Associate Professor Tim Parkin staff profile picture

Contact details +6449793370

Associate Professor Tim Parkin MDes

Associate Professor

School of Design

Tim is the Subject Director of Visual Communication where he has been responsible for leading a team in implementing the new undergraduate programme to NASAD accreditation standards. He is a Senior Lecturer in Brand Communication and Service Design.

Tim is a visual communicator whose research focuses on the trans-disciplinary field of experience design. His work investigates the use of design thinking and user centred processes to develop solutions for social innovation and civic engagement.

Tim mentors at Open Lab – a staff and student run enterprise design environment within Massey University. He is also an advisor with the Design & Democracy Project – a research unit focused on enhancing the role that design and design thinking has to play in 21st century citizenship.

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Professional

Qualifications

  • Master of Design - Massey University (2008)

Prizes and Awards

  • On the Fence (NRO1) won the Information Award at the Australia and New Zealand Internet Awards (ANZIA) in Melbourne for excellence online. The ANZIA awards are an annual event, held jointly by InternetNZ and auDA, celebrating the achievements of organisations, businesses and individuals who excel in delivering online content that is accessible, innovative, informative and secure. - Australia and New Zealand Internet Awards (2016)
  • Design+Democracy Project Certificate of Achievement Sanitarium New Zealand Innovator of the Year - KiwiBank New Zealander of the Year Awards (2019)
  • On the Fence 2017 Silver, Value of Design Award, Designers Institute of New Zealand, Best Awards - Designers Institute of New Zealand, Best Awards (2018)
  • On the Fence 2017 Gold, Pubic Good Award, Designers Institute of New Zealand, Best Awards - Designers Institute of New Zealand, Best Awards (2018)

Research Expertise

Research Interests

Tim's research focuses on the use of design thinking and user centred processes to develop solutions for social innovation and civic engagement.

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Built Environment And Design (120000): Design Innovation (120302): Design Management and Studio and Professional Practice (120303): Design Practice and Management (120300): Digital and Interaction Design (120304): Visual Communication Design (incl. Graphic Design) (120307)

Keywords

Design Thinking, Service Design, Experience Design, Social Enterprise, Brand Communication.

Research Projects

Summary of Research Projects

Position Current Completed
Team Member 0 1

Research Outputs

Journal

Kane, K., & Parkin, T. (2016). Improving political literacy by design: Voter advice applications for young New Zealanders. Set: Research Information for Teachers. 3, 45-50 Retrieved from http://www.nzcer.org.nz/journals
[Journal article]Authored by: Kane, K., Parkin, T.
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Creative Work

Parkin, T., Kane, K., & Turnidge, T. (2020). On the Fence 2020.
[Design]Authored by: Parkin, T., Turnidge, T.
Parkin, T. (2020). Cannabis Convo.
[Design]Authored by: Parkin, T.
Kane, K., Parkin, T., & Robinson, C. (2017, June 8). VoteLocal: voter advice application for local body elections. [Photographic Print, 841mm x 1189mm]. Good Design Australia Showcase Exhibition, Overseas Passenger Terminal, Sydney, Australia.
[Exhibition]Authored by: Kane, K., Parkin, T., Robinson, C.
Kane, K., Parkin, T., Robinson, C., Baxter, K., & Turnidge, T. (2017). On The Fence 2017.
[Design]Authored by: Kane, K., Parkin, T., Robinson, C., Turnidge, T.Contributed to by: Robinson, C.
Brown, A., Parkin, T., Tobin, A., & Le Bas, T. (2017). Our Data, Our Way: What New Zealand people expect from guidelines for data use and sharing. New Zealand: Data Futures Partnership
[Design]Authored by: Brown, A., Parkin, T.Contributed to by: Brown, A.

