media studies, by the Quacquarelli Symonds (QS) ranking.
Massey University's communication programme is ranked #1 in New Zealand, and in the top 200 universities in the world, by ShanghaiRanking.
Ngā Mātāpono: Our Key Values
Arotake/Evaluative capacity
Kōrero: Free Exchange
Enhancing our evaluative capacity (the ability to engage in comparative and evaluative scrutiny of information) supports us in solving contemporary problems.
Rangahau/research proficiency
Kōrero: Free Exchange
Developing our research capability (the ability to conduct primary or secondary research and derive professionally relevant findings) strengthens our contributions to debates and underpins knowledge development in our professions.
Whakaatu/informed presentation
Ngaiotanga: Professionalism
Ensuring that our presentation and production of images and information are theoretically informed and maintains our reputation as professionals engaging in best practice.
Hangarau /Technical fluency
Ngaiotanga: Professionalism
Enhancing our technical fluency (the ability to adapt to, navigate and analyse particular technological and digital platforms and tools) ensures that materials we produce and the ways we communicate are relevant and up-to-date for our professions.
Tuhituhi/Effective writing
Matatini: Diversity
Writing effectively in appropriate formats for our chosen professional career track enhances our credibility and professionalism in the eyes of our audiences and helps us meet mutual goals.
Tatau/Numeracy
Matatini: Diversity
Developing a high level of numeracy (the ability to use and interpret numerical and statistical information) enables us to test the validity of our research and to report numerical information fairly and accurately.
Staff and careers
Head of the School of Communication, Journalism and Marketing
PROFESSOR STEPHEN CROUCHER
Stephen was listed in the top 1% of all communication scholars globally from 2012-2016. An award-winning and widely published scholar, his research expertise is in immigrant cultural adaptation, religion and communication, statistics, and conflict.
Massey Business School
The School of Communication, Journalism and Marketing is one of five interconnected schools within the Massey Business School.
School history
Massey University’s journalism programme celebrated 50 years in 2016, while our communication and marketing programmes date from the 1970s. Ever since we have provided national leadership in education and research in their respective fields.
The communication programme at Massey University dates from 1979 with the launch of New Zealand’s first university-level communication course in organisational communication.
Current student and staff resources
Links and information for current Massey students and staff with the School of Communication, Journalism and Marketing.
Facilities and equipment
Audio studio
Wellington
This is a small audio booth with a two studio microphone set up useful for interviews, in studio or via phone line or for podcasting. Self drive or technician supported.
Communication lab
Manawatū, Wellington
Mid-size tutorial classroom with three breakout rooms for video recording or live streaming for presentations and seminars. Each breakout room has a iMac video editing workstation that is linked into a media server for project work.
Mobile filming equipment
Manawatū, Wellington
All audio, video and lighting equipment students need to conduct on-site filming.
Video Studio
Manawatū, Wellington
Useful for students or staff to make short video pieces and presentations or interviews, this is a small video studio that includes a two camera HD camera set up with teleprompter. Useable for stand up presentations or two person interviews. It has a green wall for mid-shot green screening and controllable lighting rig.
