Bachelor of Sport Management – BSptMgt

Turn your passion for sport into something more. Gain the business, communication, and management skills that you will need to join the exciting world of sport management.

Type of qualification

Bachelor's degree

Level of study

Undergraduate study

An undergraduate qualification is usually the first one you study.

More about study levels

NZQF level 7

Our courses follow the New Zealand Qualification Framework (NZQF) levels.

Find out more about NZQF levels

Time to complete

3 years full-time (360 credits)
Up to 8 years part-time
Part-time available

Where you can study

Distance and online

International students

International students are not New Zealand citizens or residents.

Definition of New Zealand citizens and residents

Open to international students studying online from outside New Zealand

Study a Bachelor of Sport Management – BSptMgt

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry including:

  • facilitating participation in sport
  • controlling the production of sport-associated goods and services
  • overseeing sport venues and facilities
  • the strategic development of local, regional and national sport organisations
  • managing sporting events
  • sport sponsorship and marketing.

Gain a wide range of skills

You’ll develop both your theoretical knowledge and applied management skills. The wide range of courses on offer gives you an understanding of sport in its social, cultural and organisational contexts. You’ll also strengthen your communication, interpersonal and negotiation skills.

Our sport management qualification will give you a solid grounding in:

  • social, cultural and international foundations of sport
  • strategic sport management, leadership, operations, venue and event management and governance
  • ethics, diversity and inclusion
  • marketing, media and communication
  • finance, accounting and economics of sport
  • legislation and policies impacting sport
  • business aspects of sport.

Real world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. These experiences will help you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from passionate lecturers who have in-depth academic knowledge of sport management and extensive practical experience. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.


  • Between 2018 and 2021 the average number of students enrolled in the qualification was 121 (headcount). In the 2020 academic year, 72% of students in the first year of this qualification continued within the qualification and across the whole qualification 89% of courses were successfully completed.

Further study

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

A BSptMgt is a good fit if you:

  • are passionate about sport and would like to share that with others
  • have great organisational skills
  • would like to combine business management skills with your interest in sport.

Entry requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.  

English language requirements

To study this qualification you must meet Massey University's English language standards.

Prior learning, credit and exemptions

For information on prior learning, exemptions and transfer of credit or other questions:

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Recommended prior learning

English and mathematics are desirable school subjects.

Official regulations

To understand what you need to study and must complete to graduate read the official rules and regulations for this qualification.

You should read these together with all other relevant Statutes and Regulations of the University including the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the qualification or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these qualifications go to the Massey University Calendar.

Please contact us through the Get advice button on this page if you have any questions.

Structure of the Bachelor of Sport Management

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

Courses and specialisations

Key terms

Each qualification has its own specific set of courses. Some universities call these papers. You enrol in courses after you get accepted into Massey.
Course code
Each course is numbered using 6 digits. The fourth number shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.

Credit summary

360 credits

  • Compulsory core courses – 300 credits
  • Electives – 60 credits
  • 200 hours of approved field experience, practical work and associated reports

Ensure that overall, you have:

  • Not more than 150 credits at 100 level, including no more than 45 credits of 100-level electives
  • At least 15 credits of electives at 200 level or above
  • At least 90 credits at 300 level

You could replace electives with a recognised minor

Course planning key

Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
Courses that must be completed at the same time as another course are known as corequisite courses.
Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.

Core courses (Choose 300 credits from)

Choose 300 credits from
Course code: 114330 Equity and Diversity in the Workplace 15 credits

A study of the historical, legal and social issues of diversity and equality in the workplace in Aotearoa/New Zealand and overseas.

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Course code: 115111 Communication Theory and Practice 15 credits

This course identifies key theories and strategies to enhance written, oral, visual, and interpersonal communication for different purposes and audiences. Students explore, discuss, critique, and practise communication for a business and global environment and recognise how world views, culture, and contexts shape communication.

Restrictions: 219100 and 219203

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Course code: 115114 Finance Fundamentals 15 credits

This course introduces analytical techniques for evaluating personal and business investment and financing decisions, including coverage of the context and environment in which these decisions are made.

Restrictions: 115105

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Course code: 115116 Introduction to Marketing 15 credits

The course provides an understanding of the core concepts and practices of marketing.

