We offer a combination of practical skills and academic rigour in various fields of study that will make you highly employable, adaptable, and ready to sustain a strong career. We have programmes in analytics, business, communication, journalism, management, marketing, marketing communication, public relations and retail management.
School of Communication, Journalism and Marketing staff have an impressive combination of skills. Nearly all are doctorally qualified and publish in high-quality international journals. Our researchers are working at a world-leading level in their areas of expertise.
The Communication Internship is available to high-achieving Bachelor of Communication students in their third year. The internship gives our students great real-world experience. Internships consist of 100-120 hours working on projects or a collection of communication-related activities that will support the work of the host organisation.
The Master of Analytics aims to give students experience solving real-world business problems. As part of their study, students complete a four month work placement (Nov – Feb). This allows businesses the opportunity to hire a postgraduate student trained in the rigorous analysis of big data, to help with either completing a specific analytics project, or extending the organisation's analytics capability.
Completing an internship is compulsory for Bachelor of Retail and Business Management students. They are also available to selected students interested in retail and the broader service sector. As part of the internships, students are expected to critically reflect on their internship experiences and their host organisation’s product offerings and the markets they serve, as well as producing operational and strategic analyses in the form of consultancy reports.
I enjoyed that Massey’s programme had a practical element as well as theory based assignments. I really liked studying at Massey Wellington because the classroom sizes weren't large. You were able to get to know everyone and get one-on-one time with the tutors who were really approachable.
Leileiga Taito
Bachelor of Communication with Honours (Public Relations), minor in Expressive Arts
What convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could complete in twelve months. We were equipped with relevant skills that are highly sought-after in today’s job market.
Hayley Clinning - Data Analyst, Perceptive
Master of Analytics (Business)
What I loved about this pathway was that it offered an interesting mix of business and communication papers, allowing me to navigate the evolving news media industry while gaining essential business and management skills.
Norman Zafra
Master of Journalism
In the second year of the master's programme, I was able to conduct a project that involved a large amount of independent research with support available when needed. The research project gave me some very useful project management skills.
Martin Mahler - Business Lecturer – NZ College of Business
Master of Management (Marketing)
The range of courses that I did opened my mind to a range of career choices and paved my way for pursuing a career in communications. Day to day, I use much of what I learnt at uni, and am continuing to learn even more in my current role.
Rebecca Ashcroft - Client Executive, SenateSHJ
Bachelor of Communication (Communication Management)
All my marketing courses have been extremely relevant to my digital marketing job. I have enjoyed my time at Massey immensely as all the lecturers are extremely helpful and caring.
Cheyenne Welham - Digital Marketer, Glengarry Wines
Bachelor of Business (Marketing)
It quickly got me up to speed with the skills I needed to become a journalist.
Lachlan Forsyth - Reporter and host TV3
Postgraduate Diploma in Journalism
Massey has great connections with the ‘real’ world of business, and the programme really taught me to think for myself.
Paul Brock - Chief Executive of Kiwibank
Bachelor of Business (Marketing)
The 300-level marketing and communication papers focus on practical, real-world examples, such as how to write a media release and develop strategic marketing plans. These are tasks I do regularly in my current role. My study also gave me the skills to hit the ground running straight away with my first job.
Shivarn Stewart - Marketing and Communications Advisor, Blacksheepdesign
Bachelor of Business (Marketing and Communication)
I liked the idea of doing the Master of Journalism as I could do a topic I’m passionate about. It gave me the chance to research and develop that topic in a meaningful way.
Jess Roden
Master of Journalism
I chose Massey’s programme, the only Master of Journalism in New Zealand, because it offered significant hands-on experience, was well-respected in the industry and gave me a chance to live in the lovely city of Wellington.
Audrey Seaman
Master of Journalism
The more you learn, the more fun it is, because you become more confident.
Matt Twort
Bachelor of Communication (Journalism Studies)
Massey University’s Auckland campus is in Albany on the North Shore of Auckland. The School of Communication, Journalism and Marketing is based in the Quadrangle Building B.
Massey University’s Manawatū campus is in Palmerston North.
Massey University’s Wellington campus is in the suburb of Mt Cook. The Massey Business School offices and teaching spaces are predominantly in Building 5.
Massey Business School is internationally accredited by AACSB International (Association to Advance Collegiate Schools of Business) as being in the top 5% of global business colleges. AACSB Accreditation is known, worldwide, as the longest standing, most recognised form of specialised/professional accreditation that an institution and its business programs can earn.
Massey’s communication programmes are the only New Zealand communication programmes outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This acknowledges Massey's "good connections with industry, its commitment to constant improvement, its strong leadership and large research output".
Massey University is ranked in the top 200 universities in the world in the subject area of communication by the Shanghai Ranking's Global Ranking of Academic Subjects. The ranking is determined by a series of indicators such as the number of papers authored by an institution in an academic subject, international collaboration on papers, and the number of staff winning awards in an academic subject.
Enhancing our evaluative capacity (the ability to engage in comparative and evaluative scrutiny of information) supports us in solving contemporary problems.
Developing our research capability (the ability to conduct primary or secondary research and derive professionally relevant findings) strengthens our contributions to debates and underpins knowledge development in our professions.
Ensuring that our presentation and production of images and information are theoretically informed and maintains our reputation as professionals engaging in best practice.
Enhancing our technical fluency (the ability to adapt to, navigate and analyse particular technological and digital platforms and tools) ensures that materials we produce and the ways we communicate are relevant and up-to-date for our professions.
Writing effectively in appropriate formats for our chosen professional career track enhances our credibility and professionalism in the eyes of our audiences and helps us meet mutual goals.
Developing a high level of numeracy (the ability to use and interpret numerical and statistical information) enables us to test the validity of our research and to report numerical information fairly and accurately.
Stephen was listed in the top 1% of all communication scholars globally from 2012-2016. An award-winning and widely published scholar, his research expertise is in immigrant cultural adaptation, religion and communication, statistics, and conflict.
The School of Communication, Journalism and Marketing is one of five interconnected schools within the Massey Business School.
Massey University’s journalism programme celebrated 50 years in 2016, while our communication and marketing programmes date from the 1970s. Ever since we have provided national leadership in education and research in their respective fields.
The communication programme at Massey University dates from 1979 with the launch of New Zealand’s first university-level communication course in organisational communication.
Links and information for current Massey students and staff with the School of Communication, Journalism and Marketing.
This is a small audio booth with a two studio microphone set up useful for interviews, in studio or via phone line or for podcasting. Self drive or technician supported.
Mid-size tutorial classroom with three breakout rooms for video recording or live streaming for presentations and seminars. Each breakout room has a iMac video editing workstation that is linked into a media server for project work.
All audio, video and lighting equipment students need to conduct on-site filming.
Useful for students or staff to make short video pieces and presentations or interviews, this is a small video studio that includes a two camera HD camera set up with teleprompter. Useable for stand up presentations or two person interviews. It has a green wall for mid-shot green screening and controllable lighting rig.