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Brown, A., & Parkin, T. (2017). Select All: a practical introduction to Inclusive Design for the New Zealand design community.. Wellington, New Zealand: Open Lab
[Design]Authored by: Brown, A., Parkin, T.Contributed to by: Parkin, T.
Read Abstract: abstract icon
Kane, K., Parkin, T., & Robinson, C. (2016). VoteLocal: voter advice application for local body elections.
[Design]Authored by: Kane, K., Parkin, T., Robinson, C.
Read article at Massey Research Online: MRO icon
Read Abstract: abstract icon
Le Bas, T., Kane, K., & Parkin, TJ. (2015). Flagpost; A place for us to reimagine our flag, together.
[Design]Authored by: Kane, K., Parkin, T.Contributed to by: Kane, K.
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Parkin, T., Whitty, J., McQuillan, H., Holdaway, S., Bailey, J., & Brown, A. (2015). Space Between online platform: sustainable fashion e-commerce strategies. Wellington, New Zealand: Space Between
[Design]Authored by: Bailey, J., Brown, A., Parkin, T.
Read article at Massey Research Online: MRO icon
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Parkin, TJ. (2015). On the Fence / Design & Democracy Project.
[Design]Contributed to by: Parkin, T.
Parkin, TJ. (2015). Space Between.
[Design]Contributed to by: Parkin, T.
Kane, KW., Robinson, C., Howie, M., & Parkin, T. (2014). Ask Away : Design & Democracy Project. Wellington
[Design]Authored by: Brown, A., Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Read Abstract: abstract icon
Kane, K., Parkin, T., & Robinson, C. (2014). On The Fence 2014: voter advice application. Wellington, New Zealand
[Design]Authored by: Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Read article at Massey Research Online: MRO icon
Read Abstract: abstract icon
Parkin, T., Kane, K., & Schleser, M. (2014, March 10). Wellington City Youth Council Video Project: 'Film Wellington - One-Minute Film Competition'. Wellington Central Library.
[Exhibition]Authored by: Kane, K., Parkin, T.
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Parkin, T., Stowers, K., Hawkhead, A., & Minogue, I. (2013). Scoop ice-cream instillation: the significance of design-led processes in guiding and commercialising science research.
[Design]Authored by: Parkin, T.
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Parkin, T., & Foon, L. (2012). Starfish New Materialism: strategic direction and rebranding for sustainable fashion label Starfish Fashion Ltd. Wellington, New Zealand: Starfish Fashion Ltd
[Design]Authored by: Parkin, T.
Parkin, T., & Foon, L. (2012). Common Thread: sustainable fashion communication strategies for Starfish Summer 2013 collection. Wellington, New Zealand: Starfish Fashion Ltd
[Design]Authored by: Parkin, T.

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Report

Parkin, T., Tobin, A., Reade, A., Mark, S., & Law, M. (2021). Digital Council for Aotearoa New Zealand. (2020). Towards trustworthy and trusted automated decision-making in Aotearoa.. New Zealand.
[Commissioned Report]Authored by: Mark, S., Parkin, T.Contributed to by: Brown, A.
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Brown, A., Mark, S., Millers, J., Parkin, T., Reade, A., & Tobin, A. (2019). Better later life: a pilot study of life experiences of New Zealand people aged 65+.
[Commissioned Report]Authored by: Brown, A., Mark, S., Parkin, T.Contributed to by: Parkin, T.
Brown, A., & Parkin, T. (2016). Designing for all: a national design challenge. Workshops summary and action plan produced in conjunction with Ministry of Business, Innovation and Employment. Open Lab.
[Commissioned Report]Authored by: Brown, A., Parkin, T.
Kane, K., & Parkin, T. (2015). Exploring a future Te Papa experience: a collaborative project between the Museum of New Zealand Te Papa Tongarewa and Massey University School of Design.
[Commissioned Report]Authored by: Kane, K., Parkin, T.Contributed to by: Parkin, T.
Kane, K., & Parkin, T. (2015). Analysis into millennials' relationship with tax and the hidden economy: a collaborative project between Inland Revenue and Massey University's Design + Democracy Project.
[Commissioned Report]Authored by: Kane, K., Parkin, T.Contributed to by: Parkin, T.
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Conference

