Andrew Kangwa Chilufya

Citation

Thesis Title
Optimising Community Development through Corporate Social Responsibility: An Examination of the Tourism Industry in Livingstone, Zambia

Read article at Massey Research Online:

Community development through Corporate Social Responsibility (CSR) is a highly contested topic among academics and development practitioners. Mr Chilufya investigated the significance of power relations in determining the effectiveness of CSR as a vehicle for community development in Mukuni, Zambia. Findings showed that unequal power relations in community structures, arising from dominant corporate power, traditional power and cultural influences, and weak government policy frameworks, has constrained agency when it comes to participation, and distribution of opportunity and outcomes in poor communities. However, findings revealed no problems connected with unequal power relations in community structures that had integrated external stakeholders (including government) in their practices and processes. Mr Chilufya's thesis forms the basis of a framework to show that carefully designed multi-stakeholder initiatives could offer solutions to the problem of unequal power relations and bring about equity in CSR undertaken by corporations in poor communities of developing countries.

Supervisors
Professor Regina Scheyvens
Professor Gabriel Eweje