Massey Business School staff

Dr Andrew Chrystall staff profile picture

Contact details +6492136317

Dr Andrew Chrystall BSocSc, BTheo, MA, PhD

Senior Lecturer in Communication

Massey Business School - Deputy PVC's Office

Andrew likes surfing

Dr Andrew Chrystall’s research unfolds from the aesthetic-historical and interdisciplinary approach of Marshall McLuhan, the Toronto School of Communication, and Media Ecology. His research portfolio demonstrates sustained attention to the effects of media and the interrelations between culture and technology. In addition to his primary discipline(s)—Media and Communication Studies—Dr. Chrystall has a background in Public Relations, Sociology and Theology. He also had a vital and exciting career in a variety of “cultural” industries prior to becoming an academic. Dr Chrystall also likes surfing, playing judo and is an underwhelming jazz guitarist. 

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Professional

Contact details

  • Ph: +64-9-4140800 ext. 43317
    Location: 3.28B, Quad B
    Campus: Albany

Qualifications

  • Bachelor of Social Sciences - University of Waikato (1995)
  • Bachelor of Theology - University of Auckland (2003)
  • Master of Arts - Bond University (1996)
  • Doctor of Philosophy - Massey University (2008)

Research Expertise

Research Interests

Communication theory

Media Studies

Technology and culture

Senses

Satire

Dialogue

Treaty of Waitangi

Foresight and forecasting

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Communication and Media Studies not elsewhere classified (200199): Communication Technology and Digital Media Studies (200102): Cultural Studies (200200):
Film, Television and Digital Media (190200):
Languages, Communication And Culture (200000): Organisational, Interpersonal and Intercultural Communication (200105): Screen and Media Culture (200212):
Studies In Creative Arts And Writing (190000)

Keywords

Media effects

New media

Research Outputs

Journal

Chrystall, AB. (2021). Making Sense of Indigenous ⬄ Colonial Encounters: New Zealand’s Treaty of Waitangi in a Digital Age. Laws. 10(2)
[Journal article]Authored by: Chrystall, A.
Chrystall, A. (2020). Understanding Advertising: McLuhan’s Masterclass in the Economics of Attention (aka the Problems of Communicating with an Audience Who Don't Give a F**k). Quaderni di Semantica: rivista internazionale di semantica teorica e applicata. Nuova serie VI, 303-326 Retrieved from https://www.ediorso.it/06-2020-nuova-serie.html
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2020). A second way to read McLuhan’s footnotes to innis. Canadian Journal of Communication. 45(2), 327-345
[Journal article]Authored by: Chrystall, A.
Bathurst, R., & Chrystall, A. (2019). Attending Night School: Leadership lessons at the Jack Reacher Academy. Journal of Management and Organization. 25(3), 430-444 Retrieved from https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/attending-night-school-leadership-lessons-at-the-jack-reacher-academy/D3D597E0A9ABB57A640762E49215D319
[Journal article]Authored by: Bathurst, R., Chrystall, A.
Chrystall, AB. (2017). Media ecologist and politician: An interview with Phil Rose. Explorations in Media Ecology. 16(1), 73-85
[Journal article]Authored by: Chrystall, A.
Chrystall, AB., & Sayers, JG. (2017). King Konsumer: Menippean satire, spectatorship, sacrifice and consumption. Continuum. 31(2), 266-276
[Journal article]Authored by: Chrystall, A., Sayers, J.
Chrystall, AB. (2015). Inglourious basterds: Satirizing the spectator and revealing the 'Nazi' within. New Cinemas: Journal of Contemporary Film. 13(2), 153-168 Retrieved from https://www.intellectbooks.co.uk/journals/view-Article,id=23969/
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2015). The politicisation of ethics review in New Zealand. New Zealand Sociology. 30(4), 241-243
[Book Review]Authored by: Chrystall, A.
Chrystall, AB. (2015). We need more imposters. Explorations in Media Ecology. 14(3+4), 221-236
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2014). The later McLuhan’s dialogue with the church. Explorations in Media Ecology. 13(2), 123-138
[Journal article]Authored by: Chrystall, A.
Chrystall, AB., & Cleland, P. (2014). Hindsight on foresight: Remembering the New Zealand Foresight Project. Technological Forecasting and Social Change. 86, 304-312
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2013). Review of the book “Anna May Wong’s luck shoes: 1939 Australia through the eyes of an art deco diva,” by Derham Groves. Australasian Journal of Popular Culture. 2(3), 487-502 Retrieved from http://www.intellectbooks.co.uk/
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2012). Revisiting project 69: Making a space for literacy in a post-literate world. International Journal of McLuhan Studies. 2, 85-99
[Journal article]Authored by: Chrystall, A.
Chrystall, AB. (2012). Project 69: Retrieving the 'spirit' of McLuhan's pedagogic enterprise. International Journal of McLuhan Studies. 2, 85-99 Retrieved from http://www.mcluhanstudies.com/index.php?option=com_content&view=article&id=491:new-issue&catid=78:latest-events&Itemid=472
[Journal article]Authored by: Chrystall, A.
Chrystall, AB., & Cleland, P. (2013). Hindsight on foresight: Remembering the New Zealand Foresight Project. Technological Forecasting and Social Change.
[Journal article]Authored by: Chrystall, A.
Chrystall, A. (2012). E-nose for news? Archaeology of a mode of perception. The Senses and Society. 7(1), 22-38 Retrieved from http://www.ingentaconnect.com/content/bloomsbury/tsas/2012/00000007/00000001/art00002?token=004e1634bc49fd275c277b425774675648772524453a6e5f592f653b672c57582a72752d70b919
[Journal article]Authored by: Chrystall, A.
Chrystall, A. (2011). A little epic: McLuhan’s use of epyllion. Enculturation. 12, 1-11 Retrieved from http://enculturation.gmu.edu/12
[Journal article]Authored by: Chrystall, A.
Chrystall, A. (2011). After the global village. Canadian Journal of Media Studies. 9(1), 1-32 Retrieved from http://cjms.fims.uwo.ca/issues/09-01/index.html
[Journal article]Authored by: Chrystall, A.

