Dr Emma Dresler staff profile picture

Contact details +6469516966

Dr Emma Dresler

Senior Lecturer

School of Communication, Journalism and Marketing

The three dominant themes in my research are consumer psychology, research methodology and health promotion. I combine several innovative methodologies and apply these approaches to studying the social influences on the behaviours of young consumers. I have applied them in the investigation of the issues surrounding consumer learning, health and food consumption patterns, especially in the school environment. In aggregate, my research projects seek to engage in theory development, assessment and recommendations to promote long-term behavioural change that may be inconsistent with people's core belief system.

 

Professional

Contact details

  • Ph: 64 6 3569099 ext 83966
    Location: 1.02, BSC
    Campus: Turitea

Prizes and Awards

  • In 2017, awarded a Massey University Research Fund for the research project on “Food Rescue: A New Zealand Example". - Massey University (2017)
  • In 2014, awarded a Massey University Research Fund for the research project on “Carnivalesque alcohol consumption: Reflecting on young women’s control and negotiation of the safety elements" From: Massey University - Massey University (2014)
  • In 2013 awarded the Massey University Research Fund for the project on "Alcohol Preloading: ‘Sober to Sober’ Journey" From: Massey University - Massey University (2013)
  • In 2012, awarded a Massey University Research Fund for the research project on “Exploring young women’s binge drinking" From: Massey University - Massey University (2017)

Research Expertise

Research Interests

Consumer Behaviour

 

 

Thematics

Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000):
Education (130000):
Marketing (150500): Marketing Research Methodology (150505)

Keywords

Consumer Behaviour

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 6

Research Outputs

Journal

Zamboanga, BL., George, AM., Van Hedger, K., Olthuis, JV., Pilatt, A., & Dresler, E. (2021). Participation in Drinking Games and Predrinking Among University Students in Argentina, Australia, Canada, and New Zealand. Alcohol and Alcoholism.
[Journal article]Authored by: Dresler, E.
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Dresler, E., & Fuchs, J. (2020). Constructing the moral geographies of educational dark tourism. Journal of Marketing Management.
[Journal article]Authored by: Dresler, E.
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Dresler, E., & Tutt, H. (2019). Food insecurity, customer to volunteer transition and self-concept repair: a free store example. Journal of Marketing Management. 35(17-18), 1584-1599
[Journal article]Authored by: Dresler, E.
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Dresler, E., & Perera, P. (2019). ‘Doing mindful colouring’: just a leisure activity or something more?. Leisure Studies. 38(6), 862-874
[Journal article]Authored by: Dresler, E.
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Dresler, E., & Anderson, M. (2019). Community level approach to youth alcohol related risk. Health Education. 119(1), 83-95
[Journal article]Authored by: Dresler, E.
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Vaccarino, F., Dresler, E., Zhou, G., & Yan, Y. (2018). Chinese international students’ perceptions of intercultural friendships with New Zealand domestic students.. New Zealand Journal of Asian Studies. 20(1), 1-17
[Journal article]Authored by: Dresler, E., Vaccarino, F.
Dresler, E., & Anderson, M. (2018). Friends drinking together: young adults’ evolving support practices. Health Education. 118(3), 212-226
[Journal article]Authored by: Dresler, E.
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1
Dresler, E., & Anderson, M. (2018). Drinking to the “edge”: gender differences in context-specific risks. Health Education. 118(1), 17-30
[Journal article]Authored by: Dresler, E.
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4
Dresler, E., & Anderson, M. (2017). Risk perception in young women’s collective alcohol consumption. Health Education. 117(4), 414-428
[Journal article]Authored by: Dresler, E.
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6
Dresler, EK., Whitehead, D., & Weaver, K. (2017). Exploring adolescent-parent interaction strategies for accessing alcohol at home. Health Education. 117(6), 566-580
[Journal article]Authored by: Dresler, E.
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Dresler, EK., Whitehead, D., & Mather, A. (2017). The experiences of New Zealand-based children in consuming fruits and vegetables. Health Education. 117(3), 297-309
[Journal article]Authored by: Dresler, E.
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Dresler, EK., & Kiroff, M. (2017). Consuming english: An eikaiwa experience of cultural ‘otherness’. New Zealand Journal of Asian Studies. 19(1), 37-52
[Journal article]Authored by: Dresler, E.
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Zhou, G., Vaccarino, FA., & Dresler, EK. (2014). The perception of friendship formation. A comparative study of tertiary students in New Zealand and China. The International Journal of Learner Diversity and Identities. ,. 20(4), 29-41 Retrieved from http://www.cgpublisher.com/
[Journal article]Authored by: Dresler, E., Vaccarino, F.
Dresler-Hawke, E., Whitehead, D., & Parker, L. (2012). Children's selection of fruit and vegetables in a 'dream versus healthy' lunch-box survey. Health Education Journal. 71(6), 736-745
[Journal article]Authored by: Dresler, E.
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Book

