Dr Elena Garnevska staff profile picture

Contact details +6469517794

Dr Elena Garnevska PhD

Senior Lecturer in Agribusiness

School of Agriculture and Environment

Elena obtained her MSc degree from Bulgaria (University of National and World Economics, Sofia) and a PhD degree from Bournemouth University, United Kingdom. Prior to her arrival in New Zealand she was involved in a range of EU educational and research projects regarding designing masters courses and running market research in different European countries. Her research interests focus on agribusiness, Agricultural cooperatives, food marketing, farm and strategic management. Particular interests relate to New Zealand (NZ) and international agribusiness, agricultural cooperatives, food marketing and export strategies, environmental sustainability, agriculture in the EU; Central and Eastern Europe and China. She has been a reviewer for several agribusiness, farm management and rural policy journals and conferences. Postgraduate supervision includes five PhD students and three Masters students.

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Contact details

  • Ph: 84794
    Location: 292, AgHort Building
    Campus: Turitea


  • Doctor of Philosophy - Bournemouth University (2004)

Research Expertise

Research Interests

International Agribusiness

Agricultural Cooperatives

Agri-Food marketing

Environmental sustainability in agribusiness

Export management and trade of agri-food products

Agriculture in emerging countries (e.g. Central and Eastern Europe, China)


Resource Development and Management, Future Food Systems

Area of Expertise

Field of research codes
Agricultural And Veterinary Sciences (070000): Agriculture, Land and Farm Management (070100): Agriculture, Land and Farm Management not elsewhere classified (070199)


International Agribusiness

Agricultural Cooperatives

Agri-food Marketing and Value Chains

Strategic Management

Central and Eastern European (CEE) agriculture

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 6

Consultancy and Languages


  • English
    Last used: Currently
    Spoken ability: Excellent
    Written ability: Excellent
  • Bulgarian
    Last used: Native speaker
    Spoken ability: Excellent
    Written ability: Excellent
  • Russian
    Last used: a decade ago
    Spoken ability: Average
    Written ability: Average
  • German
    Last used: a decade ago
    Spoken ability: Needs work
    Written ability: Needs work

Teaching and Supervision

Courses Coordinated

  • 112.301 International Food and Agribusiness Strategies
  • 112.302 Food and Agribusiness Strategies
  • 112.702 International Agri-Food Marketing Strategies

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 2 2
Co-supervisor 2 4

Current Doctoral Supervision

Main Supervisor of:

  • Ratna Hidayati - Doctor of Philosophy
    Sustainable Agri-food Value Chain Transformation in Developing Countries
  • Alberthuge Prageeth Sanjaya Fernando - Doctor of Philosophy
    Vertical integration for rural cooperatives; Comparative analysis in the rice sector in Sri Lanka

Co-supervisor of:

  • Joseph Ajayi - Doctor of Philosophy
    The Governance and Performance of Cooperatives among Cassava-based Entrepreneurs in Nigeria

Completed Doctoral Supervision

Main Supervisor of:

  • 2020 - Meka Apparao - Doctor of Philosophy
    Examining Commitment and Heterogeneity within the Membership Base of Agricultural Co-operatives: An Empirical Study of a Large New Zealand Dairy Co-operative
  • 2017 - Bhawat Chiamjinnawat - Doctor of Philosophy
    Factors Affecting Strategic Marketing Decisions in Agriculture: A Study of Fruit Farmers in Thailand

Co-supervisor of:

  • 2019 - Helene Seidel-Sterzik - Doctor of Philosophy
    Bridging the Barriers to Effective Life Cycle Management Uptake: A Framework for Primary Industry Sectors
  • 2015 - Muhammad Imran Siddique - Doctor of Philosophy
    Factors Affecting Marketing Channel Choice Decisions in Citrus Supply Chain
  • 2015 - Muhammad Moazzam - Doctor of Philosophy
    Benchmarking Agri-food Supply Chains: A Case of Pakistan and New Zealand Milk Systems
  • 2013 - Pervaiz Akhtar - Doctor of Philosophy
    Determinants of Coordination Effectiveness of Selected International Agri-Food Supply Chain: A Structural Equation Modelling Approachs

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