School of Communication, Journalism and Marketing staff

Dr Terry Macpherson staff profile picture

Contact details +6469516980

Dr Terry Macpherson BBS(Hons), PhD

Senior Lecturer

Massey Business School - Deputy PVC's Office

Professional

Contact details

  • Ph: 83980
    Location: 1.13, Business Studies Central
    Campus: Turitea

Qualifications

  • Bachelor of Business Studies (Honours) - Massey University (1997)
  • Doctor of Philosophy - Massey University (2007)

Research Expertise

Research Interests

Digital Marketing, Social Marketing; Food Marketing; Brand management.

Thematics

Resource Development and Management, Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502): Marketing not elsewhere classified (150599)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs

Journal

Charbonneau, JM., Garland, R., & Macpherson, TA. (2008). Measuring sport sponsorship effectiveness: Links to existing behaviour. Innovative Marketing. 4(1), 46-51
[Journal article]Authored by: Macpherson, T.
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Healey, BJ., Macpherson, TA., & Kruijten, B. (2005). An empricial evaluation of three web survey design principles. Marketing Bulletin Online. 16(2) Retrieved from http://marketing-bulletin.massey.ac.nz/v16/mb_v16_n2_healey.pdf
[Journal article]Authored by: Macpherson, T.
Read Abstract: abstract icon

Thesis

Macpherson, T. (2007). The search for a robust measure of road safety advertising effectiveness: A thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Macpherson, T.
Read Abstract: abstract icon

Report

Charbonneau, JM., Macpherson, TA., Brennan, MC., & Hercus, A. (2007). Volunteer motivation survey: Canterbury Rugby Football Union.
[Commissioned Report]Authored by: Macpherson, T.

Conference

Brennan, M., Holdershaw, J., & Macpherson, T. (2010). The effect of a chocolate incentive on sample composition and item non-response in a mail survey. In DP. Ballantine, & DJ. Finsterwalder (Eds.) Australian and New Zealand Marketing Academy Conference - Doing more with less. (pp. 1 - 9).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Macpherson, T.
Read Abstract: abstract icon
Milne, J., Brown, M., Charbonneau, JM., & Macpherson, TA. (2010). What's the difference between campus and distance students' use of a learning management system?. In Higher Education Research and Development Society of Australasia (HERDSA), Reshaping Higher Education: 33rd Annual International Conference 2010(pp. 80 - 80). : Deakin University, VIC, Australia
[Conference Abstract]Authored by: Macpherson, T.
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Milne, J., Brown, M., Charbonneau, JM., & Macpherson, TA. (2010). Love it or hate it? What undergraduate business students say about blended learning. In Distance Education Association of New Zealand (DEANZ) Conference 2010: Quality Connections - Boundless Possibilities: Through Open, Flexible and Distance Learning(pp. 45 - 45). : Distance Education Association of New Zealand (DEANZ)
[Conference Abstract]Authored by: Macpherson, T.
Read Abstract: abstract icon
Garland, R., Charbonneau, JM., & Macpherson, TA. (2007). Measuring sport sponsorship effectiveness: Links to existing behaviour. In Proceedings of the 1st Biannual International Conference: Strategic Developments in Services Marketing(pp. 77). : University of the Aegean
[Conference Abstract]Authored by: Macpherson, T.
Garland, R., Charbonneau, JM., & Macpherson, TA. (2007). Measuring sport sponsorship effectiveness: Links to existing behaviour. Proceedings of the 1st Biannual International Conference on Strategic Developments in Services Marketing. (pp. unpaged - 7).
[Conference Paper in Published Proceedings]Authored by: Macpherson, T.

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Macpherson, TA., Healey, BJ., & Kruijten, B. (2004). An empirical evaluation of three web survey design principles. In J. Wiley, & PT. Eds (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities. (pp. unpaged). Victoria University of Wellington, Wellington, NZ
[Conference Paper in Published Proceedings]Authored by: Macpherson, T.
Macpherson, TA., Healey, BJ., & Kruijten, B. (2004, November). An empirical evaluation of three web survey design principles. Presented at Australian and New Zealand Marketing Academy Conference 2004. Victoria University of Wellington, Wellington, NZ.
[Conference Oral Presentation]Authored by: Macpherson, T.
Hoek, JA., Healey, BJ., Brennan, MC., Kearns, Z., Gendall, PJ., & Macpherson, TA. (2000). Survey mode effects on voting estimates. In Public Opinion Quarterly: Proceedings of the 55th Annual Conference of the American Association for Public Opinion Research Vol. 64 (pp. 392 - 392). , 55th Annual Conference of the American Association for Public Opinion Research Chicago, IL: University of Chicago Press
[Conference Abstract]Authored by: Macpherson, T.
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Other

Macpherson, TA. (2013, May). Ingenium: A creative problem solving tool for students.. In Massey University.
[Oral Presentation]Authored by: Macpherson, T.
Macpherson, T. (2012, May). Larger classes and lecture capture. In School of Communication, Journalism and Marketing Seminar/Discussion Series, Massey University, Palmerston North, New Zealand.
[Oral Presentation]Authored by: Macpherson, T.
Read Abstract: abstract icon
Charbonneau, JM., & Macpherson, TA. (2009). Perceptions of sport officials: what the NZ public thinks.. Presented at Massey University, Palmerston North.
[Oral Presentation]Authored by: Macpherson, T.

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Last updated on Thursday 23 November 2023