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156.743 Advanced Marketing Planning and Strategy (30 credits)
The focus is how firms use their limited resources to position their products or services to create a sustainable competitive advantage. The main goal of a marketing strategy is to create customer satisfaction so the "how" of marketing strategy, which is the marketing plans and planning, is addressed.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
There are no offerings currently available for this course
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