Journal
Maydell, E. (2025). Decolonizing the Queer Project of Aotearoa New Zealand: Weaving Takatāpui Identity into Queer Spaces.
International Journal of Communication. 19, 1129-1147 Retrieved from https://ijoc.org/index.php/ijoc/article/view/23834/4936
[Journal article]Authored by: Maydell, E.Read article at Massey Research Online:
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Gonzales-Montero, R., & Maydell, E. (2025). Managers’ attitudes towards giving negative feedback in Aotearoa New Zealand.
New Zealand Journal of Employment Relations. 49, 1-15 Retrieved from https://ojs.aut.ac.nz/nzjer/forthcoming/view/index
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Yotes, TS., Maydell, E., & Croucher, SM. (2025). The Co-Cultural Communicative Practices of the Xinyimin in Indonesia.
Communication Studies.
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Wolff, S., & Maydell, E. (2024). ‘Who am I now?’ the lived experiences and identity construction of individuals following bariatric surgery.
Communication Research and Practice. Latest Articles, 1-13 Retrieved from https://www.tandfonline.com/doi/full/10.1080/22041451.2024.2401270
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Yotes, T., Croucher, SM., & Maydell, E. (2024). Prejudice toward the Xinyimin in Indonesia: testing the integrated threat model.
Communication Research Reports. 41(4), 243-252
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Kaulback, M., & Maydell, E. (2024). Impact of Media and Culture on Constructions of Homomasculinity Among Gay and Queer Men in Aotearoa New Zealand.
International Journal of Communication. 18, 2087-2106
[Journal article]Authored by: Maydell, E.Read article at Massey Research Online:
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Kaulback, M., & Maydell, E. (2023). Post-gay identities: narrative analysis of homomasculinity among gay and queer men in Aotearoa New Zealand.
Communication Research and Practice. 9(2), 216-234
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Maydell, E., Tuffin, K., & Brittain, E. (2022). The effect of media populism on racist discourse in New Zealand.
Critical Discourse Studies. 19(3), 309-325
[Journal article]Authored by: Brittain, E., Maydell, E.Read Online:
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Nguyen, T., Croucher, SM., Diers-Lawson, A., & Maydell, E. (2021). Who’s to blame for the spread of COVID-19 in New Zealand? Applying attribution theory to understand public stigma.
Communication Research and Practice. 7(4), 379-396
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Maydell, E. (2020). The Visual Representation of Indigenous Cultural Identities in Australian and New Zealand Tourism Campaigns.
Visual Communication Quarterly. 27(4), 183-195
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Maydell, E. (2020). "And in Israel we became Russians straight away": Narrative analysis of Russian-Jewish identity in the case study of double migration.
Narrative Inquiry. 30(2), 404-426
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Sligo, F., & Maydell, E. (2022). International student interns: how valued by host enterprises?.
Journal of Vocational Education and Training. 74(2), 270-288
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Zafra, N., & Maydell, E. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster.
Asia Pacific Public Relations Journal. 19, 41-65 Retrieved from https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2019/109-339-1-PB.pdf
[Journal article]Authored by: Maydell, E.Read Abstract:
Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand.
Media Culture and Society. 40(5), 707-724
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Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist.
Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Brittain, E., Maydell, E.Read Online:
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Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say.
Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
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Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand.
Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research.
Journal of Research Practice. 6(1)
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Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand.
Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.Read article at Massey Research Online:
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Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand.
Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.Read Abstract:
Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand.
AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
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Conference
Maydell, E., & Love, I.
“You don’t need to wear a bikini to be a surfer”: Silver female surfers’ resistance to sexist and ageist media constructions. . University of the Sunshine Coast, Sippy Downs, Queensland, Australia
[Conference Paper]Authored by: Maydell, E.Maydell, E., & Love, I.(2025).
Breaking Age and Gender Barriers: Female Surfers’ Stories of Empowerment and Environmental Conscience. Paper presented at the meeting of Gender and Communication Section-Abstracts of papers presented at the 2025 conference of the International Association for Media and Communication Research. NTU, Singapore
[Conference Paper]Authored by: Maydell, E.Maydell, E., & Love, I.(2025).
Cultural narratives from female communities of care: female silver surfers on becoming ocean ambassadors. Paper presented at the meeting of Gender and Communication Section-Abstracts of papers presented at the 2025 conference of the International Association for Media and Communication Research. NTU, Singapore
[Conference Paper]Authored by: Maydell, E.Read Abstract:
Maydell, E. (2024). Decolonising the gendered history of Aotearoa New Zealand: Weaving Takatāpui identity into queer spaces. In
IAMCR 2024: Conference Programme(pp. 70 - 71). , International Association for Media and Communication Research (IAMCR) Conference 2024: Whiria Te Tāngata: Weaving Together People: Communicate projects of decolonising, engaging, and listening Christchurch, New Zealand: International Association for Media and Communication Research
[Conference Abstract]Authored by: Maydell, E.Read Abstract:
Jackson, R. (2024). Weaving a Rainbow: Decolonizing methodologies in establishing a Rainbow artmaking group. In
IAMCR 2024: Conference Programme(pp. 75 - 75). , International Association for Media and Communication Research (IAMCR) Conference 2024: Whiria Te Tāngata: Weaving Together People: Communicate projects of decolonising, engaging, and listening Christchurch, New Zealand: International Association for Media and Communication Research
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Maydell, E. (2024). ‘Fear of Losing Out’ – The Fears of Looming Crises and Discontent as the Fuel for Propaganda and Power Games. In
Programme: 74th International Communication Association (ICA) 2024 Post-Conference: P3: Power, Propaganda, Polarisation(pp. 32 - 33). , 74th International Communication Association (ICA) 2024 Post-Conference: P3: Power, Propaganda, Polarisation Brisbane, Australia: International Communication Association
[Conference Abstract]Authored by: Maydell, E.Read Abstract:
Maydell, E.