Restrictions: 115104

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Course code: 152133 Sport Facility Management 15 credits

An introduction to the management and administrative aspects of sport facilities.

Restrictions: 234133, 234233

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Course code: 152236 Sport Business 15 credits

This course explores the theories, concepts and practices relating to strategic management, governance, organisational behaviour, and human resource management in sport organisations.

Restrictions: 152211, 234232

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Course code: 152237 Sport Event Management 15 credits

This course examines specific management aspects of sport events.

Restrictions: 152215, 234233

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Course code: 152238 Professional Development for the Sport Industry 15 credits

A preparation for the Sport Practicum through field experience and critical reflection.

Restrictions: 234238

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Course code: 152252 Project Management 15 credits

An introduction to the theory and methods employed in project management.

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Course code: 152271 Sport Entertainment Management 15 credits

An examination of contemporary innovations and technologies shaping and impacting upon the management of global sport entertainment industries.

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Course code: 152336 Leadership Practice 15 credits

A critical analysis of the theory and practice of leadership relevant to public and private organisations and the development of ethical leadership and citizenship in a variety of socio-cultural contexts.

Restrictions: 152328, 152329

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Course code: 152350 Strategic Management and Governance 15 credits

An examination of strategic management concepts, the tools and techniques of strategic analysis, and issues associated with governance including business ethics.

Prerequisites: Any 200 level Management course Restrictions: 152341, 152365

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Course code: 178239 Sport Economics 15 credits

An introduction to fundamental economic principles and concepts and their application to sports.

Restrictions: 234239

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Course code: 219101 Media Skills 15 credits

Understanding and working with the news media combining practical skills with critical and ethical perspectives on media use. Skills include media strategy, writing media releases, broadcast interviewing and running a media conference.

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Course code: 219230 Sport Communication 15 credits

An examination of the theoretical background of sport communication, which includes an application of skills and principles within the topic.

Restrictions: 234230

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Course code: 234131 Introduction to Sport Organisations and Development 15 credits

An introduction to the provision of sport, fitness, and physical activity, including the roles of, and relationships between, key organisations and agencies

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Course code: 234135 Sociology of Sport and Exercise 15 credits

An introduction to sociological concepts, principles and theories as applied to sport and exercise.

Restrictions: 234331

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Course code: 234331 Sport and Physical Activity in the Social Context 15 credits

An examination of the social, cultural, political, economic and educational contexts of sport and physical activity.

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Course code: 234338 Sport and Exercise Practicum 30 credits

The practicum is designed to provide practical experience in sport and exercise areas according to individual interests and experience. Students may choose to undertake a practicum in areas including, but not limited to, sport event management, sport coaching, sport coordination, sport performance, exercise prescription and athlete conditioning.

Prerequisites: One of 234214, 234215, 234236, 234243, 152237 or 234233, 152238, 234315 Restrictions: 152371, 152372, 152376, 234316

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Fees and scholarships

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

Fees disclaimer

This information is for estimation purposes only. Actual fees payable will be finalised on confirmation of enrolment. Unless otherwise stated, all fees shown are quoted in New Zealand dollars and include Goods and Services Tax, if any. Before relying on any information on these pages you should also read the University's Disclaimer Notice.

Careers and job opportunities

Massey University’s Bachelor of Sport Management will equip you for a challenging and rewarding career, both in New Zealand and internationally. You will gain business and management knowledge within the sport context that will be excellent preparation for a career in all areas of the growing sport management industry.

The types of organisations you could work for include:

  • regional, national and international sport organisations
  • regional sport trusts
  • community sport
  • private or commercial sport entities
  • sport marketing and sponsorship
  • sport media, communications and technologies
  • local and regional councils
  • sport facilities and venues
  • sport events, both nationally and internationally.

What our students say

“The Massey University distance learning programme really allows me to further my knowledge of the sport management industry and utilise these skills while in a full-time role in community rugby for the Horowhenua Kapiti Rugby Union.”
Cameron Prouting

Bachelor of Sport Management

“This course also fits into my lifestyle by being fully available online and by doing it via distance, I can make the move to Germany to play, and keep up my studies. By the time my football career is over, I will have my degree.”
Paige Satchell

Ngā Puhi

Bachelor of Sport Management

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

Learn more

QS Ranking - Business Management Studies

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 350 universities for business and management.

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