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156.200 Marketing for Non-Marketers (15 credits)
An introduction to marketing management for students who do not intend to specialise in Marketing. The course is designed to develop an understanding of the marketing function and the application of marketing principles to the marketing of services, industrial and consumer goods, and not-for-profit organisations.
General Prerequisite: At least 45 credits from 100 level
- Restriction(s): 115.116 or 115.104 or 156.100
There are no offerings currently available for this course
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