Bachelor of AgriCommerce (Food Marketing and Retailing)

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Get ready for a successful career in food

Gain the skills for a successful career in the food distribution system of the 21st century.

Find out more about the Bachelor of AgriCommerce parent structure.

What is it like?

Best of both worlds

In the Bachelor of AgriCommerce (Food Retail and Marketing) you will learn about key economics, retailing, management, marketing, branding and communication principles, with a specific focus on the effectiveness of these in relation to food industries.

Real-world experience

Your learning will focus on real-world case studies and will include field trips to provide the experience sought by employers.

This three-year world-class programme will teach you about farm production systems, supply chain management, marketing, food economies and international agribusiness.

Research-led teaching

Our staff are active researchers. Therefore Massey's AgriCommerce programme integrates the most recent developments and thinking into your learning.

Our programmes in agribusiness combine our expertise in both business and agricultural-related areas.

Join a world-leading university

Massey is world-ranked and New Zealand’s No 1 university in agriculture according to the QS (Quacquarelli Symonds) rankings. We are also ranked in the top 100 universities worldwide for agriculture by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our proud record dates back to 1927 when we offered New Zealand’s first degrees in agriculture and horticulture. We offered the first food technology degree in New Zealand over forty years ago.

We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration programmes by ShanghaiRanking and in the top 250 by QS.

Practical experience while you study

During your degree you will gain a huge amount of practical experience. This experience will include at least 26 weeks of paid employment undertaken in agriculture and related sectors. That will give you an advantage with potential employers.

A growing, innovative industry

New Zealand’s economy is dominated by agriculture and food - it generates tens of billions in export earnings a year and international demand is predicted to continue to grow. Join the large group of Massey students that have secured jobs before they graduate. They have gone on to become leaders in the industry.

Relevant international knowledge

Massey’s AgriCommerce programme aligns itself with agribusiness industries throughout the world - ensuring our graduates have the skills and industry knowledge employers want today, and in the future.

Massey graduates and staff are helping to define the future of our nation’s agriculture and food businesses.

Earn more

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates showed that those who complete a qualification in a science, agriculture, technology, computer science, engineering or mathematics field of study have high relative earnings after they complete their study compared to the national median. Earnings can be substantially more than other graduates.

Scholarships

There are a number of scholarships available for those planning to study AgriCommerce.

 

A good fit if you:

  • Love promoting innovative products that meet consumer needs
  • Want to help deliver healthier food products, experiences and choices for consumers
  • Want to transform New Zealand agricultural products into award-winning branded food products, services and experiences

Careers

New Zealand’s agribusiness sector is flourishing, and there is strong demand for graduates, from running large farm-based businesses through to international trade. Massey's AgriCommerce programme brings in the most recent developments in both business and primary production, because we actively research in all our subjects. Therefore, you'll have the knowledge and foundation skills for several career paths.

Potential careers include working with affiliated wholesale groups, chain store organisations , food brokerage firms and related organisations, food manufacturing, food service distributors, grocery product wholesalers and independent grocery firms.

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