Marketing research

Research expertise

Big data analytics to improve business strategy

Big data analytics can be used to gain insights into customers, prospective customers and other relevant individuals or institutions. We work to help companies improve business strategy and the tactical implementation of these strategies.



Research expertise in private label brands, indigenous branding and brand tracking.


Chinese networking and marketing, immigration and migration

Expertise on immigration and migration including expertise in immigrant employment, management of businesses offshore and specific aspects of Chinese marketing and networking.


Consumer behaviour and retailing

Massey has broad expertise in research around consumer behaviour and in all aspects of retail behaviour.


Mass communication using Māori elements

We have research expertise in mass communication (advertising, public relations, news media, social media etc.) involving Māori characters, cultural signs and symbols. We undertake critical analysis and examination of this communication and also undertake reception analysis, which reviews Māori perspectives on that communication.



Find programmes with a research element, including the PhD.

Research degrees

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Research projects

Dean's Chair

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