Bachelor of Communication (Marketing Communication)

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Learn relevant skills that employers want

Marketing communication is a relatively new area of specialised expertise. But employers increasingly recognise that leveraging various channels for communicating and interacting with customers is essential to their success.

Find out more about the Bachelor of Communication parent structure

What is it like?

The Marketing Communication major in the Bachelor of Communication is the study of messages and related media used to communicate with customers. You will examine areas such as consumer behaviour, strategic marketing management and public relations.  You will also conduct a marketing consultancy project for a 'real-life' firm, allowing you to gain an in-depth understanding of how marketing strategy can be applied in different organisations.

Sought-after by employers

85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

International recognition

Massey’s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output". Massey Business School is ranked in the top 2% of business schools globally.  

Massey University’s business and management studies ranks in the top 250, and our communication and media studies ranks in the top 200 world-wide (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.

Varied career path

The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

We will teach you about powerful marketing communication tools like direct marketing, sales promotion, advertising, personal selling, publicity, and public relations, along with social marketing.

Learn from the best

You will learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey’s School of Communication, Journalism and Marketing one of Australasia’s leading marketing schools.

A good fit if you:

  • Are outgoing, flexible and like interacting with people
  • Have a creative streak
  • Are interested in business, specifically how marketing works
  • Are interested in learning and applying communication facets in marketing
Dan Walraven
Bachelor of Communication (Marketing Communication)
Graduated in 2012
Communications Advisor - Synlait

“I wouldn’t be where I am without my Bachelor of Communication from Massey University…”

My time at Massey University gave me a great platform to build a career in communications. I spent my first four years at an agency alongside some of Australasia’s best practitioners offering strategic communications support to clients in New Zealand’s public and private sectors. I'm now a trusted communications advisor at one of New Zealand's most innovative dairy companies. From media and investor relations to internal communications and advising our leadership team, no one day is the same.

To be the best you've got to learn from the best - that started for me during my Bachelor of Communication and I've made sure it has continued ever since.

Majoring in marketing communications gave me a lens to the business world from a communications perspective, something that was truly fascinating to study. I also got to produce Turbos TV for three seasons – an initiative that complemented my business study due to the strong brand we were working with.

I also took advantage of an opportunity to sit on the Bachelor of Communication Programme Committee as student rep for a year. I used Massey’s flexibility with study modes in a way that suited me and allowed me to get the practical experience that is vital for getting a job. In addition to spending a year at each of the Palmerston North and Wellington campuses, I also spent time studying at Exeter University in the UK as a Massey Exchange Student with a scholarship from Massey Business School.


Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths.

Marketing communication roles feature in numerous companies in government, the community, and the private sector.

You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead a marketing communication team.

Tertiary-level teaching also provides growing opportunities. You’ll be able to utilise the reputation of Massey’s Bachelor of Communication marketing major. Previous staff and graduates from Massey’s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand. 

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