School of Communication, Journalism and Marketing staff

Dr Elena Maydell staff profile picture

Contact details +6449793550

Dr Elena Maydell

Senior Lecturer in Public Relations

Doctoral Co-Supervisor
Massey Business School - Deputy PVC's Office

Ph.D. Victoria University of Wellington

Professional

Contact details

  • Ph: +64 4 979 3550
    Location: 5F43, Block 5
    Campus: Wellington

Qualifications

  • Doctor of Philosophy - Victoria University (2010)

Certifications and Registrations

  • Licence, Co-Supervisor, Massey University

Prizes and Awards

  • True Massey Business School "STAR" - Excellence in Student Support - Massey Business School (2018)
  • True Massey Business School "STAR" - Excellence in Distance Teaching - Massey Business School (2014)

Research Expertise

Research Interests

Identity Studies, Public Relations, Media Studies, Cross-cultural Communication, Minority Discourse, Immigration Studies, Discourse Theory, Research Methods

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Cultural Studies (200200): Languages, Communication And Culture (200000): Multicultural, Intercultural and Cross-cultural Studies (200209)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs

Journal

Kaulback, M., & Maydell, E. (2024). Impact of Media and Culture on Constructions of Homomasculinity Among Gay and Queer Men in Aotearoa New Zealand. International Journal of Communication. 18, 2087-2106
[Journal article]Authored by: Maydell, E.
Kaulback, M., & Maydell, E. (2023). Post-gay identities: narrative analysis of homomasculinity among gay and queer men in Aotearoa New Zealand. Communication Research and Practice. 9(2), 216-234
[Journal article]Authored by: Maydell, E.
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Maydell, E., Tuffin, K., & Brittain, E. (2022). The effect of media populism on racist discourse in New Zealand. Critical Discourse Studies. 19(3), 309-325
[Journal article]Authored by: Brittain, E., Maydell, E.
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1
1
Nguyen, T., Croucher, SM., Diers-Lawson, A., & Maydell, E. (2021). Who’s to blame for the spread of COVID-19 in New Zealand? Applying attribution theory to understand public stigma. Communication Research and Practice. 7(4), 379-396
[Journal article]Authored by: Croucher, S., Maydell, E.
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13
Maydell, E. (2020). The Visual Representation of Indigenous Cultural Identities in Australian and New Zealand Tourism Campaigns. Visual Communication Quarterly. 27(4), 183-195
[Journal article]Authored by: Maydell, E.
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Maydell, E. (2020). "And in Israel we became Russians straight away": Narrative analysis of Russian-Jewish identity in the case study of double migration. Narrative Inquiry. 30(2), 404-426
[Journal article]Authored by: Maydell, E.
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2
1
Sligo, F., & Maydell, E. (2022). International student interns: how valued by host enterprises?. Journal of Vocational Education and Training. 74(2), 270-288
[Journal article]Authored by: Maydell, E.
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Zafra, N., & Maydell, E. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster. Asia Pacific Public Relations Journal. 19, 41-65 Retrieved from https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2019/109-339-1-PB.pdf
[Journal article]Authored by: Maydell, E.
Read Abstract: abstract icon
Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand. Media, Culture and Society. 40(5), 707-724
[Journal article]Authored by: Maydell, E.
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19
13
Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist. Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Brittain, E., Maydell, E.
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2
1
Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say. Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Maydell, E.
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Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand. Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.
Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research. Journal of Research Practice. 6(1)
[Journal article]Authored by: Maydell, E.
Read Abstract: abstract icon
19
Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand. Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.
Read article at Massey Research Online: MRO icon
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Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand. Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.
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Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand. AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
[Journal article]Authored by: Maydell, E.

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Conference

Maydell, E.Communication Challenges Faced by Trans and Non-Binary People in Aotearoa New Zealand Healthcare. . Wellington, New Zealand
[Conference Paper]Authored by: Maydell, E.
Wolff, S., & Maydell, E.“Who am I now?” The lived experiences and identity construction of individuals following bariatric surgery. . Wellington, New Zealand
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Effective Communication with Media in Times of Crises: The Case of the Air Crash Investigation. . Waikiki, Hawaii, USA
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Preliminary analysis of media constructions of trans and non-binary identities in Aotearoa New Zealand. . Wollongong, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E., & Kaulback, M.Post-Gay Identities: Narrative Analysis of Homomasculinity among Gay and Queer Men in Aotearoa New Zealand. . Seattle, Washington, USA
[Conference Paper]Authored by: Maydell, E.

