Our Wellington and Manawatū campuses are open, Auckland remains closed at AL3. More information.
BackProgrammes and courses
- Programmes and courses
- Search for a programme
- Search for a course
- All programmes
- Student Information Books
- Short courses
- Semester and examination dates
- Why choose Massey?
- 2022 Programme guides
- Academic Advice
- Planning your study
156.744 Advanced Marketing Research and Analysis (30 credits)
The focus is on the rationale for marketing research, the steps involved in marketing research and the type of methodologies used in qualitative and quantitative marketing research. Interpretation of results as well as analysis of data in marketing research is included.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
There are no offerings currently available for this course
Page authorised by Director, Student Administration