Brown, A., Parkin, T., Tobin, A., & Reade, A.Net Hui 2020: Conference Workshop. . Virtual
[Conference Other]Authored by: Parkin, T.
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Lambie, E., Brown, A., Mark, S., Parkin, T., Tobin, A., & Campbell, E.Participatory design approaches to city-shaping and building resilience. : 12th International Urban Design Conference
[Conference Paper in Published Proceedings]Authored by: Brown, A., Mark, S.Contributed to by: Parkin, T.
Kane, K., Parkin, T., & Turnidge, T.The contribution of design to voter advice applications: examining youth-focused, design-led VAAs in Aotearoa New Zealand. . University of Wroclaw
[Conference Paper]Authored by: Kane, K., Parkin, T., Turnidge, T.Contributed to by: Parkin, T.
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Bailey, J., Kapica, N., Kane, K., & Parkin, T. (2016). Experience in Principle: Experience in Practice– Curriculum-informed service design and placemaking. , SEGD (Society for Experiential Graphic Design) Academic Summit 2016
[Conference Abstract]Authored by: Kane, K., Parkin, T.
Kane, K., & Parkin, T. (2017). The Design & Democracy Project: Facilitating 21st century citizenship in Aotearoa-New Zealand. In W. No, A. Brennan, & D. Schugurensky (Eds.) By the people: participatory democracy, civic engagement and citizenship education. (pp. 96 - 103). Phoenix, Arizona: By the people: Participatory democracy, civic engagement and citizenship education
[Conference Paper in Published Proceedings]Authored by: Kane, K., Parkin, T.

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Parkin, T., & Kane, K. (2017). Designing the future: Engaging millennials in active civic participation through user-centered design practices. In W. No, A. Brennan, & D. Schugurensky (Eds.) By the people: participatory democracy, civic engagement and citizenship education. (pp. 196 - 206). Phoenix, Arizona: By the people: Participatory democracy, civic engagement and citizenship education
[Conference Paper in Published Proceedings]Authored by: Kane, K., Parkin, T.
Read Abstract: abstract icon
Kane, K., & Parkin, T. (2015, December). The design & democracy project: Facilitating 21st century citizenship in Aotearoa-New Zealand. Presented at By the People: Participatory democracy, civic engagement and citizenship education. Tempe, Arizona, United States of America.
[Conference Oral Presentation]Authored by: Kane, K., Parkin, T.Contributed to by: Parkin, T.
Read Abstract: abstract icon
Parkin, T., & Kane, K. (2015, December). Designing the future: Engaging millennials in active civic participation through inclusive practices. Presented at By the People: Participatory democracy, civic engagement and citizenship education.. Tempe, Arizona, United States of America.
[Conference Oral Presentation]Authored by: Kane, K., Parkin, T.
Read Abstract: abstract icon
Kane, K., & Parkin, T. (2015). Creative innovation in a real world: Teaching experience, service and social design through cooperative work-integrated learning.. , New Zealand Association for Cooperative Education 2015 conference
[Conference Abstract]Authored by: Kane, K., Parkin, T.Contributed to by: Parkin, T.
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Kane, K., & Parkin, T. (2014, November). Designing the library of the future. Presented at National Digital Forum 2014 Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Kane, K., Parkin, T.
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Other

Brown, A., Tobin, A., Parkin, T., Reade, A., & Mark, S. (2021). Towards trustworthy and trusted automated decision-making in Aotearoa — a national engagement programme commissioned by the Digital Council for Aotearoa New Zealand. New Zealand Government
[Other]Authored by: Brown, A., Mark, S., Parkin, T.Contributed to by: Brown, A.
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Teaching and Supervision

Teaching Statement

Tim is the Subject Director of Visual Communication where he has been responsible for leading a team in implementing the new undergraduate programme to NASAD accreditation standards. He is a Senior Lecturer in Brand Communication and Service Design.

Courses Coordinated

  • 222.357 Design Studio IIIA (Visual Communication)
Contact Supervisor

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