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Kaulback, M., & Maydell, E.Narrative analysis of homomasculine identity of gay and queer men in New Zealand. . Online
[Conference Paper]Authored by: Maydell, E.
Maydell, E., & Kaulback, M.Beyond ‘a hierarchy of pecs and penises’: How gay and queer men contest, resist, negotiate, and perform masculinity. . Melbourne, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E. (2020, May). The Visual Representation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at The 70th ICA Pre-Conference “Visual Communication and Marginality”. Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2020, May). Designing the Assessment Structure to Enhance Authenticity and Teamwork among International Students in New Zealand. Presented at 70th ICA Pre-Conference “Opportunities, Tensions, and Challenges of Global Higher Education”. Bond University, Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Read Abstract: abstract icon
Maydell, E. (2019, December). The (Mis)Representation and Appropriation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at Cultural Studies Association of Australasia Conference 2019: “Cultural Transformations”. Brisbane, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, July). Making Use of Indigenous Culture in National Tourism Campaigns. Presented at WCA ABC 2019 Conference “Global North – Global South”. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, May). New Zealand Media Coverage of Female Politicians during the 2017 Election Campaign. Presented at The 69th ICA Post-Conference “Politics, Gender and Communication: Theoretical Insights and Empirical Evidence”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019). The Use of Indigenous Imagery in National Tourism Campaigns. Poster session presented at the meeting of The 69th ICA Conference “Communication beyond Boundaries”. Washington, D.C., USA
[Conference Poster]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2019, May). Developing Theory on Media Populism. Presented at The 69th ICA Pre-Conference “Crafting Theory. Methods of Theory Building in Communication”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2018, July). “We All Bleed the Same Colour”: Discursive Strategies Utilised in Debates on Racism in New Zealand Media. Presented at The 2018 ANZCA Conference “Multiple Realities”. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2018, May). The Interplay of Voice and Voices in the Case Study on Russian-Jewish Identity. Presented at the 68th ICA Pre-Conference “Voice and Voices: Exploring Tensions between Plurivocity and Univocity”. Prague, Czech Republic.
[Conference Oral Presentation]Authored by: Maydell, E.
Read Abstract: abstract icon
Maydell, E., Tuffin, K., & Brittain, E. (2018, May). “After all this is a democracy… and the people have spoken”: Populist Discourses in New Zealand Media Debates on Racism. Presented at the 68th ICA Pre-Conference “Global Perspectives on Populism and the Media”. Budapest, Hungary.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2017, December). “Wisdom of the crowd” or “the tyranny of the majority”: Constructing democracy and debating racism in Taranaki Daily News. Presented at Cultures of Capitalism – Cultural Studies Association of Australasia Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at 4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2008). Portrayal of Russian immigrants in New Zealand media. In Australian Journal of Psychology Vol. 60 (pp. 36 - 36). , The 37th Annual Meeting of Australasian Social Psychologists: Wiley
[Conference Abstract]Authored by: Maydell, E.
Maydell, E. (2006). Construction of identity by Russian-speaking immigrants in New Zealand. In Australian Journal of Psychology Vol. 58 (pp. 163 - 163). , The Joint Conference of the Australian Psychological Society and the New Zealand Psychological Society: Wiley
[Conference Abstract]Authored by: Maydell, E.
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Consultancy and Languages

Languages

  • English
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent
  • Russian
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 3 0

Current Doctoral Supervision

Co-supervisor of:

  • Boming Li - Doctor of Philosophy
    A Contrastive Analysis of News Discourse in English and Chinese from the Perspective of Systemic Functional Linguistics and Its Cultural Interpretation
  • Duming Wang - Doctor of Philosophy
    Youth Digital Narratives in Mainland China - The Power Relations between young people’s online expression and state censorship
  • Tommy Yotes - Doctor of Philosophy
    Prejudice toward Chinese Indonesians and the Xinyimin in Indonesia: An integrated threat approach and co-cultural communicative investigation

Media and Links

Media

  • 16 Aug 2019 - Online
    Boeing 737 MAX crisis: Losing the narrative (P IV)
    Dr. Elena Maydell, a lecturer at Massey University, who has extensively studied aviation crisis communication, like the Malaysia Airlines MH370 case, notes how important and crucial crisis management

Other Links

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Last updated on Thursday 23 November 2023