Queer humanism for social and environmental justice in public relations and promotional communication.. . Griffith University, Gold Coast, Australia
[Conference Paper]Authored by: Maydell, E.Maydell, E.(2024).
Visual affordances of gaming and social media platforms for identity construction of trans and non-binary users. Paper presented at the meeting of Programme: 74th International Communication Association (ICA) 2024 Pre-Conference: Visual affordances and social justice: Theory and methods. Queensland University of Technology, Brisbane, Australia
[Conference Paper]Authored by: Maydell, E.Wolff, S., & Maydell, E.(2024).
‘Who am I now?’ the lived experiences and identity construction of individuals following bariatric surgery. Paper presented at the meeting of Communication Research and Practice
[Conference Paper]Authored by: Maydell, E.Read Abstract:
Maydell, E.
Communication Challenges Faced by Trans and Non-Binary People in Aotearoa New Zealand Healthcare. . Hybrid: Te Herenga Waka | Victoria University of Wellington, Wellington, New Zealand and via Zoom
[Conference Paper]Authored by: Maydell, E.Maydell, E.
Effective Communication with Media in Times of Crises: The Case of the Air Crash Investigation. . Waikiki, Hawaii, United States of America
[Conference Paper]Authored by: Maydell, E.Maydell, E.
Preliminary analysis of media constructions of trans and non-binary identities in Aotearoa New Zealand. . Wollongong, Australia
[Conference Paper]Authored by: Maydell, E.Maydell, E., & Kaulback, M.
Post-Gay Identities: Narrative Analysis of Homomasculinity among Gay and Queer Men in Aotearoa New Zealand. . Seattle, Washington, United States of America
[Conference Paper]Authored by: Maydell, E.Kaulback, M., & Maydell, E.
Narrative analysis of homomasculine identity of gay and queer men in New Zealand. . Online
[Conference Paper]Authored by: Maydell, E.Maydell, E., & Kaulback, M.
Beyond ‘a hierarchy of pecs and penises’: how gay and queer men contest, resist, negotiate, and perform masculinity. . University of Melbourne, Melbourne, Australia
[Conference Paper]Authored by: Maydell, E.Maydell, E. (2020, May). The Visual Representation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at
The 70th ICA Pre-Conference “Visual Communication and Marginality”. Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2020, May). Designing the Assessment Structure to Enhance Authenticity and Teamwork among International Students in New Zealand. Presented at
70th ICA Pre-Conference “Opportunities, Tensions, and Challenges of Global Higher Education”. Bond University, Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.Read Abstract:
Maydell, E. (2019, December). The (Mis)Representation and Appropriation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at
Cultural Studies Association of Australasia Conference 2019: “Cultural Transformations”. Brisbane, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2019, July). Making Use of Indigenous Culture in National Tourism Campaigns. Presented at
WCA ABC 2019 Conference “Global North – Global South”. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2019, May). New Zealand Media Coverage of Female Politicians during the 2017 Election Campaign. Presented at
The 69th ICA Post-Conference “Politics, Gender and Communication: Theoretical Insights and Empirical Evidence”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2019).
The Use of Indigenous Imagery in National Tourism Campaigns. Poster session presented at the meeting of 69th Annual International Communication Association Conference (ICA 2019): Communication beyond Boundaries. Washington, D.C., United States of America
[Conference Poster]Authored by: Maydell, E.Maydell, E., Tuffin, K., & Brittain, E. (2019, May). Developing Theory on Media Populism. Presented at
The 69th ICA Pre-Conference “Crafting Theory. Methods of Theory Building in Communication”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E., Tuffin, K., & Brittain, E. (2018, July). “We All Bleed the Same Colour”: Discursive Strategies Utilised in Debates on Racism in New Zealand Media. Presented at
The 2018 ANZCA Conference “Multiple Realities”. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2018, May). The Interplay of Voice and Voices in the Case Study on Russian-Jewish Identity. Presented at
the 68th ICA Pre-Conference “Voice and Voices: Exploring Tensions between Plurivocity and Univocity”. Prague, Czech Republic.
[Conference Oral Presentation]Authored by: Maydell, E.Read Abstract:
Maydell, E., Tuffin, K., & Brittain, E. (2018, May). “After all this is a democracy… and the people have spoken”: Populist Discourses in New Zealand Media Debates on Racism. Presented at
the 68th ICA Pre-Conference “Global Perspectives on Populism and the Media”. Budapest, Hungary.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E., Tuffin, K., & Brittain, E. (2017, December). “Wisdom of the crowd” or “the tyranny of the majority”: Constructing democracy and debating racism in Taranaki Daily News. Presented at
Cultures of Capitalism – Cultural Studies Association of Australasia Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at
4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.Maydell, E. (2008). Portrayal of Russian immigrants in New Zealand media. In
Australian Journal of Psychology Vol. 60 (pp. 36 - 36). , The 37th Annual Meeting of Australasian Social Psychologists: Wiley
[Conference Abstract]Authored by: Maydell, E.Maydell, E. (2006). Construction of identity by Russian-speaking immigrants in New Zealand. In
Australian Journal of Psychology Vol. 58 (pp. 163 - 163). , The Joint Conference of the Australian Psychological Society and the New Zealand Psychological Society: Wiley
[Conference Abstract]Authored by: Maydell, E. 