Dresler, EK., & Whitehead, D. (2016). A research project journey: From conception to completion. In Z. Schedeider, D. Whitehead, G. Lo-Biondo-Wood, & J. Haber (Eds.) Nursing and Midwifery Research Methods and Appraisal for Evidence-Based Practice. (pp. 382 - 392). : Elsevier
[Chapter]Authored by: Dresler, E.

Conference

Dresler, E. (2018). Mindfulness in Schools: A conceptual review on wellbeing. Poster session presented at the meeting of International Conference on Mindfulness
[Conference Poster]Authored by: Dresler, E.
Read article at Massey Research Online: MRO icon
Dresler, EK., & Dickson, A. (2017). Minding the unconscious: Mindfulness, social Dukkha and leadership. (pp. 8 - 8). , Doing Business with the Unconscious
[Conference Abstract]Authored by: Dickson, A., Dresler, E.
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Dickson, A., & Dresler, EK. (2017). (Re)Minding the Unconscious: Mindfulness and leadershiT.. , Doing business with the unconscious conference
[Conference Abstract]Authored by: Dickson, A., Dresler, E.
Dresler, EK., & Anderson, M.(2017). Community support practices in young people’s drinking spaces. Paper presented at the meeting of ANZMAC 2017 Proceedings. Melbourne, Australia
[Conference Paper]Authored by: Dresler, E.
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Dresler, EK., Anderson, M., & Konopka, R. (2015). The role of ‘drunk support’ in enabling the perpetuation of young women’s alcohol. ANZMAC Innovation and Growth Strategies in Marketing conference proceedings. (pp. 712 - 718). : ANZMAC Australian & Naw Zealand Marketing Academy
[Conference Paper in Published Proceedings]Authored by: Dresler, E.
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Dresler, EK., Parker, L., & Anderson, M. (2015). Reflecting on young women's carnivalesque ritual alcohol consumption. Poster session presented at the meeting of Association for Consumer Research. Hong Kong
[Conference Poster]Authored by: Dresler, E.
Dresler, EK. (2015). Controlled 'letting go': young women's alcohol preloading behaviour. In Asia-Pacific Advances in Consumer Research Vol. 11 (pp. 128 - 129). , Association for Consumer Research: Association for Consumer Research
[Conference Abstract]Authored by: Dresler, E.
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Weaver, K., Dresler-Hawke, EK., & Murphy, A. (2013). Soft drinking: RTD's and youth culture. ANZMAC 2013 Proceedings. : ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Dresler, E., Murphy, A.
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Dresler, EK., & Matter, A. (2013). Fruit and Vegetables consumption among primary children in New Zealand. , Joint Annual Scientific meeting of the Nutrition Society of New Zealand and the Nutrition Society of Australia
[Conference Abstract]Authored by: Dresler, E.
Dresler-Hawke, EK., Parker, L., Vera, S., & Konopka, R. (2013). RTDs as youth drinks. Poster session presented at the meeting of ANZMAC 2013 Engaging with the future. Auckland, New Zealand
[Conference Poster]Authored by: Dresler, E.
Dresler-Hawke, EK., Parker, L., Taua'i, L., & Konopka, R. (2013). Alcohol access and approval within the family unit in New Zealand. Poster session presented at the meeting of ANZMAC 2013. Auckland, New Zealand
[Conference Poster]Authored by: Dresler, E.
Dresler-Hawke, EK.(2013, May 22). Teenagers and their sugary drinks. , Massey University
[Conference Abstract]Authored by: Dresler, E.
Dresler-Hawke, E., Parker, L., Jin, Y., Vera, S., & Fitzpatrick, N. (2013). Consumption of sugar sweetened beverages among New Zealand secondary school students. Poster session presented at the meeting of National Nutrition and Physical Activity Conference: It starts with us Ma Matau e Timata. Rotorua, New Zealand
[Conference Poster]Authored by: Dresler, E., Jin, Y.
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Teaching and Supervision

Courses Coordinated

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Current Doctoral Supervision

Co-supervisor of:

  • Sachithra Somasiri - Doctor of Philosophy
    The interface of the perceived social risk and identity work of solo female travellers