
Contact details +6469516966
Dr Emma Dresler
Senior Lecturer
School of Communication, Journalism and MarketingThe three dominant themes in my research are consumer psychology, research methodology and health promotion. I combine several innovative methodologies and apply these approaches to studying the social influences on the behaviours of young consumers. I have applied them in the investigation of the issues surrounding consumer learning, health and food consumption patterns, especially in the school environment. In aggregate, my research projects seek to engage in theory development, assessment and recommendations to promote long-term behavioural change that may be inconsistent with people's core belief system.
Professional
Contact details
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Ph: 64 6 3569099 ext 83966
Location: 1.02, BSC
Campus: Turitea
Prizes and Awards
- In 2017, awarded a Massey University Research Fund for the research project on “Food Rescue: A New Zealand Example". - Massey University (2017)
- In 2014, awarded a Massey University Research Fund for the research project on “Carnivalesque alcohol consumption: Reflecting on young women’s control and negotiation of the safety elements" From: Massey University - Massey University (2014)
- In 2013 awarded the Massey University Research Fund for the project on "Alcohol Preloading: ‘Sober to Sober’ Journey" From: Massey University - Massey University (2013)
- In 2012, awarded a Massey University Research Fund for the research project on “Exploring young women’s binge drinking" From: Massey University - Massey University (2017)
Research Expertise
Research Interests
Consumer Behaviour
Thematics
Health and Well-being
Area of Expertise
Field of research codes
Commerce, Management, Tourism And Services (150000):
Education (130000):
Marketing (150500):
Marketing Research Methodology (150505)
Keywords
Consumer Behaviour
Research Projects
Summary of Research Projects
Position | Current | Completed |
---|---|---|
Project Leader | 1 | 6 |
Research Outputs
Journal
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E., Vaccarino, F.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.

[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.
[Journal article]Authored by: Dresler, E.

[Journal article]Authored by: Dresler, E., Vaccarino, F.
[Journal article]Authored by: Dresler, E.
Book
[Chapter]Authored by: Dresler, E.
Conference
[Conference Poster]Authored by: Dresler, E.
[Conference Abstract]Authored by: Dickson, A., Dresler, E.

[Conference Abstract]Authored by: Dickson, A., Dresler, E.
[Conference Paper]Authored by: Dresler, E.

[Conference Paper in Published Proceedings]Authored by: Dresler, E.

[Conference Poster]Authored by: Dresler, E.
[Conference Abstract]Authored by: Dresler, E.

[Conference Paper in Published Proceedings]Authored by: Dresler, E., Murphy, A.

[Conference Abstract]Authored by: Dresler, E.
[Conference Poster]Authored by: Dresler, E.
[Conference Poster]Authored by: Dresler, E.
[Conference Abstract]Authored by: Dresler, E.
[Conference Poster]Authored by: Dresler, E., Jin, Y.

Teaching and Supervision
Summary of Doctoral Supervision
Position | Current | Completed |
---|---|---|
Co-supervisor | 1 | 0 |
Current Doctoral Supervision
Co-supervisor of:
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Sachithra Somasiri
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Doctor of Philosophy
The interface of the perceived social risk and identity work of solo female travellers