Thesis

Chrystall, AB. (2008). The new American vortex: Explorations of McLuhan. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Chrystall, A.

Conference

Chrystall, AB. (2016). Playing in tune: A media ecological approach to tuning and temperament. , Interfaces of play and game: Engaging media ecosystems. The 17th annual convention of the media ecology association
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2015, September). Unfinished McLuhan: Failures, unfinished projects and the art of Kintsugi. Presented at iSchool Colloquia Series. Toronto, Canada.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2015, October). Towards making sense of C21st tactile technologies. Presented at The Centre for Sensory Studies Series. Montreal, Canada.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2015). McLuhan: Serious Artist, Con-man & Christian. , McLuhan’s Faith and Works Conference
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2015). Game of Drones® & the Sensor Society. , Digital Cultures and Critical Internet Studies Symposium
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2015). Understanding advertising: A view from Mars. , 16th Annual Convention of the Media Ecology Association
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2014). King konsumer: Menippean cinema, spectatorship, and sacrifice. , 15th Annual Convention of the Media Ecology Association
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2014, July). King Kong films and Menippean Cinema. Presented at The Fifteenth Annual Convention of the Media Ecology Association - Confronting Technopoly: Creativity & the Creative Industries in Global Perspective. Toronto, Canada.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2013). Oral culture, literacy and the Treaty of Waitangi. , 4th Annual Convention of the Media Ecology Association
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2013, June). McLuhanesque Marginalia as a catalyst for pattern recognition and analogical thinking.. Presented at The 14th Annual Convention of the Media Ecology Association. Grand Valley State University, Michigan.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2013). McLuhanesque Marginalia as a catalyst for pattern recognition and analogical thinking.. , The 14th Annual Convention of the Media Ecology Association
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, A.(2012, June 27). Inglourious Basterds vs. Hugo and The Artist: Self-Reflexive Smack-Down. In Third Annual POPCAANZ Conference Programme(pp. unpaginated). , Third Annual Popular Culture Association of Australia and New Zealand [POPCAANZ] Conference
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, A.(2011, June 29). Why it's cool to know nothing!. (pp. 34 - 34). , The Popular Culture Association of Australia and New Zealand 2nd Annual International Conference: Popular Culture Organisation of Australia and New Zealand
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2011). Everyone in their medium: Voice and sensibility in treaty discourse. (pp. 86 - 86). , Australia New Zealand Communication Association Annual Conference: Communication on the edge: Shifting boundaries and identities Hamilton, New Zealand: Waikato Management School
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB.Neither angels nor robots: McLuhan's pedagogical bridges. . San Francisco, CA, United States
[Conference Paper]Authored by: Chrystall, A.
Chrystall, AB.(2010). Deleting common sense. , Journalism Media And Democracy Conference, Media, Democracy & the Public Sphere
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB. (2010). The nature of the medium: McLuhan's notes on William Burroughs. , Changing the Climate: Utopia, Dystopia and Catastophe: The Fourth Australian Conference on Utopia, Dystopia and Science Fiction
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, AB.(2010). Becoming the enemy of society. , A Scholarly Affair: 2010 Annual Conference of the Cultural Studies Association of Australasia
[Conference Abstract]Authored by: Chrystall, A.
Chrystall, A. (2010, November). Neither angels nor robots: McLuhan's pedagogical bridges. Presented at "Building Bridges": National Communication Association 96th Annual Convention. San Francisco, CA, United States.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, A. (2010, December). Becoming the enemy of society. Presented at A Scholary Affair: 2010 Annual Conference of the Cultural Studies Association of Australisia. Byron Bay, NSW, Australia.
[Conference Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2010, August). The nature of the medium: McLuhan's notes on William Burroughs. Presented at Changing the Climate: Utopia, Dystopia and Catastrophe. Monash University, VIC, Melbourne.
[Conference Oral Presentation]Authored by: Chrystall, A.

Other

Chrystall, AB., Heywood, B., & Tie, W. (2012, March). The paradox of One: A scholarly dialogue.
[Oral Presentation]Authored by: Chrystall, A., Tie, W.
Bathurst, R., & Chrystall, AB. (2011, October). A dialogue on knowledge, text & teaching. In Massey University.
[Oral Presentation]Authored by: Bathurst, R., Chrystall, A.
Chrystall, AB. (2011, June). Figure/ground, metaphor & making sense.
[Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2010, May). Tarantino & the art of craving swastikas into foreheads.
[Oral Presentation]Authored by: Chrystall, A.
Chrystall, AB. (2010, September). Deleting common sense. In Journalism Media And Democracy Conference, Media, Democracy & the Public Sphere. Presented at AUT, Auckland, New Zealand.
[Oral Presentation]Authored by: Chrystall, A.

Teaching and Supervision

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 0 1

Completed Doctoral Supervision

Co-supervisor of:

  • 2019 - Sandra Barnett - Doctor of Philosophy
    Identity construction by Aotearoa/New Zealand entrepreneurial professionals on LinkedIn: A tensional approach