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Doctor of Philosophy, (Banking)
Study Completed: 2020
Massey Business School
Customer behaviours and online banking in New Zealand
Although banks want to identify customer needs through meaningful interactions, understanding customer behaviour is often complex in the digital marketplace. Ms Azeem examined the effects of six demographics (age, gender, household income, education, employment and marital status) on New Zealanders’ use of online banking and the predictive utility of demographic characteristics. Her research offers better understanding of customers’ adoption and use of online banking technologies and emphasizes the importance of a customer-centric banking culture in New Zealand and other regions.
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Last updated on Monday 04 April 2022